Category Archives: Opportunities To Learn

Facebook advertising for authors: A quick-start guide

facebook ads

Hootsuite, a platform for managing social media, reports that Facebook ads have click-through rates that are 8 to 9 percent higher than normal web ads.

What’s more, Invesp, an an online marketing services firm, reports that 92 percent of social marketers are using Facebook advertising.

Are you thinking what I’m thinking?

I’m thinking that advertising on Facebook could be a good strategy for many authors.

19 of the best podcasts for authors and writers

podcasts for authors and writers

Have you discovered the many podcasts for authors and writers yet?

Whether you’re interested in craft, publishing, or marketing or just want to listen to writers talking about writing, you’ll find a podcast that hits your sweet spot.

And for those who would rather read than listen, some podcasters even offer transcripts.

I’ve compiled this list of 19 of the best as a starting point for you. Try sampling a few; you might even get hooked.

For the sake of consistency, each link goes to the podcast’s iTunes page. I did that so you could easily see a list of recent episodes and topics.

Some of the podcasts have “show notes” for each episode; I’ve linked to those when they’re available, too. (At the website, click on the episode title to get the show notes.) Show notes are often an episode recap and links to resources and other specifics mentioned during the show. If there’s a transcript, you’ll find it in the show notes.

Here they are in alphabetical order.

Can you sell your story to Hollywood?

sell your story to Hollywood

When a friend told me she heard from a producer who wanted to turn her book into a Hallmark Channel movie, I went looking for information on how to sell your story to Hollywood.

I found Ken Atchity, a producer who is totally in tune with both authors and movie production. With nearly 50 years experience in the publishing world and 25 years in entertainment, Ken is a self-defined “story merchant”—writer, producer, career coach, teacher, and literary manager responsible for launching dozens of books and films. His life’s passion is finding great storytellers and turning them into bestselling authors and screenwriters.

How to get your indie book into stores

How to get your indie book into stores

Think you can’t get your indie book into stores?

Several gift shops in national parks, nature reserves, information centers, and tourist destinations plus a popular independent bookstore sell Australian indie author Sandra Bennett’s children’s books.

And she’s the one who made it happen.

Sandra, the author of two picture books and two chapter books, is proof that once you know the rules of the game, you can get your book into independent gift shops and bookstores.

Before making store sales a priority, most of the Aussie author’s book sales were coming from her website, word of mouth marketing, and school visits. Now, Sandra’s selling out at stores and getting repeat orders from the retailers, who enjoy providing an indie product that customers love.

Why you need cover blurbs

cover blurbs

You’re browsing in a bookstore or at the library and a book catches your eye. You pick it up and study the cover.

Then what do you do?

If you’re like most, you turn it over to read the book’s description on the back and look for the cover blurbs.

Similarly, when you’ve discovered a book on Amazon that looks interesting, what do you do after reading the description? You probably scroll down to see if there are any blurbs – testimonials – offered under “Editorial Reviews.” You might even use the “inside the book” feature to find them on the back cover or the first few inside pages.

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