About Sandra Beckwith
Sandra Beckwith is a recovering publicist with more than 25 years of award-winning publicity experience. She has received a coveted national Silver Anvil award from the Public Relations Society of America (PRSA) for her shoestring publicity program promoting a subscription newsletter she created and has judged several Silver Anvil and Bronze Anvil competitions.
In addition, Sandra has received a national award for creating, managing and publicizing the best public relations program in the beverage alcohol industry; is the youngest and first female recipient of the lifetime achievement award from PRSA’s Rochester, N.Y., chapter; and has received five regional PRSA awards for publicity success.
Self-employed since 1985, Sandra’s professional experience includes positions at Burson-Marsteller/Chicago, one of the world’s largest public relations firms. She was a product publicity manager at the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer. She has a degree in journalism and public relations from Utica College of Syracuse University.
Sandra is the author of two publicity books – Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, a how-to guide for small business owners like freelance writers, and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, a step-by-step manual for nonprofit organizations. She is also the author of WHY CAN’T A MAN BE MORE LIKE A WOMAN? and has ghostwritten several nonfiction books.
In addition to conducting winning publicity campaigns for her own books, Sandra has successfully promoted the books of several other authors. She now uses workshops and one-on-one coaching to help individuals and organizations learn how to generate their own publicity. Also a freelance writer, Sandra is a member of the American Society of Journalists and Authors.