Category Archives: Opportunities To Learn

Easy author hack for more book reviews

more book reviews

One of my favorite marketing strategies is pretty simple: Study what successful people are doing and copy them.

Authors can do this with the best-selling or well-known authors in their genre or category, too.

That’s the approach behind today’s hack for getting more book reviews. This one focuses specifically on getting book reviews on blogs.

It will take you seconds — literally seconds — to find bloggers who review books just like yours.

Here’s a short, 2.5-minute video showing you how to do it.

Is library distribution in your book’s future?

Amy Collins, New Shelves BooksAmy Collins, my friend in real life (who lives near me so I get to see her all the time!), is the former director of sales at Adams Media and special sales director for its parent company, F+W Media. In 2006, she started the successful book sales and marketing company, New Shelves Books. Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, and Wal-Mart and become a trusted partner and recommended sales consultant for some of the largest book and library retailers and wholesalers in the industry. In the past 20 years, Amy has sold more than three million books into the bookstore, library, and chain store markets for small and mid-sized publishers. 

Amy is offering Build Book Buzz readers free and detailed webinar training on how to sell and rent your book to libraries on August 2, 2017. Click through to learn more about  How (and Why) to Sell & Rent Your Book to Libraries” and to register for free. If you’re not sure if you can make money selling to libraries, read on! 

Is library distribution in your book’s future?

By Amy Collins

library distribution

As we turn our attention to back to school and stores fill up with autumn displays, this is a great time to create and launch your plans to get library distribution for the rest of 2017 and into 2018.

Most librarians are looking for books like yours — presuming it’s a good book. According to the Public Library Association 2016 survey of more than 5,800 librarians, more than 90 percent said they do buy print-on-demand – POD – and self-published books.

Want to sell more books? Treat authorship as a business

sell more books

When I was employed by a large corporation, I took advantage of a professional development budget that let me attend conferences and training programs. I was able to learn about everything from speechwriting to how to use new technology.

I brought that corporate approach to lifelong learning with me when I became self-employed. The world is changing quickly, so I invest in both in-person and virtual training and education so I can embrace what’s working today and ditch what worked five years ago, but isn’t relevant anymore.

I am, after all, running a business here. And if you want to sell books, you need to start running a business, too.

But this “authorship is a business” concept only applies if you want people to discover, read, and recommend your books. You might be someone who writes books as a hobby and isn’t interested in readers and sales.

Turn your book into a movie: 16 treatment tips

Turn your book into a movie: 16 treatment tips

Today’s guest blogger, Kenneth Atchity, is one of my favorite new friends. In his former career, Ken, a Yale Ph.D., was a Fulbright professor of comparative literature. Today, he is a writer (his most recent novel is The Messiah Matrix), literary manager, and Emmy-nominated producer who’s made hundreds of deals in television and film. He has produced more than 30 films, including “Meg” (in post), “Angels in the Snow,” “Hysteria,” “The Lost Valentine” (one of my favorites on the Hallmark Channel!), “Erased,” “The Madams Family,” and “Joe Somebody.” He is well known among authors for teaching them the ins and outs of making a Hollywood deal.  BIG NEWS: Ken will be my guest on a special free teleseminar, Selling Your Story to Hollywood: A Conversation with a Movie Producer,” on May 18. Details here and below — reserve your seat now!

Turn your book into a movie: 16 treatment tips

Turn your book into a movie 2By Kenneth Atchity

Making a book into a film can cost producers anymore $1 million to $200 million, so this is clearly a major investment.

Talk to a story editor from any production company, studio, or agency “story department,” and they will tell you the weaknesses they see in novels submitted for film or television.

The story department’s report on the book’s potential for translation to film, referred to as “coverage,” is their feedback to the decision-making exec. It can make or break it for you — and it kills countless submissions.

The sad thing is, most writers will almost never even get as far as a coverage of their novel.

That’s often because of the book’s “treatment.”

Facebook advertising for authors: A quick-start guide

facebook ads

Hootsuite, a platform for managing social media, reports that Facebook ads have click-through rates that are 8 to 9 percent higher than normal web ads.

What’s more, Invesp, an an online marketing services firm, reports that 92 percent of social marketers are using Facebook advertising.

Are you thinking what I’m thinking?

I’m thinking that advertising on Facebook could be a good strategy for many authors.

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