You’re browsing in a bookstore or at the library and a book catches your eye. You pick it up and study the cover.
Then what do you do?
If you’re like most, you turn it over to read the book’s description on the back and look for the cover blurbs.
Similarly, when you’ve discovered a book on Amazon that looks interesting, what do you do after reading the description? You probably scroll down to see if there are any blurbs – testimonials – offered under “Editorial Reviews.” You might even use the “inside the book” feature to find them on the back cover or the first few inside pages.