One of the most cost-effective ways to promote your book online is through “article marketing,” a tactic that involves writing and sharing short, informative bylined articles related to your book’s topic.
These articles must be helpful or thought-provoking. And they can’t be self-promotional. They’re not about you or your book – they’re about what people need to know from your book.
You share your articles on article directory sites that others use to find content for their newsletters, websites, and blogs. When others use your article, they are required to include the author resource box at the end of the article. Because you’re smart enough to include your book title and website URL in that box, you get more links to your site when the article appears elsewhere. This, in turn, helps you get found by search engines. And the helpful information you provide in the article helps position you as an expert.
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I’m still a few weeks away from announcing availability of my newest book marketing educational product, but I wanted to let you know in advance that when it’s done, I’m giving my Build Book Buzz newsletter subscribers — and only my newsletter subscribers — a substantial discount on the already low and super affordable price.
Get Your Book in the News: How to Write a Press Release That Announces Your Book is an e-book that will be available in PDF format. It has that same step-by-step, “here’s what you need to know” approach that has made the Build Book Buzz newsletter, this blog, and my other educational materials so popular.
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Our guest blogger today is nonfiction author Laura Laing, who took my Book Publicity 101: How to Build Book Buzz e-course in February 2011 in preparation for the July 2011 publication of Math for Grownups from Adams Media. When I learned that Laura earned out her advance in less than a year, I knew I wanted to share how she did it. Here’s her story; let it inspire you!
5 book marketing lessons from an author who is getting royalty checks
By Laura Laing
So let’s get one thing straight from the beginning. I wrote a book about math. Yes, math. And I’m proud to say that sales are churning along, and I’ve gotten some great media attention. In fact, I’ve discovered a quirky little niche, writing articles about math, giving interviews about math education. Who knew?
If a book about math can sell, you’ll have no trouble making the most of sexier topics, say caring for your elderly parents or a science fiction novel featuring the microscopic inhabitants of Pluto who are pissed off at its downgrade to dwarf planet.
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Is it time for you to invest in professional development so that you can write, produce, and promote your best book possible?
I’m excited to be one of the presenters at next week’s virtual Self-Publishers Online Conference (May 8-10). SPOC, as we refer to it, brings together book publishing, promotion, and other professionals who share their expertise about a wide range of topics.
When you register, you will learn how to:
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Today’s guest blogger is book and software publishing company owner Susan Daffron (aka The Book Consultant). Susan spends most of her time writing, laying out books in InDesign, or taking her dogs out for romps in the forest. She also teaches people how to write and publish profitable client-attracting books and puts on the annual Self-Publishers Online Conference . The fourth event is May 8-10, 2012. Get a 10% discount on the registration fee by using the code BookBuzz12.
Create a book cover that sells online
By Susan Daffron
When it comes to marketing your book, much has been written about the importance of book cover design. Great covers sell books. An ugly or unreadable book cover design is a huge hurdle that even a fantastic book often can’t overcome. (If no one is willing to pick up the book, they’ll never find out the goodness that might lurk within!)
Good book covers have three things in common. They:
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One of the most cost-effective ways to promote your book online is through “article marketing,” a tactic that involves writing and sharing short, informative bylined articles related to your book’s topic.
