Get book publicity with HARO

HARO

Want free book publicity? Subscribe to Help a Reporter Out — HARO.

HARO is a free daily email service that connects journalists with sources. The 800,000-plus people who use it receive three e-mails a day loaded with queries from journalists who describe what they’re looking for in a source and why.

If you make the effort to scan those emails for opportunities to contribute your expertise or experience, you and your book could be mentioned in the news or on a blog.

The trick to getting an interview and subsequent exposure — all of which you don’t pay for — is responding to the right queries appropriately. More on that later, though. It helps to first understand more about HARO and how the system works.

How to create a book publicity tip sheet

tip sheet

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.

In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.

Start locally with book marketing

start locally

I often recommend that authors start locally with their book marketing.

Here’s why:

  • Local media outlets — daily and weekly newspapers plus TV and radio talk shows — are often receptive to talking with local authors about their books.
  • Starting locally lets you discover which of your publicity angles and interview messages resonate with local media outlets and which fall flat. With some local experience to your credit, you can use what worked when expanding outward to larger, less “hometown-writer-makes-good” markets and toss out those that didn’t work.
  • You can can leverage local connections and relationships to uncover and secure marketing opportunities.
  • It gives you practice before you hit the big stage — the national scene.

Don’t stop with the book launch

book launch

An author recently posted in an online group about her frustration with the timing related to her book launch activities.

She had pitched an essay about her book’s topic to a major (MAJOR!) daily newspaper hoping that the essay would be published when her book was released. The publication held on to the essay, finally publishing it — gulp — 15 months after the book’s publication date.

Woe is she, the author lamented. “It won’t help the book,” she wrote.

I beg to differ.

In my response, I told her, “It will help it now just as much as it would have if the article appeared the week your book was published. As long as the book is available for purchase, you should be promoting it and publicity like this should be a big piece of that effort.

How to run a successful book preorder campaign

book preorder campaign 12Our guest blogger today, Diana Urban, is the industry marketing manager at BookBub, where she manages the BookBub Partners Blog. She was previously the head of conversion marketing at HubSpot, and is an expert in inbound marketing, content marketing, and lead generation. Diana is also the author of three young adult thrillers, and is writing her fourth novel. Follow her on Twitter at @DianaUrban.

(Editor’s note: I highly recommend subscribing to BookBub’s Partners blog — use the email form in the upper right to get it delivered to your inbox.)

How to run a successful book preorder campaign

By Diana Urban

Making a book available for preorder can be a great way to build buzz and drive word-of-mouth sales for an upcoming release. It can also help you hit a bestseller list, since many retailers count preorder sales as release day sales.

But driving sales for a book that isn’t immediately available to read can be a challenging task. To help you brainstorm how to convince readers to buy early, we’ve put together a list of ideas for running a successful book preorder campaign. I hope these strategies implemented by fellow authors can give you some inspiration!

Read Our Privacy Policy Here

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.