Should you respond to negative book reviews?

stack of booksOne of my books on Amazon has a negative book review that really bugs me.

The reviewer for Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions wrote, “This book was disappointing in that it joins the many books already out there that focus on the mechanics, aka ‘basics,’ but not the critical thinking that is required for PR in today’s competitive and changing information age.”

She’s absolutely right — and I pretty much told her so in the preface, which can be read with the “Look Inside!” feature before purchasing the book: “It is light on theory and jargon and heavy on instruction.”

4 daily deal services that will sell your book

a href=”http://buildbookbuzz.com/wp-content/uploads/2014/09/4-daily-deal-services-that-will-sell-your-book.jpg”>e-mail deals for booksIf you’re like most authors, discoverability is one of your biggest problems. How do you get your book in front of the right readers so that they “discover” it?

There are at least four deal services for book lovers that use e-mail to help you do that. Each sends daily book deal e-mails to thousands – even millions – of readers who have opted in to get the messages offering books in the genres they enjoy.

These services not only help readers discover your book, they can also:

  • Help drive sales for backlist titles
  • Be part of a bestseller list marketing strategy (especially when you drop the price to $0.00)
  • Generate buzz for your new release
  • Introduce readers to what could become their next favorite series – yours

Here are specifics on four that could be selling your books.

Take these steps before your book release

Michael MurphyToday’s guest post offering advice for your book release is from Michael Murphy, who wrote a wonderful article for us before on how to get publicity. A full-time writer and part-time urban chicken rancher in Arizona, he is the author of the new book  The Yankee Club, the first in the Jake and Laura Series. His next, All That Glitters, will be released in January. He’s currently hard at work on book three. Learn more on his website

Take these steps before your book is released

By Michael Murphy

On August 12, Random House Alibi released my Prohibition-era mystery, The Yankee Club. This was my tenth published novel. Release day brings joy, excitement, and pride – a deluge of emotions much like the birth of a child (something I also know a little about).

How to be media friendly to sell more books

Betsy TalbotI discovered Betsy Talbot and her wisdom when she offered tips on how to be more media friendly in a Facebook group for authors. Talbot  and her husband Warren are the authors of Married with Luggage: What We Learned About Love by Traveling the World. They also co-host the popular Married with Luggage Podcast, a weekly conversation with experts around the world on love, sex, and communication in today’s modern relationships. When they aren’t traveling the world, you can find them writing their next book in a small, whitewashed village in Spain. Find out more about their relationship hacks and real-world insights at Married with Luggage.

How to be media friendly to sell more books

By Betsy Talbot

Are you making it easy for the media to help you promote your books?

Use book blurbs to build buzz

Dream book blurbDuring a recent free teleseminar on how to get the book blurbs of your dreams, we did some collective brainstorming on how to build excitement for your book’s release by sharing these pre-publication endorsements and testimonials with social networks.

One of the best ways to do this is with images. (Yes, that’s an image of my dream book blurb on the right. It’s a corner of the cover for the first book I wrote, WHY CAN’T A MAN BE MORE LIKE A WOMAN?)

Images built around book endorsements combine two things that get liked and shared the most on social networks:

  1. Images
  2. Quotations

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