Use book blurbs to build buzz

Dream book blurbDuring a recent free teleseminar on how to get the book blurbs of your dreams, we did some collective brainstorming on how to build excitement for your book’s release by sharing these pre-publication endorsements and testimonials with social networks.

One of the best ways to do this is with images. (Yes, that’s an image of my dream book blurb on the right. It’s a corner of the cover for the first book I wrote, WHY CAN’T A MAN BE MORE LIKE A WOMAN?)

Images built around book endorsements combine two things that get liked and shared the most on social networks:

  1. Images
  2. Quotations

How to pitch a roundup article

Image by TaliesinLast year at this time, I recommended that you consider whether your book was a good fit for a “roundup” article or broadcast segment.

As noted in “Promote your book with a roundup article,” a roundup often gathers up the best, worst, most, least, newest, top, funniest, etc. products related to a specific category or theme. Book-specific roundups might include:

  • Best summer beach reads
  • Most innovative new cookbooks
  • Time-tested parenting books

Roundups can be broader than books, though, giving you an opportunity to get your book included along with other products. These more inclusive roundups are often seasonal:

How to create a video with PowerPoint

file0001729717762Confession time: I view creating videos as a necessary evil.

It’s not something I look forward to, and that’s not just because good hair days don’t come around very often.

It’s because I’m not as familiar as I’d like to be with the technology involved.

But I know that because YouTube is the second most popular search engine, I need to load more videos into the Build Book Buzz YouTube channel. This will help more authors discover the free book marketing tips and advice I offer on this site and in the free Build Book Buzz newsletter.

To help anyone who is just as new at this as I am, I’m sharing the steps I took to create this video that I just uploaded. I hope it saves you time, since you’re spared all of the Googling I did to figure out how to do something that’s new to me.

3 cool things you can do as a Goodreads author

a href=””>goodreads logoThere is no question that Goodreads is the most powerful social network for authors looking to connect with people who love to read books.

The world’s largest site for readers and book recommendations, Goodreads boasts an audience of 30 million book lovers. Incredibly enough, every second, five books are added to a “want to read” shelf on the site. What’s more, readers add 30,000 reviews to the site every single day.

Authors who have figured out how to use Goodreads for book promotion have seen the potential there — they can build a fan base, generate influential reviews, expand their platform, and ultimately sell more books.

Any author who wants to find readers needs to be on Goodreads. Here’s just a sampling of what you can do there once you take the necessary steps to use the site as an author (in addition to as a reader):

What does Kindle Unlimited mean for authors?

KindleIf you own a Kindle, you received an e-mail over the weekend that announced Amazon’s new “Kindle Unlimited” program.

Kindle Unlimited works like a library, except it costs you $9.99 a month and you’ve got more than three weeks to read the books you’ve borrowed.

Available only in the U.S. right now, Kindle Unlimited lets subscribers:

  • “Borrow” up to 10 books for $9.99 per month with no return due date on the books. (Borrowed 10 books and want another? Return one.)
  • Get access to the audio version of an e-book you’re reading (when available), so you can move from reading to listening on headphones without losing your place in the book.
  • Receive three free months of membership at, an Amazon company. (The least expensive Audible membership option is $14.95 per month for one book per month.)

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