Book review: How to Get Good Reviews on Amazon

How to Get Good Reviews on AmazonHow to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers by experienced reviewer Theo Rogers takes readers into the subculture of prolific Amazon reviewers.

It’s a book about how to get reviews from those experienced reviewers, not a book about how to get reviews from anyone who can post them on Amazon. His advice is limited to working with those who consistently review books in your genre or category on the site.

As he notes in the introduction when referring to those who are regular reviewers, “The really interesting traffic often goes on outside the public forums, once people get to know each other and start using more private channels of communication.” (This observation, by the way, sent me to Facebook to see if there are groups for Amazon reviewers. There are, which underscores this sense of subculture I got from Rogers’ book.)

Targeting a niche book audience

Brette SemberI’ve known prolific author Brette Sember for years. When she posted in a private Facebook group that she’s published a guide to eating gluten-free while traveling, The Gluten-Free Guide to Travel, I asked her to guest blog for us on how she’s zeroing in on the niche audience that will be interested in the book. Sember is the author of more than 40 books about food, health, business, education, and legal issues. In addition to writing, ghostwriting, and writing online content, she’s a professional indexer and a social media manager for national brands. Learn more on her website and blog.  

Targeting a niche book audience

By Brette Sember

I’ve written niche books before, but The Gluten-Free Guide to Travel might just target the smallest one so far! Writing an e-book for such a small audience actually makes promoting it easier, because my audience is so small and so very targeted.

Attention book lovers: Read at least 10% of your Kindle Unlimited books

Attention book lovers: Read at least 10% of your Kindle Unlimited booksPeople who love to read are excited about Kindle Unlimited, Amazon’s new service that lets book lovers pay $9.99 per month to borrow up to 10 e-books with no return date.

With the average price of an e-book between $6 and $7, you might save money by borrowing just two books.

But is it a good deal for authors?

It will be if every Kindle Unlimited customer does just one thing with all borrowed books:

When good buzz goes bad

Gretchen HirschOur guest blogger today is Gretchen Hirsch, chief surgeon at Midwest Book Doctors, a Columbus, Ohio-based editorial firm that helps writers prepare manuscripts for representation or publication. In her nearly 30-year career, Gretchen has written countless articles and nine fiction and nonfiction books, several of which are award-winners. Her most recent work is Your Best Self-Published Book: How to write it. How to edit it.

When good buzz goes bad

By Gretchen Hirsch

Even before you finished your book, you were deep into your buzz-building marketing plan.

You created e-mail lists, scoured rosters of reviewers, and lined up friends and family reviews.

You arranged for a book launch online and in store, wrote your tweets for distribution, and built a website and Facebook page.

Should you respond to negative book reviews?

stack of booksOne of my books on Amazon has a negative book review that really bugs me.

The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions wrote, “This book was disappointing in that it joins the many books already out there that focus on the mechanics, aka ‘basics,’ but not the critical thinking that is required for PR in today’s competitive and changing information age.”

She’s absolutely right — and I pretty much told her so in the preface, which can be read with the “Look Inside!” feature before purchasing the book: “It is light on theory and jargon and heavy on instruction.”

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.