What to include in your book description

book description

For many authors, writing the book description is harder than writing the book.

Your book’s description must be pithy, compelling, engaging, and accurate. It must draw readers in; it must say to them, “You will love this book.”

Guest post: How my memoir became a New York Times best-seller

Judy MandelWhen Judy Mandel sent me a note to let me know that her memoir, Replacement Child, was on The New York Times best-seller list for e-books, I was beyond excited for her. This is pretty much every author’s dream, and it couldn’t have happened to a nicer or more deserving person. I asked her to share with us how it happened — this is her story. In addition to authoring her memoir, Judy is  a writing coach, teacher, and editor. Her essays and articles have appeared in Connecticut LIFE, Complete Wellbeing Magazine, The Southampton Review, and other publications. Learn more on her website

How my memoir became a New York Times best-seller

By Judy L. Mandel

Sometimes it happens this way. An e-mail message pops up, like every other message you have ever gotten from your publisher. There is new interest in your book that’s been out for two years. Or a new inquiry. Or a new promotion. Whatever.

But one of those messages recently brought me news from my publisher that I never thought I would see.

Successful authors persist

successful authors

What’s the key to success for authors?


It’s that simple.

How to get the most out of a writer’s conference

writer's conference

How do you make sure you get what you paid for when you attend a writer’s conference?

I spoke at several writer’s conferences this spring, but I approached each event as an attendee, too. I decided that if I was going to take the time to fly across the country or spend a day on the train to be a conference speaker, I was also going to make sure I got as much as I could out of each trip.

Making sure each conference was a good experience as both a speaker and a participant required strategic thinking and advance planning. Here are a eight steps for getting the most from a writer’s conference that will make sure every conference you attend offers value, too.

How to blog your way to discoverability

how to blog your way to discoverabilityToday’s guest blogger, Nina Amir, is on a virtual book tour for How to Blog a Book Revised and Expanded Edition: Write, Publish, and Promote Your Work One Post at a Time. A speaker, blogger, and author plus book, blog-to-book, and high-performance coach, Nina helps people combine their passion and purpose so they move from idea to action.  Some of her clients have sold 300,000+ copies of their books, landed deals with major publishing houses, and created thriving businesses around their books. She is the founder of National Nonfiction Writing Month, National Book Blogging Month, and the Nonfiction Writers’ University. As a hybrid author, Nina has published 15 books and had as many as four books on an Amazon Top 100 list at the same time. She last blogged for Build Book Buzz about “3 reasons you might want to wait to publish your book.” To find out more about Nina and receive a set of free blog-plan templates, visit www.howtoblogabook.com. To receive a free printed copy of How to Blog a Book, read on! 

How to blog your way to discoverability

By Nina Amir

Writers write, but they don’t always want to blog—even though this activity involves writing. The reason is twofold: In their minds, blogging equates to promotion, and most writers would rather be writing than promoting. Plus, they think they don’t have time for both blogging and writing.

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