Meghann Foye and the Terrible, Horrible, No Good, Very Bad Day

Bad book publicity 2

Have you heard about the controversy swirling around Meghann Foye’s new novel, Meternity?

Foye’s book about a woman who fakes a pregnancy so she can enjoy all the wonderfulness that comes with a maternity leave (cough cough) has gotten lots of attention.

LOTS.

Here’s why, pulled straight from the book description on Amazon:

9 things you can do with your book’s press release

book's press release

A book announcement press release is a specific type of press release.

Your book’s press release, as authors often refer to it, summarizes your book, helps people understand how it will help or entertain them, and tells them a little about the author and why she’s the best person to write it.

There are other types of press releases that are useful for book promotion, including the tip sheet, but this article is about the book announcement press release. When I mentioned it in last week’s blog post about the “5 essential tools for a first-time author,” one reader asked, “To whom am I supposed to send it and what else am I supposed to do with it?”

What a great question.

5 essential book promotion tools for a first-time author

book promotion tools

Why did you write your book?

Was it so you could say you did it — something to cross off your bucket list? For many that’s enough. After all, it is a huge accomplishment. Nothing wrong with that.

Or, did you write it so that others would read it? If that’s the case, you have to make sure they know about it.

Many of you know this and are smart enough to lay the groundwork long before the book is available. Some of you, though, are surprised to discover that writing the book isn’t enough. You thought that once it was published, people would find your book and love it.

You probably know by now that it doesn’t work that way.

What are you afraid of?

Emerson quote

 

I’ve been thinking about fear a lot lately, so this observation by Ralph Waldo Emerson resonated with me.

It was a high counsel that I once heard given to a young person: “Always do what you are afraid to do.”

Does it strike a chord with you?

Are you making these mistakes with your Amazon book description?

Amazon book description

What’s the first thing you do when you search for a book on Amazon and find one that could be just what you want or need?

If you’re like most, you read the Amazon book description at the top of the page.

That’s because you’re looking for specific information. If you can’t find it, you go on to the next book in the search results.

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