Talking writing and books on the radio

Evan DawsonYou never know what might lead to your next opportunity.

In my case, it was a brief telephone interview with local author and radio talk show host Evan Dawson as I fact-checked a few details for a short piece I was writing for a regular magazine assignment. We also talked about his popular book, Summer in a Glass, for a few minutes after we took care of the details.

Later, when he was assembling a small panel for a one-hour conversation about book writing and publishing for his “Connections” show on the local NPR affliliate, WXXI-AM, he remembered our brief chat and invited me to be on the show.

4 quick tips about book publicity

newspaper standAuthors often overlook the important book publicity element of marketing, mostly because they don’t realize it’s an option, don’t know what it is, or want it but don’t know how to get it.

Here are four quick tips that will help demystify the process and get you moving on a publicity plan that will introduce even more readers to your book.

1. Book publicity is that free media exposure that results when your book title appears in a newspaper, magazine, or blog article or in a radio or TV interview.

Studies show that publicity is 10 times more effective than advertising (which is when you pay for, place, and control the message along with when and where it appears). That’s because of the implied editorial endorsement. The thinking is: If a journalist thought enough of you or your book to interview you or reference the book, you must be an expert or your book must be a great resource.

A lesson from The Boss on how to build an audience for books

Many authors know how hard it is to find an audience for books.

Are you one of them?

You might be out there blogging, posting to social networks, joining online chats.

And still, it can feel like nobody’s listening, right?

Take it from “The Boss:” It takes time and effort.

You need to work at building your audience constantly.

6 steps for vetting your vendors

Authors, are you vetting your vendors well enough?

I co-moderate a Facebook group for self-published authors that doesn’t allow members to promote their books or services. I’m responsible for deleting those posts when they appear so that they don’t clutter the page and interfere with discussion and learning.

One that showed up today made me laugh, so I didn’t delete it, choosing to use it as a teachable moment, instead.

It was from a book editor offering her services. Here’s an image of her post, altered to eliminate identification.

Use LinkedIn’s publishing platform to create book buzz

Flora Morris BrownEvery time I see something online from today’s guest blogger, Flora Morris Brown, I’m impressed. Whether she’s contributing to a discussion in a Facebook group or commenting on a blog article, she is wise and knowledgeable. Flora is a book coach who helps take the fear out of publishing your first or next book. She is also a professor emeritus at Fullerton College and author of six books. Her upcoming book is the 2nd edition of Color Your Life Happy: Create the Success, Abundance, and Inner Joy You Deserve. Download a free e-book at her website.

Use LinkedIn’s publishing platform to create book buzz

By Flora Morris Brown

You’ve been building buzz for your book with your e-mail list and social media engagement.

Now that LinkedIn has opened its publishing platform to all members, you have a more powerful way to expand your reach to the largest professional network.

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