Why you must have a press release that announces your book

Every book needs its very own announcement press release. This is the book publicity tool that lets your book say, “I’m here and this is how I will rock your world!”

This is the single document that you absolutely must have for your book — and it’s the one that can make or break you, too.

Why? You need a book announcement press release to get book reviews. You send it with a copy of your book to reviewers; they scan it to decide if the book is a good fit for their publication, website, and so on. If it’s badly written or doesn’t have the information they need, want, or expect,  your book won’t be reviewed.

Simply put: If you want your book reviewed by media outlets and credible bloggers, you need a good book announcement press release.

It’s a multi-purpose tool

Book publicity is about more than book reviews, though, and you need a press release for your book to get other kinds of valuable exposure, including:

  • Interviews with local media outlets
  • Short news items in newspapers and magazines
  • Radio and TV interviews
  • Blog interviews on your virtual book tour
  • Speaking engagements
  • Website traffic
  • Online and offline sales

Most, but not all, traditional publishers will write and distribute book announcement press releases for their authors. If you don’t have this publisher support, it’s up to you to write your own book press release, even if you’ve never seen a press release before.

Get started with these tips

If this is a new concept for you, here are a few tips that will help get you on the right track.

  1. Study what the big publishers send to the press. Use a search engine to find the press rooms of a few big publishers and read their press releases. What can you learn from them?
  2. Search for book press releases on paid press release distribution sites such as eReleases.com and Cision/PRWeb. (Those are affiliate links, which means I’ll get a small kickback if you use their services.)
  3. Avoid the mistakes made by most new press release writers. They’re outlined in my guest blog column, “Don’t make these common press release mistakes.”
  4. Take the time to learn. I wrote Get Your Book in the News: How to Write a Press Release That Announces Your Book so that you would have absolutely everything you need to know about how to write a positively sizzling press release for your new book. Just follow the simple 13 steps and you’re done!

Your book’s press release can be the difference between success and failure, so take the time to write one that meets the expectations of the important people you’ll send it to. It’s not hard when you have a little help.

Have you written yours yet? What has been your biggest press release-writing challenge? 

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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.com site as an outstanding resource for authors, so you know her advice is author-tested.

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19 Responses to Why you must have a press release that announces your book
  1. Terry Whalin
    July 18, 2012 | 12:50 am


    What a great article and encouragement for every author to be actively using press releases. I know about them but forget to include them in my arsenal of marketing materials. Thank you.

    author of Jumpstart Your Publishing Dreams

    • Sandra Beckwith
      July 18, 2012 | 1:44 am

      Thanks, Terry! A press release can work hard for your book!


  2. Kristen at Me and my Three
    July 18, 2012 | 1:19 am


    Thank you for this post! I have been writing drafts of my own book press release recently, and it is such an important document, since it is really anyone’s first impression of my book. I appreciate the tips you provided!

    • Sandra Beckwith
      July 18, 2012 | 1:46 am

      Kristen, you are so right! It IS a first impression, so you want it to be as good as your book. Good luck!


  3. Chana Keefer
    July 18, 2012 | 1:21 am

    This is coming at a crucial juncture for me since my novel just hit #1 in an Amazon category and I’ve been trying to make sure I don’t waste the window of opportunity. Trying to switch my thinking to that of a news person rather than author. Man we have to wear a lot of hats in this business.
    Thank you so much for sharing your expertise! And thank you, Terry Whalin, for tweeting about it 🙂

    author of the recent #1 Amazon bestseller in Old Testament/Hebrew–THE FALL (Rapha Chronicles #1)

    • Sandra Beckwith
      July 18, 2012 | 1:48 am

      Congratulations, Chana! How exciting! You’re on the right track — start thinking about why journalists would be interested in it. And yes — we have to wear so many hats … too many, probably, but I enjoy the constant learning.


      • Chana Keefer
        July 24, 2012 | 10:14 pm

        Constant learning is the truth! I’ve told my husband I feel like a Freshman on the first day of high school–EVERY day!


  4. Grace Peterson
    July 18, 2012 | 3:45 pm

    Excellent advice. Although my book isn’t published yet, I can be working on my press release. I’ll check out the links. Thank you.

    • Sandra Beckwith
      July 18, 2012 | 4:01 pm

      Thank you, Grace! Yes, this is a good time to work on that announcement press release. I hope it’s a fun process for you.


  5. Akinola Ajani
    April 24, 2014 | 4:09 pm

    Great insight. Just published my first book last month so I’m really looking to tap into stuff like this

    • Sandra Beckwith
      April 24, 2014 | 6:11 pm

      Have fun with it!


  6. Tigerman
    October 14, 2014 | 3:53 pm

    Thanks for the info, it’s something I need to know about as I have just put a short book online via Amazon Kindle. This is just to get more publicity for my memoir I am presently writing. As so rightly stated, more publicity usually results in more sales.

    Thanks again.

    Colin Guest

    • Sandra Beckwith
      October 14, 2014 | 3:55 pm

      You’re welcome, Colin. I’m glad it was helpful.


  7. Kimberly
    January 8, 2015 | 9:58 pm

    This is a really great article. I may be making some changes to my press release I just finished. I just published my first book “A Mom’s Point Of View: Beginning Adulthood”, I wrote it for my daughter who will soon be leaving home to be on her own. I want her to have a starter guide to life, if you will, in case I’m not available.

    • Sandra Beckwith
      January 8, 2015 | 10:36 pm

      Thanks, Kimberly. I’m glad it was helpful. And I certainly hope that you will be able to remain available to your daughter.


  8. Mary S. Sentoza
    January 26, 2015 | 7:03 pm

    I have a question. I know for a writer they should have a press release for their new book to get the word out. What about if it’s the writers first book? Does it depend on the type of book (ex: non-fiction/short story)?

    • Sandra Beckwith
      January 26, 2015 | 7:11 pm

      Mary, the type of book influences what information you’ll include, but all books need a book announcement press release, whether it’s the author’s first or 50th.


  9. Pat Jackman Altomare
    April 30, 2016 | 6:56 pm

    I would like to purchase your e-book on press releases. I do not own a kindle. It’s in pdf format, would I be able to read in from my desktop computer or from your website. I will pay the e-book price. I self-published a book, non-fiction, semi-cookbook and it went on Amazon.com 4/26/16. Title is “Not Just a Recipe”.
    I need to find out if/how to do a press release.
    Thank you in advance for any help.

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