29 awesome gifts for authors


gifts for authors

Wondering what to buy the author in your life (or yourself) this holiday season?

I asked author friends in the Build Book Buzz Facebook Group for their thoughts on gifts for authors; they recommended everything from a review of the author’s book to alcohol to printing services for bookmarks and postcards to a gym membership for a healthy escape from the keyboard.

Several suggested specific products, as well. I’ve incorporated some of them here along with those I uncovered through research. It’s worth noting, too, that a few of these came from a retailer I discovered when its Instagram account followed the Build Book Buzz account on that social network. Until then, I had never heard of the company. Social media can make a difference!

Here are a few fun and special ideas that are sure to generate a heartfelt “Thank you!” from any author you know.

E-book gift cards: How to sell an e-book at an event

E-book gift cardsWhen Guy Kawasaki wanted to sell digital copies of APE: How to Publish a Book at the Haas School of Business at UC Berkeley, Enthrill made it possible with e-book gift cards.

These revolutionary cards allow publishers and authors alike to sell e-books — digital downloads — at in-person events that include book launch celebrations and speaking engagements. You simply purchase a batch of download codes from Enthrill, print them on cards — or anything else — and sell them.

“One cookbook author printed them on wooden spoons and sold them for $10 each,” says Kevin Franco, co-founder and chief executive officer of Enthrill of Calgary, Alberta.

Author email list lessons

author email 1

A writer I know recently sent a message to his author email list using the subject line, “I’m cleaning up my list.”

It caught my attention because I didn’t add myself to his list — he added me.

I don’t read his weekly updates because I’m not interested in the subject he writes about. Ignoring the steady steam of messages was easier than unsubscribing because I know he would confront me if I unsubscribed. So I did nothing.

This time, though, I thought I had been given a get out of jail free card when he offered his “subscribers” the opportunity to opt out.

Book review: Reader Magnets

reader magnets 1

Reader Magnets by Nick Stephenson is a short, permanently free (perma-free) ebook that teaches fiction authors how to build an email list.

That doesn’t mean that nonfiction authors can’t learn from it, though. It just means that if you write nonfiction, you’ll have to fill in a few blanks on your own. (More on that later.)

The Amazon reviews brouhaha and you


Amazon reviews

Just 10 days ago, Amazon filed a lawsuit against more than 1,000 Fiverr vendors who Amazon says are writing fake product reviews on the retailer’s site.

The company says the bogus Amazon reviews could mislead consumers and give certain sellers an unfair advantage.

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