Book marketing goals: Plan for success in 2018

plan for success

How do you define success for your book?

Do you look at success in terms of the number of books sold? Or is it seeing your title hit the top of your category on Amazon? Maybe it’s seeing your book in a store or library. For some, it’s the “thank you” emails they receive from grateful readers.

It doesn’t really matter how you define success. What counts is that you do define it. Because if you don’t have a goal for your book marketing efforts, you won’t know if you’re successful or not.

And I want you to be successful.

Goodreads e-book giveaway program now open to self-published authors

Goodreads e-book Giveaway

While visiting with one of my favorite millennials recently, we discovered that we both listen to a lot of audiobooks.

“My absolute favorite this year was A Man Called Ove,” she declared.

“Me, too!” I replied with surprise.

We started to compare notes on other books when she said, “Are you on Goodreads? I’m going to connect with you there!”

It was yet another reminder of how book lovers use the world’s largest site for readers and book recommendations. Studying reader behavior there as a reader yourself can give you insights into how people discover and recommend books like yours.

Gifts for authors and writers: 25 perfect, hand-picked ideas

Our third annual “best gifts for authors and writers” list is certain to help you find just the right writer gift this holiday season.

From jewelry designed especially for authors to gift cards and courses, you’ll find something here that your author or writer will love.

You’ll also find 32 more ideas from last year, and another 29 from the year before.

Start shopping now!

Click on each product name to get more information. Full disclosure: Many of the selections include affiliate links, which means we receive a small commission on sales. To keep it simple, presume they all have affiliate links. Also, prices are subject to change (I’ve seen changes in 48 hours!). 

Get book publicity with HARO

HARO

Want free book publicity? Subscribe to Help a Reporter Out — HARO.

HARO is a free daily email service that connects journalists with sources. The 800,000-plus people who use it receive three e-mails a day loaded with queries from journalists who describe what they’re looking for in a source and why.

If you make the effort to scan those emails for opportunities to contribute your expertise or experience, you and your book could be mentioned in the news or on a blog.

The trick to getting an interview and subsequent exposure — all of which you don’t pay for — is responding to the right queries appropriately. More on that later, though. It helps to first understand more about HARO and how the system works.

How to create a book publicity tip sheet

tip sheet

When Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout Ireland, she had immediate success that included newspaper and television exposure for her book, Kathleen and the Communion Copter.

In her tip sheet, O’Reilly offered parents advice for selecting just the right Communion gift for little girls. While her book is fiction, she was able to find a nonfiction nugget she could use to create a tip sheet that offered the media useful information they could use immediately.

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Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.