Category Archives: Book Publicity

Get book publicity with HARO

HARO

Want free book publicity? Subscribe to Help a Reporter Out — HARO.

HARO is a free daily email service that connects journalists with sources. The 800,000-plus people who use it receive three e-mails a day loaded with queries from journalists who describe what they’re looking for in a source and why.

If you make the effort to scan those emails for opportunities to contribute your expertise or experience, you and your book could be mentioned in the news or on a blog.

The trick to getting an interview and subsequent exposure — all of which you don’t pay for — is responding to the right queries appropriately. More on that later, though. It helps to first understand more about HARO and how the system works.

How to create a book publicity tip sheet

tip sheet

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.

In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.

Start locally with book marketing

start locally

I often recommend that authors start locally with their book marketing.

Here’s why:

  • Local media outlets — daily and weekly newspapers plus TV and radio talk shows — are often receptive to talking with local authors about their books.
  • Starting locally lets you discover which of your publicity angles and interview messages resonate with local media outlets and which fall flat. With some local experience to your credit, you can use what worked when expanding outward to larger, less “hometown-writer-makes-good” markets and toss out those that didn’t work.
  • You can can leverage local connections and relationships to uncover and secure marketing opportunities.
  • It gives you practice before you hit the big stage — the national scene.

When to write a press release

press release

Last week, B.D., an author, asked me for help writing a press release. Her book had been nominated for a statewide book award.

Not long before that, when author N.T.’s book was nominated for a citywide award, she asked if she should send out a press release.

In both cases, I discouraged them from sending a press release announcing they were nominated. “Save it for when you win,” I advised.

My advice might have confused them. After all, I often recommend writing and sending a press release when you have news to announce. Many others with experience in this area provide the same advice.

5 book marketing tasks in 5 minutes

book marketing tasks

I don’t have enough time.

Do you feel the same way?

Do you struggle to keep up with all of your work, family, and home responsibilities and find time to write and market your books?

I’ve been thinking about this a lot lately (while showering, walking, or driving — it’s always a two-fer). I’m wondering if there might be some system I could create for myself that might help me better manage the short periods of time — 10 minutes here, 5 minutes there — before I have to jump on the phone, leave for a meeting, and so on.

Read Our Privacy Policy Here

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.