Authors and podcasts

smartphone and earbuds for podcast listening

I love listening to podcasts.

But I’m a fluke. In fact, marketers would call me an “outlier.”

That’s because I’m not the typical podcast listener — I don’t match up with the dominant age and gender for podcast listeners. It’s why authors and podcasts aren’t necessarily a match made in heaven.

Who listens to podcasts, then?

The formula for more book sales

The formula for more book sales

I don’t know many authors who don’t want to sell more books.

Unfortunately, most don’t know the simple formula for making that happen:

Narrow target audience + discoverability = book sales

When you understand this and put it to work, you’ll hit your sales goals sooner because you’ll be reaching the right people where they are with the right messages. You’ll be wasting less time and become far more effective with your marketing.

Here’s how to get more book sales.

Guest post: 5 most common obstacles to writing your book

obstacles to writing 1Our guest blogger on common obstacles to writing your book is my friend-in-real-life Kate Hanley, a New York Times-bestselling ghostwriter who helps authors get their message out and make a difference in the world. Her self-paced online class, “Write Your Book Like a Boss,” covers the nitty-gritty details of how to get a book written and published, as well as the squishier subjects, such as how to deal with your inner critic. (If you take the course, please select my name in the drop down menu — I will receive a small commission for the referral.) Kate is also the author of books under her own name. I received A Year of Daily Calm for Mother’s Day (my request!) and love it. Learn more about Kate on her website

Guest post: 5 most common obstacles to writing your book

By Kate Hanley

There’s a reason why 80 percent of Americans (that’s 200 million people) say they want to write a book, yet only .04 percent of them actually do it in any given year: Writing a book is no small undertaking.

Doable? Absolutely. Easy? Not so much.

Especially if you’re falling prey to one or some of the most common obstacles to actually getting a book out into the world.

70 quick tips that will boost your author blog

boost your author blog 2Our guest blogger today is Federica Auletta, a communications assistant at Market Inspector, a business-to-business digital marketplace for businesses and institutions in Europe. The company makes it possible for businesses to compare quotes and offers from different suppliers. The article and helpful infographic that follows provide useful information for author bloggers with a wide range of experience. 

70 quick tips that will boost your author blog

By Federica Auletta

Any author can blog, but only a lucky few are successful at it. As a matter of fact, there are hundreds of millions of blogs available on the web, but the majority of internauts know only about a handful.

With that in mind, you might wonder how some bloggers drive tons of traffic to the blog on their website. Market Inspector has created an infographic (below) with 70 proven tips to help authors like you start or promote a successful blog on your site.

What to work on?

How one author got ripped off and how you can avoid it

author rip off

“Renegade writer” Linda Formichelli is a book business veteran.

She has written or co-authored more than a dozen traditionally or self-published books. She knows how the business works and what it takes to get her books into the hands of the people she writes them for.

But like so many of you, Linda really and truly just wants to write.

So she decided to outsource much of the marketing for her newest book, How to Do It All: The Revolutionary Plan to Create a Full, Meaningful Life – While Only Occasionally Wanting to Poke Your Eyes Out With a SharpieShe selected the firm she hired because she felt it would be able to introduce her book to readers outside her existing network.

It didn’t work out too well, as she details in this recent blog post. In fact, hers is a tale of how one author got ripped off.

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