Category Archives: Stuff That Annoys Me

12 book marketing buzzwords you need to know

book marketing buzzwords

I don’t like when industry buzzwords and terminology are dropped into conversations with people who don’t work in that field.

You know how it goes . . . social workers never tell anyone anything. They share with them.

Educators don’t work with groups. They’ve got cohorts.

And there are no phrases with words in the military and financial services field — those folks love their acronyms. They’ve got a POV or ARM for everything.

Amazon’s buy box change and you

Amazon's buy box change

You might have heard about Amazon’s buy box change by now.

If you haven’t, here’s the summary: The default purchase option in what is known as the “buy box” used to be the book’s publisher (either the publishing company or you, the author, if you’re self-published). That’s no longer guaranteed.

With the change, a third-party vendor, not the publisher, might “own” the buy box. This is how Amazon sells other products; it’s now applying that process to print books.

There are several articles about this online, but I found this one from Vox.com, “Amazon made a small change to the way it sells books. Publishers are terrified,” especially helpful.

6 book publishing models in 2017

book publishing models

There was an interesting discussion about book publishing models in a Facebook group for self-published authors that I co-moderate.

It started with a member asking for feedback about the fees a publisher was going to charge him. He thought it would be smart to ask around before signing a contract.

He got good advice — some in the group with relevant experience told him they thought the price was too high for what he was getting — but he also received advice that was just plain wrong.

Are you confusing your readers?

confused readers

Last week, a friend sent me an Amazon link for a relative’s self-published book. The author was running a classic “buy my book within this window on this specific day” Amazon best-seller campaign; the relative was helping him find potential book buyers and readers.

I clicked on the link, expecting to see a motivational nonfiction book because that’s his thing.

What I saw, though, was a business book title superimposed over an image of a man in a suit. Underneath the title were two words: “A Novel.”

Huh?

How one author got ripped off and how you can avoid it

author rip off

“Renegade writer” Linda Formichelli is a book business veteran.

She has written or co-authored more than a dozen traditionally or self-published books. She knows how the business works and what it takes to get her books into the hands of the people she writes them for.

But like so many of you, Linda really and truly just wants to write.

So she decided to outsource much of the marketing for her newest book, How to Do It All: The Revolutionary Plan to Create a Full, Meaningful Life – While Only Occasionally Wanting to Poke Your Eyes Out With a SharpieShe selected the firm she hired because she felt it would be able to introduce her book to readers outside her existing network.

It didn’t work out too well, as she details in this recent blog post. In fact, hers is a tale of how one author got ripped off.

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