Category Archives: Tactics

Book marketing goals: Plan for success in 2018

plan for success

How do you define success for your book?

Do you look at success in terms of the number of books sold? Or is it seeing your title hit the top of your category on Amazon? Maybe it’s seeing your book in a store or library. For some, it’s the “thank you” emails they receive from grateful readers.

It doesn’t really matter how you define success. What counts is that you do define it. Because if you don’t have a goal for your book marketing efforts, you won’t know if you’re successful or not.

And I want you to be successful.

Goodreads e-book giveaway program now open to self-published authors

Goodreads e-book Giveaway

While visiting with one of my favorite millennials recently, we discovered that we both listen to a lot of audiobooks.

“My absolute favorite this year was A Man Called Ove,” she declared.

“Me, too!” I replied with surprise.

We started to compare notes on other books when she said, “Are you on Goodreads? I’m going to connect with you there!”

It was yet another reminder of how book lovers use the world’s largest site for readers and book recommendations. Studying reader behavior there as a reader yourself can give you insights into how people discover and recommend books like yours.

Get book publicity with HARO

HARO

Want free book publicity? Subscribe to Help a Reporter Out — HARO.

HARO is a free daily email service that connects journalists with sources. The 800,000-plus people who use it receive three e-mails a day loaded with queries from journalists who describe what they’re looking for in a source and why.

If you make the effort to scan those emails for opportunities to contribute your expertise or experience, you and your book could be mentioned in the news or on a blog.

The trick to getting an interview and subsequent exposure — all of which you don’t pay for — is responding to the right queries appropriately. More on that later, though. It helps to first understand more about HARO and how the system works.

How to create a book publicity tip sheet

tip sheet

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.

In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.

Start locally with book marketing

start locally

I often recommend that authors start locally with their book marketing.

Here’s why:

  • Local media outlets — daily and weekly newspapers plus TV and radio talk shows — are often receptive to talking with local authors about their books.
  • Starting locally lets you discover which of your publicity angles and interview messages resonate with local media outlets and which fall flat. With some local experience to your credit, you can use what worked when expanding outward to larger, less “hometown-writer-makes-good” markets and toss out those that didn’t work.
  • You can can leverage local connections and relationships to uncover and secure marketing opportunities.
  • It gives you practice before you hit the big stage — the national scene.

Read Our Privacy Policy Here

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.