About Sandra Beckwith
Sandra Beckwith is a recovering publicist with more than 25 years of award-winning publicity experience. She has received a coveted national Silver Anvil award from the Public Relations Society of America (PRSA) for her shoestring publicity program promoting a subscription newsletter she created and has judged several Silver Anvil and Bronze Anvil competitions.
In addition, Sandra has received a national award for creating, managing and publicizing the best public relations program in the beverage alcohol industry; is the youngest and first female recipient of the lifetime achievement award from PRSA’s Rochester, N.Y., chapter; and has received five regional PRSA awards for publicity success.
Self-employed since 1985, Sandra’s professional experience includes positions at Burson-Marsteller/Chicago, one of the world’s largest public relations firms. She was a product publicity manager at the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer. She has a degree in journalism and public relations from Utica College of Syracuse University.
Sandra is the author of two publicity books – Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, a how-to guide for small business owners like freelance writers, and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, a step-by-step manual for nonprofit organizations. She is also the author of WHY CAN’T A MAN BE MORE LIKE A WOMAN? and has ghostwritten several nonfiction books.
Sandra has appeared on several national TV talk shows to promote her books, giving holiday shopping advice to actor George Segal and supervising a “Stupid Men Tricks” race on “Crook & Chase” on The Nashville Network. She was interviewed by more than 100 radio stations, newspapers and magazines for WHY CAN’T A MAN BE MORE LIKE A WOMAN? and generated several paid media spokesperson assignments that got her book priceless exposure on the CBS Early Show, in The New York Times, and in other key media outlets coast to coast.
It wasn’t any different with her two subsequent books. She generated a regular stream of media interviews for Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement for years. It’s been featured in newspapers and magazines ranging from Entrepreneur to Sam’s Club Source to Financial Planning Association Solutions, all of which helped it sell out of three press runs. Sandra enjoyed similar success with the target audience for her third traditionally published book, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions. She even appeared on MSNBC-TV’s “Your Business” show to share tips from the book.
In addition to conducting winning publicity campaigns for her own books, Sandra has successfully promoted the books of several other authors. She now uses workshops, speaking, and one-on-one coaching to help individuals and organizations learn how to generate their own publicity. Also a freelance writer, Sandra is on the board of directors of the American Society of Journalists and Authors and a member of the Independent Book Publishers Association and the Small Publishers, Artists and Writers Network.