How to promote your book with tip sheets

IBPA IndependentWhen Irish children’s author Avril O’Reilly sent a tip sheet to media outlets throughout the country, she had immediate success that included newspaper and television interviews for her book, Kathleen and the Communion Copter.

Avril learned how to create and distribute a tip sheet, a type of press release that offers tips or advice, in my Book Marketing 101: How to Build Book Buzz for Fiction Premium E-course.

Using the prescribed format for this powerful publicity tool, Avril offered parents  advice for selecting just the right Communion gift for little girls. She made that bridge between fiction — her book — and nonfiction — the advice she could offer as a result of her book’s research — to create a tip sheet that offered the media useful information they could use immediately.

ASJA Writers Conference offers impressive author programming

ASJA conference logoLooking for a great conference for authors this spring? Don’t miss the American Society of Journalists and Authors 43rd Annual Writers Conference in New York City April 24-26.

Full disclosure: I’m presenting about affordable marketing on members day and I’m on the ASJA board of directors, so it’s no surprise that I recommend this event. But really, I go every year for three reasons:

  1. I always meet new and awesome writers that I stay in touch with.
  2. I catch up with awesome writers I’ve met at past ASJA conferences.
  3. I always get enough “Ahas!” and “Ohhhh, that’s how you do that!” to make it worth the trip.

Using surprises to get media attention

Avril O'ReillyOur guest blogger this week is one of my favorite Book Publicity 101 students, Avril O’Reilly of Ireland. A children’s book author and pictures editor, Avril has had great success publicizing and promoting her new book, Kathleen and the Communion CopterI loved what she was doing with her press kits, and asked her to share with us how she uses surprise treats for journalists to get attention and a positive response. Here’s her story.

Using surprises to get media attention

By Avril O’Reilly

I am kind of old-fashioned when it comes to press packs. I like when a product or book lands on the desk accompanied by a goodie bag. I’m not greedy. When I worked on newspapers a nice biro or a bag of sweets was more than enough to earn my good will.

3 reasons you might want to wait to publish your book

Nina AmirOur guest blogger today is Nina Amir, author of a new book from Writers Digest Books this month, The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively, which transforms writers into inspired, successful authors, authorpreneurs and blogpreneurs. Also the author of the bestselling How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time, Nina moves her clients from ideas to finished books as well as to careers as authors by helping them combine their passion and purpose so they create products that impact the world.  Learn more about Nina on her website.

3 reasons you might want to wait to publish your book

By Nina Amir

You’ve got a book idea. Maybe you’ve even written the manuscript. You’re ready to move forward because you’re eager to get to the end goal: published author. After all, it’s your dream to become an author.

Baton blog hop for writers

batonI’m participating in a baton blog hop for writers thanks to my always friend and sometimes colleague, Marcia Layton Turner. (Click on her name to read her blog hop post!)

I’m required to answer specific questions in this post before passing the baton on to others. Here we go!

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