The difference between book reviews and endorsements

book reviewWhat’s the difference between book endorsements and book reviews? (And why should you care?)

An endorsement, also known as a book blurb or testimonial, is advance praise for your book from someone who influences your book’s target audience.

Blurbs are secured pre-publication so that they can be placed on the book’s front or back cover or inside the front pages, on the book’s Amazon sales page in the “Editorial Reviews” section, in your marketing materials, and on your website.

Author blog tips

author blog tipsYour author blog is your website’s lifeblood.

Whether you write fiction or nonfiction, your blog is essential to building your fan base because it:

  1. Improves your site’s search engine optimization — SEO — so your site is more likely to get found.
  2. Gives readers a sense of your personality, which enhances connection and engagement.
  3. Showcases your writing skill.

In a guest post I wrote recently for Denis Ledoux‘s “The Memoir Network” blog, I identified the three most common problems I see with author blogs and offer tips for fixing them. Read “3 Tips for a Better Author Blog” on The Memoir Network site.

Here are three more mistakes and how to fix them so you improve traffic and reader engagement.

How to sell more books on Amazon

Sell more books on Amazon 1One of the best workshops at last week’s Author U Extravaganza in Denver, Colo., was Amy Collins’s 7:05 a.m. session on Saturday.

That’s right. 7:05 on a Saturday morning.

I wasn’t the only one there consuming caffeine and taking notes – there were many others who thought the topic was important enough to set the alarm for an early session.

The topic?

Understanding Amazon so you sell more books on that powerful platform.

Copyright basics for authors and writers

Copyright issuesSeveral recent incidents have shown me that many authors, writers, and marketers don’t understand copyright law. I asked one of the best author attorneys I know, Sallie Randolph, to explain it here because understanding the law will protect you from legitimate demands for fees for using copyright protected text or images. 

Sallie is a practicing attorney, freelance writer, and publishing consultant. She concentrates her law practice on the representation of authors, often consulting with or serving as co-counsel to other attorneys on publishing cases. A frequent speaker at programs for lawyers and writers, she has also taught law, writing, and journalism in a variety of educational settings, including several years at the University of Buffalo Law School, where she developed a copyright compliance program, instructed and supervised law student interns, taught courses in publishing law and legal ethics, and directed a publishing and copyright clinic. She has also taught media law for journalism majors at Buffalo State College and professional writing for numerous institutions.  Learn more at

4 ways to revive a stale book

Penny C. SansevieriToday’s guest blogger, Penny Sansevieri, is one of my favorite people in the book marketing world. She is as friendly as she is smart. She is CEO and founder of Author Marketing Experts, Inc., the first marketing and publicity firm to use Internet promotion to its full impact through online promotion and its signature program, “The Virtual Author Tour™” Penny is a best-selling author, internationally recognized book marketing and media relations expert, and an adjunct professor at NYU. She is the author of 14 books, including How to Sell Books by the Truckload. To learn more about Penny’s books or her promotional services, visit her web site. To subscribe to her free newsletter, send a blank email to: 

4 ways to revive a stale book

By Penny C. Sansevieri

What if I told you that you could simply and easily revive an old or older book and start making sales on it again? Would you be game?

Most of us who have been writing for a while are sitting on a lot of content and a lot of older books that are taking up virtual shelf space on Amazon.

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