Category Archives: News

3 tips for generating article ideas for book publicity

generating article ideas

Getting publicity — news media exposure — for your book is all about generating article ideas and segment concepts that will resonate with the media outlet’s audience.

You present — “pitch” — those ideas to the right media outlets as a way to get interviewed. You’re identified in the article or segment as the author of Insert Your Book Title Here. Your book, of course, is the credential you need to be interviewed on that topic.

Many authors in full-on promotion mode understand this. They know that the fact that they’ve written a book isn’t enough to attract media attention. These authors realize they have to be pro-active about contacting the press with a newsworthy angle.

They get it.

What they struggle with — and maybe this describes you, too — is generating the article and segment ideas they can use to snag the interviews that will get them that priceless media exposure.

Want to attract readers? Create social media content that resonates

attract readers

Do you want to attract readers for your books?

I had that idea in mind when I read an article on Adweek‘s site last week — “3 tips for creating original social content your audience loves.”

Be sure to click through and read it — it will help. Simply substitute “book” for “company” or “brand” and you’ll have no trouble seeing how it can help you promote your book.

One of the three tips hit home with me because I experienced how that works just a few weeks ago on the Build Book Buzz Facebook page. It’s the third tip from Larry Alton, to “continuously gather ideas.”

Quirky October holidays offer book promotion possibilities

book promotion possibilities

One of the easiest ways to promote your book is to link it to events, seasonal occasions, and holidays.

You’ve probably noticed how many businesses use some sort of “back to school” advertising and promotion angle in August and September. You’ll see many doing the same thing with Halloween next month.

You can do this with your book just as easily as they can with their products. It just takes a little imagination.

A long list of fun, quirky holidays helps, too. That’s why I’ve listed what’s coming up for October here.

12 book marketing buzzwords you need to know

book marketing buzzwords

I don’t like when industry buzzwords and terminology are dropped into conversations with people who don’t work in that field.

You know how it goes . . . social workers never tell anyone anything. They share with them.

Educators don’t work with groups. They’ve got cohorts.

And there are no phrases with words in the military and financial services field — those folks love their acronyms. They’ve got a POV or ARM for everything.

6 free stock image sources for author blogs

free stock image sourcesAn author blog post without an image is like the first day of school without new sharpened pencils.

You just have to have them.

Images serve several purposes on blogs. First, they make each post much more attractive and readable. They draw the visitor’s eye to your content and, with long posts, break up the text so it’s less overwhelming.

In addition, they help your blog post get found by search engines when you have the right keywords in the image title and the “alt text.” The “alt text” option in Wordpress gives you another opportunity to add the keywords to your image.

They also draw more attention to your post when you and others share links to your content on social media.

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