3 cool things you can do as a Goodreads author

a href=”http://buildbookbuzz.com/wp-content/uploads/2014/07/goodreads-logo.png”>goodreads logoThere is no question that Goodreads is the most powerful social network for authors looking to connect with people who love to read books.

The world’s largest site for readers and book recommendations, Goodreads boasts an audience of 30 million book lovers. Incredibly enough, every second, five books are added to a “want to read” shelf on the site. What’s more, readers add 30,000 reviews to the site every single day.

Authors who have figured out how to use Goodreads for book promotion have seen the potential there — they can build a fan base, generate influential reviews, expand their platform, and ultimately sell more books.

Any author who wants to find readers needs to be on Goodreads. Here’s just a sampling of what you can do there once you take the necessary steps to use the site as an author (in addition to as a reader):

What does Kindle Unlimited mean for authors?

KindleIf you own a Kindle, you received an e-mail over the weekend that announced Amazon’s new “Kindle Unlimited” program.

Kindle Unlimited works like a library, except it costs you $9.99 a month and you’ve got more than three weeks to read the books you’ve borrowed.

Available only in the U.S. right now, Kindle Unlimited lets subscribers:

  • “Borrow” up to 10 books for $9.99 per month with no return due date on the books. (Borrowed 10 books and want another? Return one.)
  • Get access to the audio version of an e-book you’re reading (when available), so you can move from reading to listening on headphones without losing your place in the book.
  • Receive three free months of membership at Audible.com, an Amazon company. (The least expensive Audible membership option is $14.95 per month for one book per month.)

How to create a street team for your book

Meagan FrancisAfter seeing a writer’s group post about the street team that my friend  Meagan Francis put together for her latest book launch, I asked her if she’d share her story in the Build Book Buzz newsletter. Several subscribers have asked me to post her article online so they could link to it, so here it is. Learn more about the most awesome Meagan Francis and her book  Beyond Baby: Creating a life you love when your kids aren’t so littleon her website, where she offers courses and coaching programs for authors and online entrepreneurs.

How to create a street team for your book

By Meagan Francis

I first started tossing around the idea of self-publishing an e-book years ago, but was always worried about whether I could effectively market a book on my own. When I heard about the concept of a “launch team” via writer Jeff Goins, I knew it was the perfect way to mobilize my community to help me spread the word about the book, and I began plans to write and publish Beyond Baby: Creating a life you love when your kids aren’t so little.

10 ways authors can help each other with book marketing

Do you ever feel like you’re in this book marketing game all by yourself? It can feel like a pretty lonely experience at times, right?

Here’s a thought: Start working with other authors to get the news out there about your book and how it will entertain, educate, or otherwise help people.

John Kremer, author of 1001 Ways to Market Your Book, says it best:

Who reads e-books and how they find them

a href=”http://buildbookbuzz.com/wp-content/uploads/2014/07/DSCN4334f.jpg”>e-readerI reviewed an excellent book on social media marketing, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies, on this blog a few months ago.

In the first chapter, author Dan Zarrella, a social media strategist at Hubspot.com, summarizes his research regarding consumer e-book preferences. He surveyed more than 1,000 American adults who own a computer or e-reader and have a job paying $70,000 or more a year.

I’m sharing just a few gems from that research here. I think it’s useful to authors even if the people surveyed don’t exactly fit your reader demographics. I recommend buying the book so you can get even more information on e-book readers, but also so that you can read Zarrella’s interpretation of the data.

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