“At Last! An Easy, Affordable Way
to Learn How to Promote Your Book!”
When it comes to book promotion, most authors are either paralyzed because they don’t know what to do or where to begin, or they’re throwing money at the latest tactic because they’ve heard that’s what everyone else is doing. I understand both, but neither is good.
The chronic, widespread paralysis is caused either by a lack of information or information overload – either you’re clueless about what you should be doing, or you’ve read so much about book promotion that you can’t sort out what does and doesn’t apply to you. The “tactic of the month” approach comes from a lack of information about the best strategy to use – and every book deserves its own strategy.
Ask Yourself These Questions:
- Who did I write the book for?
- Where do I need to be to reach them? What do they read, watch, or listen to? Are they online, offline, or both?
- What’s the best strategy for reaching them? Should I leverage my networks, tap into the research I did for the book, or focus on a specific tactic?
- How much time do I have for book promotion?
- What are the most cost-effective tactics, and will they help me get my book title in front of my target audience?
- What promotional activities do I enjoy the most, and are they the types of things that will help me reach the right people for this book?
- Is there anything I should outsource to someone who’s better suited for the task?
- What are the one or two things I have time for that will have an impact?
If you want to sell copies of your book, you have to promote it yourself – there’s just no way around it. And you’ve got to answer these questions if you’re going to make progress. Learn what will make a difference with your book – not anyone else’s – when you register for Book Publicity 101: How to Build Book Buzz, my popular e-course offered in two formats (one for authors with “traditional” publishers and one for self-published authors). You’ll learn what works and what doesn’t, the best options for your title, and, best of all, how to do it!
I’m Sandra Beckwith, your course instructor. Before I began teaching authors how to save thousands of dollars by doing their own book publicity and promotion, I was a national award-winning publicist. I’m the publisher of the popular free e-newsletter, Build Book Buzz; and the author of four books, including three on publicity topics. My years of hands-on work with authors guides the content for this course – I know what you need to learn to succeed! Here’s what you need to know about this course:
Book Publicity 101 for Self-Published Authors:
How to Build Book Buzz
June 4 – June 29, 2012
Regular Rate: $199
Freelance Success subscribers and ASJA members: $179
My work teaching authors how to publicize their books has revealed that self-published authors aren’t getting the help and instruction they need to announce their exciting new books when they become available, so I’ve created a course just for them and their unique learning needs.
Like the original Book Buzz course, this specialized version, “Book Publicity 101 for Self-Published Authors: How to Build Book Buzz,” is a dynamic, highly-interactive four-week online course offered in partnership with Freelance Success, the popular subscription newsletter and online community for established nonfiction writers. You will learn how to launch your self-published book and keep it in the news for months to come. This specialized course for self-published authors features instructional materials and assignments on how to introduce your book when it’s published because unlike authors using traditional publishers, you need to build your own media lists, write your own media materials, and send review copies yourself. This course teaches you how, but it also teaches so much more! You will learn how to:
- Announce your book professionally and successfully to the press and other key communities
- Create a book publicity blueprint that makes the most of your available resources
- Craft the most compelling media materials needed to generate results
- Learn how to use social networking tools and sites to boost book sales
- Conduct a virtual book tour with bloggers who can help you build buzz quickly
- Employ the media relations tools that will take you the farthest fastest
- Generate high-impact radio interviews
- Build an author Web site that supports book sales and other goals
- And much, much more
Here is how the course works.
- It’s taught in a forum format, with lessons and homework assignments posted online in a private, password-protected forum. The forum is very easy to navigate and use.
- After reviewing instructional materials and resources, students complete and post weekly assignments that help them discover how easy it is to create book buzz.
- I provide very specific and constructive feedback on the homework so that students leave the course with actual tools they can use to generate buzz.
- Student interaction on the forum enhances the learning experience by offering fresh perspectives and new ideas for all participants.
- A free-for-all Q&A corner lets students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.
Here’s what you will learn.
Week 1: Announcing Your BookYou will learn:
BONUS:
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Week 2: Working with the PressYou will learn:
BONUS:
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Week 3: Promoting Your Book OnlineYou will learn:
BONUS:
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Week 4: Speaking to Sell on Radio, TV, and to GroupsYou will learn:
BONUS:
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Have questions? Send me a note at sb@buildbookbuzz.com!
Register for the next session now!
Regular Rate: $199
Freelance Success subscribers and ASJA members: $179
Here’s what past students have said about Book Publicity 101: How to Build Book Buzz:
“For me, writing my book was the easy part – promoting it was a whole different ball game. Fortunately, Sandra Beckwith is the ideal coach. Her book publicity course offers a perfect mix of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most of each and every opportunity to get their books known. I highly recommend it to any author – first time or veteran.”
Dara Chadwick, author
You’d Be So Pretty If…: Teaching Our Daughters to Love Their Bodies – Even When We Don’t Love Our Own
“By taking this course, I learned the tricks of promoting a fiction book in a non-fiction marketplace. The class helped me to build a publicity plan to show prospective publishers. If you need the latest advice and ideas on how to promote your work, particularly in using on-line marketing, it’s an excellent class. I thought the amount of information was well worth the fee.”
Cynthia Rosi, author, Butterfly Eyes
“There is so much information out there about what authors ought to do to promote their books, it can feel overwhelming! Sandra Beckwith’s Build Book Buzz course can help you cut through the noise and figure out what makes sense for you. Sandra’s students learn by doing and benefit from her excellent judgment and in-depth experience. You’ll come out of the course with a do-able promotion plan that fits your skills, resources, and needs.”
Eileen Kennedy-Moore, PhD, author
SMART PARENTING FOR SMART KIDS: Nurturing Your Child’s True Potential and WHAT ABOUT ME? 12 Ways to Get Your Parents’ Attention Without Hitting Your Sister
“Taking Sandra’s workshop was the most important step I took in my book journey, second only to the writing of the book. ‘Book Publicity 101: How To Build Book Buzz’ is a must for every new author as well as for those with a dozen books to their credit. These days, authors whose books are being carried by major houses as well as those who are self-publishing, need to know how to promote and market their books. With her background and expertise in both writing and publishing, Beckwith is an instructor extraordinaire, giving her students hands-on experience in generating media exposure for their books. When you add to this the personal attention and wise counsel she gives to each student and the generous sharing of information and ideas from the other members of the workshop, you get an online experience that is an incredible value and one that definitely should not be missed by any author!”
Vivian Kirkfield, author
SHOW ME HOW! BUILD YOUR CHILD’S SELF-ESTEEM THROUGH READING, CRAFTING AND COOKING
“The Book Buzz workshop was enormously helpful. I thoroughly enjoyed every minute.”
Elizabeth Donatelli, author
Gerald Ford’s Pancakes
“This has been fantastic! I am now a follower and a believer. Thank you taking the time to personally work with each of us. I am very happy – you have me thinking like a marketer.”
Karen McCullough, author
The Seven Women Project: Your Personal Guide to Success in Work, Play and Dress
“You deliver so much value, and I LOVE the personal interaction!”
Liliane Grace, author
Australia’s bestselling The Mastery Club
“You are worth your weight in gold!”
Eitan Schwarz, MD, author
Kids, Parents, and Technology: An Instruction Manual for Young Families
“Thanks for your terrific one-on-one teaching. I feel so fortunate to have connected with you. The course has been invaluable and surprisingly accessible—a very positive first online course experience!”
Beth Boosalis Davis, author
Mayor Helen Boosalis: My Mother’s Life in Politics
“Most authors think that writing their book is the most difficult part of the publishing process. Far from it! The true work happens when you have to market and publicize your book. You need all the help you can get to promote and sell your book. I took Sandra Beckwith’s Build Book Buzz course. She covers the essential inside information you must have to generate great book publicity. In fact, the best part of her course is her personal help on your key publicity documents. If you have any hesitation at all about taking this course, I encourage you to e-mail me directly at omalley@Canadiandivorcelegaladvice.com.”
Thomas O’Malley, author
Canadian Divorce and Legal Separation Made Easier
“Although I have a degree in public relations, I feel I have learned a great deal during your course and am positive that it will result in additional sales. I appreciate your specific comments on how to make my homework submissions better. I only get one chance to launch a new book and I believe it will be much more successful through this course.”
Ken York, author
The Father of the Bride Wedding Guide
“This class helped me gain national attention for a regional travel guide. Without the course, I never would have seen those possibilities let alone known how to make them happen!”
Jen A. Miller, author
Atlantic City to Cape May: Great Destinations
I’ve learned so much, and am enjoying every minute of it. You’ve created a wonderful program, and you deliver it beautifully.
Dorothy Pedersen, author
Register for the next session now!
Regular Rate: $199
Freelance Success subscribers and ASJA members: $179