How to create a Facebook group

create a Facebook group

More than one billion Facebook users are members of Facebook groups.

In December 2015, they left about 10 billion comments in various groups and generated 25 billion-plus likes on group posts.

Don’t you want to be part of that action?

You can not only be part of it — you can lead it by creating your own Facebook group. It’s not hard to do it. In fact, it’s so easy even I can do it.

Book review: My Publishing Journey

My Publishing Journey front cover

My Publishing Journey: The guided journal for authors to record their publishing adventures is a lovely gift book for authors and authors-to-be disguised as a children’s book.

Or, at least, I thought it was a children’s book when I opened the envelope sent to me by one of the book’s editors. The first thing I saw was the illustrated rooster on the back cover, so I thought, “Why did someone send me a children’s book?”

How to get trade journal book publicity

trade journal book publicity

In an earlier post, “Trade journals: The book publicist’s secret weapon,” I wrote about trade journals and how they might fit into your book marketing plan. Today’s post expands on that by detailing the steps to follow to get trade journal book publicity.

A quick reminder about publicity: Publicity isn’t advertising. You can’t buy it; you can’t control it. Publicity is what you get when you’re interviewed for an article or on a talk show, or your book is mentioned in a short news item. “Trade journals: The book publicist’s secret weapon” lists the typical book publicity opportunities in trade magazines.

So how do you secure this exposure that means so much more to your book than paid advertising? Here are the six steps to follow.

Cool Reviewer Grabber Tool finds book reviewers

reviewer grabber tool

“How do I find reviewers for my book?”

I get this question from authors all the time. And it’s a good one.

I often suggest that they follow this three-step process:

Use quirky September holidays for book promotion

book promotion

Persistence — and a little creativity — go a long way with book promotion.

One way to add some creativity to your book promotion is to link your book to seasonal activities, events, or holidays. “Back to school” is an obvious occasion for this time of the year, but there are lots of others coming up next month, too.

Can you link your book to any of these fun or quirky September holidays and special occasions? If you can, you’ve got a promotional hook that you can run with.

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