Category Archives: News

28 book marketing tips from authors, publicists, and marketers

book marketing tips

Most authors who are serious about writing good books and selling more of them turn to a few favorite and trusted sources for book marketing tips and advice.

That’s smart. After all, it takes time to figure out who you can trust.

Every once in awhile, though, it’s nice to look past your inner circle to test your thinking or to learn from the experiences of others.

That’s why I decided to reach out to strangers for this roundup of book marketing, promotion, and publicity tips.

I used my Build Book Buzz Facebook group and “Help a Reporter Out” — HARO — to ask authors, publicists, and marketers to send me their best book marketing tip. (HARO links journalists with expert and other sources. If you subscribe to HARO, be sure to download my free “How to Respond to HARO Requests” cheat sheet to make sure you get interviewed or quoted.)

How to schedule a Facebook group post

schedule a Facebook group post

If you’re working to build a community around your book, its topic, or its genre, you might have started a Facebook group for it.

Groups are where the conversations among like-minded people are taking place on Facebook.

Until recently, groups have had a few limitations. In particular, group administrators couldn’t schedule a Facebook group post (as you can on your author Page) and had no insights into the membership and how and when it uses the group.

That’s finally changing, though.

Is library distribution in your book’s future?

Amy Collins, New Shelves BooksAmy Collins, my friend in real life (who lives near me so I get to see her all the time!), is the former director of sales at Adams Media and special sales director for its parent company, F+W Media. In 2006, she started the successful book sales and marketing company, New Shelves Books. Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, and Wal-Mart and become a trusted partner and recommended sales consultant for some of the largest book and library retailers and wholesalers in the industry. In the past 20 years, Amy has sold more than three million books into the bookstore, library, and chain store markets for small and mid-sized publishers. 

Amy is offering Build Book Buzz readers free and detailed webinar training on how to sell and rent your book to libraries on August 2, 2017. Click through to learn more about  How (and Why) to Sell & Rent Your Book to Libraries” and to register for free. If you’re not sure if you can make money selling to libraries, read on! 

Is library distribution in your book’s future?

By Amy Collins

library distribution

As we turn our attention to back to school and stores fill up with autumn displays, this is a great time to create and launch your plans to get library distribution for the rest of 2017 and into 2018.

Most librarians are looking for books like yours — presuming it’s a good book. According to the Public Library Association 2016 survey of more than 5,800 librarians, more than 90 percent said they do buy print-on-demand – POD – and self-published books.

Want to sell more books? Treat authorship as a business

sell more books

When I was employed by a large corporation, I took advantage of a professional development budget that let me attend conferences and training programs. I was able to learn about everything from speechwriting to how to use new technology.

I brought that corporate approach to lifelong learning with me when I became self-employed. The world is changing quickly, so I invest in both in-person and virtual training and education so I can embrace what’s working today and ditch what worked five years ago, but isn’t relevant anymore.

I am, after all, running a business here. And if you want to sell books, you need to start running a business, too.

But this “authorship is a business” concept only applies if you want people to discover, read, and recommend your books. You might be someone who writes books as a hobby and isn’t interested in readers and sales.

Should you hire a book publicist?

book publicist

At least once a week, an author asks me, “Should I hire a book publicist?”

Do you have this question, too?

I can’t give a quick answer because it depends on your long-term goals and financial situation. What’s more, you need to be clear on what you hope a publicist will do for your career.

But a publicist can be a solid investment for the right authors.

Let’s start with what you can expect to pay. It will help to know if you can afford it before you think about the other specifics we’ll talk about here.

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