Copyright basics for authors and writers

Copyright issuesSeveral recent incidents have shown me that many authors, writers, and marketers don’t understand copyright law. I asked one of the best author attorneys I know, Sallie Randolph, to explain it here because understanding the law will protect you from legitimate demands for fees for using copyright protected text or images. 

Sallie is a practicing attorney, freelance writer, and publishing consultant. She concentrates her law practice on the representation of authors, often consulting with or serving as co-counsel to other attorneys on publishing cases. A frequent speaker at programs for lawyers and writers, she has also taught law, writing, and journalism in a variety of educational settings, including several years at the University of Buffalo Law School, where she developed a copyright compliance program, instructed and supervised law student interns, taught courses in publishing law and legal ethics, and directed a publishing and copyright clinic. She has also taught media law for journalism majors at Buffalo State College and professional writing for numerous institutions.  Learn more at

4 ways to revive a stale book

Penny C. SansevieriToday’s guest blogger, Penny Sansevieri, is one of my favorite people in the book marketing world. She is as friendly as she is smart. She is CEO and founder of Author Marketing Experts, Inc., the first marketing and publicity firm to use Internet promotion to its full impact through online promotion and its signature program, “The Virtual Author Tour™” Penny is a best-selling author, internationally recognized book marketing and media relations expert, and an adjunct professor at NYU. She is the author of 14 books, including How to Sell Books by the Truckload. To learn more about Penny’s books or her promotional services, visit her web site. To subscribe to her free newsletter, send a blank email to: 

4 ways to revive a stale book

By Penny C. Sansevieri

What if I told you that you could simply and easily revive an old or older book and start making sales on it again? Would you be game?

Most of us who have been writing for a while are sitting on a lot of content and a lot of older books that are taking up virtual shelf space on Amazon.

Use city business journals to promote your business book

city business journal readersOne of my favorite book marketing stories came out of my campaign to promote my   publicity book for small businesses, Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, to city business journals.

It received widespread exposure in those publications influencing my book’s target audience –business owners and entrepreneurs — but one response stood out in particular.

How to use e-mail to transfer a book to your Kindle

How to use e-mail to transfer a book to your Kindle

Have you ever needed to transfer a book to your Kindle?

I had to figure out how to do that recently when I was e-mailed a couple of e-books to review. The solution wasn’t what I expected, but it was still easy.

Here’s how to do it.

Survey says authors only need to be scammed once


Every once in awhile, I receive a press release that’s actually relevant for this blog.

Here’s one.

Please read it and take heed.

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.