Who are your key influencers?

key influencers

Who are the people who can help you sell more books?

I got thinking about this after interviewing an expert for a magazine article last week. My source mentioned that his company had recently acquired another firm that specialized in connecting brands with “influencers” — influential bloggers.

The companies or brands advertise on the blogs or pay the bloggers to write “sponsored” posts about the brand and its products or services.

There’s transparency, of course — the bloggers state that they’be been paid to try and/or write about the brands.  Ethics obligate the bloggers to be honest, but so do their relationships with their readers. They know that their fans count on them to provide information they can trust.

The guest blogging audience most novelists don’t know about

guest blogging

Guest blogging is one of my favorite book promotion tactics because it lets authors reach more of the right readers.

Problem is, many novelists don’t write guest posts. What’s more, those who are guest bloggers usually write only for their friends’ blogs or for bloggers who write about books in the author’s genre.

And that’s all good.

But you know what’s even better?

Are you confusing your readers?

confused readers

Last week, a friend sent me an Amazon link for a relative’s self-published book. The author was running a classic “buy my book within this window on this specific day” Amazon best-seller campaign; the relative was helping him find potential book buyers and readers.

I clicked on the link, expecting to see a motivational nonfiction book because that’s his thing.

What I saw, though, was a business book title superimposed over an image of a man in a suit. Underneath the title were two words: “A Novel.”

Huh?

Authors and Facebook Live

Facebook Live book promotion ideas

Remember all the buzz about video app Periscope in early 2015? Marketing gurus were bombarding us on social media with videos they created with the new tool from Twitter. In my late 2015 blog post, “Avoid Shiny Object Syndrome,” I warned about investing a lot of time and energy into using new tools  until you were confident they could help you reach your book’s target audience.

We might finally have a video app that can do that in Facebook Live. In fact, authors and Facebook Live could be quite compatible.

You’re not familiar with Facebook Live? You are if you saw this May 2016 video of Candace Payne trying on her Chewbacca mask. This epic video by the woman who has become known as “Chewbacca mom” has been viewed 185 million times and shared by more than 3.3 million people. (I dare you not to laugh along with you as you watch.)

19 of the best podcasts for authors and writers

podcasts for authors and writers

Have you discovered the many podcasts for authors and writers yet?

Whether you’re interested in craft, publishing, or marketing or just want to listen to writers talking about writing, you’ll find a podcast that hits your sweet spot.

And for those who would rather read than listen, some podcasters even offer transcripts.

I’ve compiled this list of 19 of the best as a starting point for you. Try sampling a few; you might even get hooked.

For the sake of consistency, each link goes to the podcast’s iTunes page. I did that so you could easily see a list of recent episodes and topics.

Some of the podcasts have “show notes” for each episode; I’ve linked to those when they’re available, too. (At the website, click on the episode title to get the show notes.) Show notes are often an episode recap and links to resources and other specifics mentioned during the show. If there’s a transcript, you’ll find it in the show notes.

Here they are in alphabetical order.

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