Category Archives: Tactics

Are you guilty of these author press kit blunders?

author press kit

What’s in your online author press kit and how is it presented?

If you’re looking for book publicity — free media exposure — you have to:

  • Have an author press kit on your website
  • Include the right elements with the right information
  • Present it in a format that’s easy for all journalists to use

Are you making any of these common author press kit mistakes that are interfering with your ability to effectively promote your book? Don’t worry if you are — all of these can be fixed easily:

Write, read, repeat

Ray Bradbury quote about writing

“Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are put on that diet have pleasant careers.”  ~ Ray Bradbury

Write!

The best writers I know do two things daily: They write and they read.

They also get feedback on their writing from people who can evaluate it objectively and provide honest input — “This part confused me,” or “I found the unusual character names distracting.”

Growing and improving as a writer involves soliciting and incorporating feedback you can trust.

But it also takes practice. That comes from writing daily.

Three keys to selling more books with social media

selling more books

Our guest blogger today is Chris Syme, principal of the award-winning agency, CKSyme Media Group. She is a former university media relations professional, a frequent speaker, and the author of the popular SMART Marketing For Authors book series. She is also the co-host of Smart Pants Book Marketing podcast. Her new book, The Newbie’s Guide to Sell More Books With Less Marketing, is available for at a special pre-order price of $.99 until June 5. 

Three keys to selling more books with social media

selling more books 2

By Chris Syme

There are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. Five years ago it was pretty easy to be found and followed on social media. Now the Internet is bulging with information.

This proliferation of bits and bytes has caused some authors to throw up their arms and declare that selling books on social media is not possible. But the keys to selling more books with social media are not about doing more, but doing less.

Amazon’s buy box change and you

Amazon's buy box change

You might have heard about Amazon’s buy box change by now.

If you haven’t, here’s the summary: The default purchase option in what is known as the “buy box” used to be the book’s publisher (either the publishing company or you, the author, if you’re self-published). That’s no longer guaranteed.

With the change, a third-party vendor, not the publisher, might “own” the buy box. This is how Amazon sells other products; it’s now applying that process to print books.

There are several articles about this online, but I found this one from Vox.com, “Amazon made a small change to the way it sells books. Publishers are terrified,” especially helpful.

Expand your audience exponentially with smart Goodreads marketing

Expand your audience exponentially with smart Goodreads marketing

Our guest blogger on smart Goodreads marketing is Kate Sullivan, a professional book designer, editor, and the web editor of TCK Publishing, an independent press dedicated to helping writers make the most out of their author careers. I’m a fan of TCK’s podcast for authors, “The Publishing Profits Podcast Show,” too.

Expand your audience exponentially with smart Goodreads marketing

smart Goodreads marketingBy Kate Sullivan

By now, most of us book people are familiar with Goodreads. It’s an amazing place to keep track of what you’re reading, what you want to read next, and everything to do with the bookish life. And since most authors are also avid readers, we tend to have our digital bookshelves well stocked and we regularly update our reading progress, reviews, and more.

Many of us also have our author profiles set up and have our Facebook and Twitter accounts linked to Goodreads. Heck, maybe you’ve even synced your blog to your Goodreads author page through RSS.

These are all fantastic ways to start leveraging the power of Goodreads’ massive audience to promote your books—but there’s more you can do to take advantage of all those eager readers just looking for the next great book to read.

Let’s look at a few ways—some free and some paid—to connect with the 55 million Goodreads members who might just love your book.

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