Category Archives: Guest Columns

How to run a successful book preorder campaign

book preorder campaign 12Our guest blogger today, Diana Urban, is the industry marketing manager at BookBub, where she manages the BookBub Partners Blog. She was previously the head of conversion marketing at HubSpot, and is an expert in inbound marketing, content marketing, and lead generation. Diana is also the author of three young adult thrillers, and is writing her fourth novel. Follow her on Twitter at @DianaUrban.

(Editor’s note: I highly recommend subscribing to BookBub’s Partners blog — use the email form in the upper right to get it delivered to your inbox.)

How to run a successful book preorder campaign

By Diana Urban

Making a book available for preorder can be a great way to build buzz and drive word-of-mouth sales for an upcoming release. It can also help you hit a bestseller list, since many retailers count preorder sales as release day sales.

But driving sales for a book that isn’t immediately available to read can be a challenging task. To help you brainstorm how to convince readers to buy early, we’ve put together a list of ideas for running a successful book preorder campaign. I hope these strategies implemented by fellow authors can give you some inspiration!

Is library distribution in your book’s future?

Amy Collins, New Shelves BooksAmy Collins, my friend in real life (who lives near me so I get to see her all the time!), is the former director of sales at Adams Media and special sales director for its parent company, F+W Media. In 2006, she started the successful book sales and marketing company, New Shelves Books. Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, and Wal-Mart and become a trusted partner and recommended sales consultant for some of the largest book and library retailers and wholesalers in the industry. In the past 20 years, Amy has sold more than three million books into the bookstore, library, and chain store markets for small and mid-sized publishers. 

Amy is offering Build Book Buzz readers free and detailed webinar training on how to sell and rent your book to libraries on August 2, 2017. Click through to learn more about  How (and Why) to Sell & Rent Your Book to Libraries” and to register for free. If you’re not sure if you can make money selling to libraries, read on! 

Is library distribution in your book’s future?

By Amy Collins

library distribution

As we turn our attention to back to school and stores fill up with autumn displays, this is a great time to create and launch your plans to get library distribution for the rest of 2017 and into 2018.

Most librarians are looking for books like yours — presuming it’s a good book. According to the Public Library Association 2016 survey of more than 5,800 librarians, more than 90 percent said they do buy print-on-demand – POD – and self-published books.

Three keys to selling more books with social media

selling more books

Our guest blogger today is Chris Syme, principal of the award-winning agency, CKSyme Media Group. She is a former university media relations professional, a frequent speaker, and the author of the popular SMART Marketing For Authors book series. She is also the co-host of Smart Pants Book Marketing podcast. Her new book, The Newbie’s Guide to Sell More Books With Less Marketing, is available for at a special pre-order price of $.99 until June 5. 

Three keys to selling more books with social media

selling more books 2

By Chris Syme

There are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. Five years ago it was pretty easy to be found and followed on social media. Now the Internet is bulging with information.

This proliferation of bits and bytes has caused some authors to throw up their arms and declare that selling books on social media is not possible. But the keys to selling more books with social media are not about doing more, but doing less.

Expand your audience exponentially with smart Goodreads marketing

Expand your audience exponentially with smart Goodreads marketing

Our guest blogger on smart Goodreads marketing is Kate Sullivan, a professional book designer, editor, and the web editor of TCK Publishing, an independent press dedicated to helping writers make the most out of their author careers. I’m a fan of TCK’s podcast for authors, “The Publishing Profits Podcast Show,” too.

Expand your audience exponentially with smart Goodreads marketing

smart Goodreads marketingBy Kate Sullivan

By now, most of us book people are familiar with Goodreads. It’s an amazing place to keep track of what you’re reading, what you want to read next, and everything to do with the bookish life. And since most authors are also avid readers, we tend to have our digital bookshelves well stocked and we regularly update our reading progress, reviews, and more.

Many of us also have our author profiles set up and have our Facebook and Twitter accounts linked to Goodreads. Heck, maybe you’ve even synced your blog to your Goodreads author page through RSS.

These are all fantastic ways to start leveraging the power of Goodreads’ massive audience to promote your books—but there’s more you can do to take advantage of all those eager readers just looking for the next great book to read.

Let’s look at a few ways—some free and some paid—to connect with the 55 million Goodreads members who might just love your book.

Turn your book into a movie: 16 treatment tips

Turn your book into a movie: 16 treatment tips

Today’s guest blogger, Kenneth Atchity, is one of my favorite new friends. In his former career, Ken, a Yale Ph.D., was a Fulbright professor of comparative literature. Today, he is a writer (his most recent novel is The Messiah Matrix), literary manager, and Emmy-nominated producer who’s made hundreds of deals in television and film. He has produced more than 30 films, including “Meg” (in post), “Angels in the Snow,” “Hysteria,” “The Lost Valentine” (one of my favorites on the Hallmark Channel!), “Erased,” “The Madams Family,” and “Joe Somebody.” He is well known among authors for teaching them the ins and outs of making a Hollywood deal.  BIG NEWS: Ken will be my guest on a special free teleseminar, Selling Your Story to Hollywood: A Conversation with a Movie Producer,” on May 18. Details here and below — reserve your seat now!

Turn your book into a movie: 16 treatment tips

Turn your book into a movie 2By Kenneth Atchity

Making a book into a film can cost producers anymore $1 million to $200 million, so this is clearly a major investment.

Talk to a story editor from any production company, studio, or agency “story department,” and they will tell you the weaknesses they see in novels submitted for film or television.

The story department’s report on the book’s potential for translation to film, referred to as “coverage,” is their feedback to the decision-making exec. It can make or break it for you — and it kills countless submissions.

The sad thing is, most writers will almost never even get as far as a coverage of their novel.

That’s often because of the book’s “treatment.”

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