Category Archives: News

Book marketing goals: Plan for success in 2018

plan for success

How do you define success for your book?

Do you look at success in terms of the number of books sold? Or is it seeing your title hit the top of your category on Amazon? Maybe it’s seeing your book in a store or library. For some, it’s the “thank you” emails they receive from grateful readers.

It doesn’t really matter how you define success. What counts is that you do define it. Because if you don’t have a goal for your book marketing efforts, you won’t know if you’re successful or not.

And I want you to be successful.

Goodreads e-book giveaway program now open to self-published authors

Goodreads e-book Giveaway

While visiting with one of my favorite millennials recently, we discovered that we both listen to a lot of audiobooks.

“My absolute favorite this year was A Man Called Ove,” she declared.

“Me, too!” I replied with surprise.

We started to compare notes on other books when she said, “Are you on Goodreads? I’m going to connect with you there!”

It was yet another reminder of how book lovers use the world’s largest site for readers and book recommendations. Studying reader behavior there as a reader yourself can give you insights into how people discover and recommend books like yours.

Gifts for authors and writers: 25 perfect, hand-picked ideas

Our third annual “best gifts for authors and writers” list is certain to help you find just the right writer gift this holiday season.

From jewelry designed especially for authors to gift cards and courses, you’ll find something here that your author or writer will love.

You’ll also find 32 more ideas from last year, and another 29 from the year before.

Start shopping now!

Click on each product name to get more information. Full disclosure: Many of the selections include affiliate links, which means we receive a small commission on sales. To keep it simple, presume they all have affiliate links. Also, prices are subject to change (I’ve seen changes in 48 hours!). 

Start locally with book marketing

start locally

I often recommend that authors start locally with their book marketing.

Here’s why:

  • Local media outlets — daily and weekly newspapers plus TV and radio talk shows — are often receptive to talking with local authors about their books.
  • Starting locally lets you discover which of your publicity angles and interview messages resonate with local media outlets and which fall flat. With some local experience to your credit, you can use what worked when expanding outward to larger, less “hometown-writer-makes-good” markets and toss out those that didn’t work.
  • You can can leverage local connections and relationships to uncover and secure marketing opportunities.
  • It gives you practice before you hit the big stage — the national scene.

Don’t stop with the book launch

book launch

An author recently posted in an online group about her frustration with the timing related to her book launch activities.

She had pitched an essay about her book’s topic to a major (MAJOR!) daily newspaper hoping that the essay would be published when her book was released. The publication held on to the essay, finally publishing it — gulp — 15 months after the book’s publication date.

Woe is she, the author lamented. “It won’t help the book,” she wrote.

I beg to differ.

In my response, I told her, “It will help it now just as much as it would have if the article appeared the week your book was published. As long as the book is available for purchase, you should be promoting it and publicity like this should be a big piece of that effort.

Read Our Privacy Policy Here

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.