Category Archives: Opportunities To Learn

Turn your book into a movie: 16 treatment tips

Turn your book into a movie: 16 treatment tips

Today’s guest blogger, Kenneth Atchity, is one of my favorite new friends. In his former career, Ken, a Yale Ph.D., was a Fulbright professor of comparative literature. Today, he is a writer (his most recent novel is The Messiah Matrix), literary manager, and Emmy-nominated producer who’s made hundreds of deals in television and film. He has produced more than 30 films, including “Meg” (in post), “Angels in the Snow,” “Hysteria,” “The Lost Valentine” (one of my favorites on the Hallmark Channel!), “Erased,” “The Madams Family,” and “Joe Somebody.” He is well known among authors for teaching them the ins and outs of making a Hollywood deal.  BIG NEWS: Ken will be my guest on a special free teleseminar, Selling Your Story to Hollywood: A Conversation with a Movie Producer,” on May 18. Details here and below — reserve your seat now!

Turn your book into a movie: 16 treatment tips

Turn your book into a movie 2By Kenneth Atchity

Making a book into a film can cost producers anymore $1 million to $200 million, so this is clearly a major investment.

Talk to a story editor from any production company, studio, or agency “story department,” and they will tell you the weaknesses they see in novels submitted for film or television.

The story department’s report on the book’s potential for translation to film, referred to as “coverage,” is their feedback to the decision-making exec. It can make or break it for you — and it kills countless submissions.

The sad thing is, most writers will almost never even get as far as a coverage of their novel.

That’s often because of the book’s “treatment.”

Facebook advertising for authors: A quick-start guide

facebook ads


Hootsuite, a platform for managing social media, reports that Facebook ads have click-through rates that are 8 to 9 percent higher than normal web ads.

What’s more, Invesp, an an online marketing services firm, reports that 92 percent of social marketers are using Facebook advertising.

Are you thinking what I’m thinking?

I’m thinking that advertising on Facebook could be a good strategy for many authors.

19 of the best podcasts for authors and writers

podcasts for authors and writers

Have you discovered the many podcasts for authors and writers yet?

Whether you’re interested in craft, publishing, or marketing or just want to listen to writers talking about writing, you’ll find a podcast that hits your sweet spot.

And for those who would rather read than listen, some podcasters even offer transcripts.

I’ve compiled this list of 19 of the best as a starting point for you. Try sampling a few; you might even get hooked.

For the sake of consistency, each link goes to the podcast’s iTunes page. I did that so you could easily see a list of recent episodes and topics.

Some of the podcasts have “show notes” for each episode; I’ve linked to those when they’re available, too. (At the website, click on the episode title to get the show notes.) Show notes are often an episode recap and links to resources and other specifics mentioned during the show. If there’s a transcript, you’ll find it in the show notes.

Here they are in alphabetical order.

Can you sell your story to Hollywood?

sell your story to Hollywood

When a friend told me she heard from a producer who wanted to turn her book into a Hallmark Channel movie, I went looking for information on how to sell your story to Hollywood.

I found Ken Atchity, a producer who is totally in tune with both authors and movie production. With nearly 50 years experience in the publishing world and 25 years in entertainment, Ken is a self-defined “story merchant”—writer, producer, career coach, teacher, and literary manager responsible for launching dozens of books and films. His life’s passion is finding great storytellers and turning them into bestselling authors and screenwriters.

How to get your indie book into stores

How to get your indie book into stores

Think you can’t get your indie book into stores?

Several gift shops in national parks, nature reserves, information centers, and tourist destinations plus a popular independent bookstore sell Australian indie author Sandra Bennett’s children’s books.

And she’s the one who made it happen.

Sandra, the author of two picture books and two chapter books, is proof that once you know the rules of the game, you can get your book into independent gift shops and bookstores.

Before making store sales a priority, most of the Aussie author’s book sales were coming from her website, word of mouth marketing, and school visits. Now, Sandra’s selling out at stores and getting repeat orders from the retailers, who enjoy providing an indie product that customers love.

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