Of all the social networks you can use to help promote your book, Facebook might have the most potential for a few reasons.
First, it gives you several ways to interact with your target audience. Second, it reaches a wider range of people than other social networks, and those users spend a lot of time on the site. Third, it offers affordable advertising options that, when implemented properly, can be effective.
For that reason, it’s important to understand the three primary ways you and your book can have a presence on that social network:
Do you have a Facebook profile, Page, or group — or any combination of the three? I’ve noticed many authors using the three interchangeably, as if they’re all the same.