Who are the people who can help you sell more books?
I got thinking about this after interviewing an expert for a magazine article last week. My source mentioned that his company had recently acquired another firm that specialized in connecting brands with “influencers” — influential bloggers.
The companies or brands advertise on the blogs or pay the bloggers to write “sponsored” posts about the brand and its products or services.
There’s transparency, of course — the bloggers state that they’be been paid to try and/or write about the brands. Ethics obligate the bloggers to be honest, but so do their relationships with their readers. They know that their fans count on them to provide information they can trust.