Category Archives: Book Publicity

Should you hire a book publicist?

book publicist

At least once a week, an author asks me, “Should I hire a book publicist?”

Do you have this question, too?

I can’t give a quick answer because it depends on your long-term goals and financial situation. What’s more, you need to be clear on what you hope a publicist will do for your career.

But a publicist can be a solid investment for the right authors.

Let’s start with what you can expect to pay. It will help to know if you can afford it before you think about the other specifics we’ll talk about here.

Are you guilty of these author press kit blunders?

author press kit

What’s in your online author press kit and how is it presented?

If you’re looking for book publicity — free media exposure — you have to:

  • Have an author press kit on your website
  • Include the right elements with the right information
  • Present it in a format that’s easy for all journalists to use

Are you making any of these common author press kit mistakes that are interfering with your ability to effectively promote your book? Don’t worry if you are — all of these can be fixed easily:

Memoir author’s book marketing success story

Memoir author's book marketing success story

I met freelance writer Jen Miller when she took the inaugural Build Book Buzz Book Marketing 101 e-course several years ago.

At the time, she had just authored a regional travel guide to the Jersey shore. Today, she’s coming off the successful launch of her memoir, Running: A Love Story: 10 Years, 5 Marathons, and 1 Life-Changing Sport from Seal Press (March 2016 publication date).

I’ve been following Jen’s book marketing activities through her Facebook posts and have been impressed not only with her effort, but with the results, as well. She has done a masterful job of leveraging her skills, experience, and platform to create a book marketing success story.

I recently asked Jen several questions about how she marketed her memoir. I hope her experience inspires you!

Pitch your book to holiday gift guides

holiday gift guides

Would your book make a good holiday gift? Now’s the time to start thinking about how you’ll pitch it to annual holiday gift guides that run in newspapers and on websites and blogs.

These holiday gift guides are often built around a theme – gifts under $20 or $50, or for the person who has everything, runners, romance readers, knitters, and so on.

This type of article is often referred to as a “round-up.” A “roundup” usually gathers up the best, worst, most, least, newest, top, funniest, etc. products related to a specific category or theme.

Remember that roundups can be broader than books. In fact, if you come up with a “gifts for” or “best gifts of” topic that includes a wide range of product types, you might be more successful than if you focused only on books.

Here are the steps to follow to pitch the press on a holiday gift guide that includes your book.

How to get trade journal book publicity

trade journal book publicity

In an earlier post, “Trade journals: The book publicist’s secret weapon,” I wrote about trade journals and how they might fit into your book marketing plan. Today’s post expands on that by detailing the steps to follow to get trade journal book publicity.

A quick reminder about publicity: Publicity isn’t advertising. You can’t buy it; you can’t control it. Publicity is what you get when you’re interviewed for an article or on a talk show, or your book is mentioned in a short news item. “Trade journals: The book publicist’s secret weapon” lists the typical book publicity opportunities in trade magazines.

So how do you secure this exposure that means so much more to your book than paid advertising? Here are the six steps to follow.

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