Develop your author platform and extend your reach

D'vorah Lansky

Today’s guest blogger is my friend D’vorah Lansky, the author of 21 Ways to Launch a Successful Virtual Book Tour. Lanksy offers virtual book tour workshops and courses for authors, entrepreneurs, and virtual professionals. She has taught hundreds of people how to conduct successful virtual book tours. This post is part of her virtual book tour for the book’s launch; check out the complete tour schedule.

Develop your author platform and extend your reach

by D’vorah Lansky

I’d like to thank Sandra for hosting me in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour. In this article I’ll be talking about the importance of developing your online author platform.

How not to promote your book

The Writer Magazine

Journalist Mridu Khullar Relph’s article for The Writer Magazine offers examples of eight mistakes authors make when pitching her. How many of them have you made?

Relph interviewed me for the article (make sure you read it — I chimed in on mistakes # 3, 5, 7, and 8), but it’s clear that she had enough material from her own experiences and didn’t need help from me.

Let me just add a few other no-nos to the list so you’re even better grounded in what not to do:

Does quality matter in self-publishing?

Kristen Eckstein

Our guest blogger today is Kristen Eckstein, a book coach, two-time best-selling author, and award-winning international speaker who has started 45 publishing companies and published 133 books and e-books. She is founder of the “I am Published!” program, the Self-Publish On Demand training program, and the “21 Ways” book series. Learn more at her website.

Does quality matter in self-publishing?

By Kristen Eckstein

I’ve heard it from dozens of authors, “I just can’t seem to understand why my book isn’t selling. It sold well at first, but after the first 100 copies sales just… stopped. What can I do to market my book?”

How far would you go to make your book a best seller?

nytogo

What does it take to make your book a best seller?

Author Kevin Daum started with a tattoo.

I had dinner with Daum and several other writers last week while in New York City for the American Society of Journalists and Authors annual conference for writers. I was glad to have an opportunity to meet Daum in person after reviewing his book, Video Marketing for Dummies, here on the blog.

7 ways to conduct a successful crowdfunding campaign

Justine Schofield

We’re fortunate to have Justine Schofield, communications coordinator at Pubslush.com, as our guest blogger today. Pubslush is a global, crowdfunding publishing platform that authors can use to raise funds and gauge the audience for new book ideas. It allows trendsetting readers to pledge their financial support to bring books to life. Through a publishing imprint powered by those readers, Pubslush acquires high-potential books from the platform. It donates a children’s book to a child in need for every book sold.

7 ways to conduct a successful crowdfunding campaign

By Justine Schofield

In the age of the Internet and social media, crowdfunding is becoming an increasingly popular means of mitigating financial risk for creative projects. Crowdfunding platforms offer a wonderful opportunity for artists to raise funds and awareness for their projects, but since crowdfunding is still a relatively new concept, it can be difficult to run a successful campaign.