I received an e-mail yesterday from an author asking me to recommend publicists for her self-published non-fiction book.
The company producing the book for her was pitching a six-week publicity “blast” costing $8,000. She did some internet research about the publisher’s publicity services and found author comments saying the services offered weren’t worth the charges.
Um, ya think?
Don’t let them fool you
I checked the publisher’s website and learned that for $6,000, you could get an in-house publicist working on your behalf for six weeks, a “professionally” written book announcement press release sent to a mass media list customized to your book’s needs, a recorded radio interview hosted on the publisher’s website, a copy of that interview for your use, and six weeks of news tracking (probably monitoring for press release use).
I was stunned. Angry. And kind of depressed to think about the authors spending this kind of money for a program that should cost a fraction of what this publisher charges.
It was yet another reminder that authors need more affordable alternatives to pricey packages that are executed by underpaid novices rather than by veteran book publicists who know how to get results by finding newsworthy angles in an author’s work.
Consider the D-I-Y approach
They need to learn how to do it themselves.
Both courses are for authors who don’t want or need personalized instructor guidance and feedback and are comfortable with a self-paced, written format.
Compare pricey blast package with D-I-Y instruction
And when I compare the price and content of these two courses with the publisher package, I can’t help but smile. I know which one of us is truly working to make a difference for authors.
Take note of the following for the $97 Book Marketing 101 courses versus a $6,000 publisher package:
Publisher: Six weeks of attention from a “personal publicist.”
Basic E-course: Learn how to do much more than what the in-house publicist will do for you, and learn how to use your new skills and tactics to get — and keep — your book in the news for as long as it’s available.
Publisher: A professionally written book announcement press release.
Basic E-course: Content includes a copy of my popular e-book that teaches you how to do it, step-by-step: Get Your Book in the News: How to Write a Press Release That Announces Your Book.
Publisher: Distribution of your press release to 1,000 media outlets.
Basic E-course: Links to reputable services (probably the same ones that publisher uses) that will do that for you at a cost of around $300 as well as a list of free press release distribution sites.
Publisher: Recorded audio interview posted on publisher’s website and sent to the author, too.
Basic E-course: Specific instructions on how to get interviewed on “true” radio stations coast-to-coast so that people listening to the radio in their car or on the job will benefit from your expertise and learn about your book.
Publisher: Six weeks of news tracking.
Basic E-course: Instructions on how to set up free Google Alerts that will track online mentions of your book and your name.
And that’s not all
The Book Marketing 101 courses also teach you how to:
- Generate book reviews
- Secure priceless media interviews and exposure through a number of effective tactics
- Use social media to promote your book
- Plan and execute a successful virtual book tour
- Use articles to market your book
- Generate public speaking engagements
- Do many other things that will contribute to your book’s long term success
You get all of that, and more, for $97. Compare that to the $6,000 package offered to my author friend.
You owe it to yourself to learn how to promote your book. There’s never been a more affordable and effective way to do that. Check out the Book Marketing 101 courses now.
Questions? Send me a note to sbATbuildbookbuzz.com.
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