This is the single document that you absolutely must have for your book — and it’s the one that can make or break you, too.
Why? You need a book announcement press release to get book reviews. You send it with a copy of your book to reviewers; they scan it to decide if the book is a good fit for their publication, website, and so on. If it’s badly written or doesn’t have the information they need, want, or expect, your book won’t be reviewed.
Simply put: If you want your book reviewed by media outlets and credible bloggers, you need a good book announcement press release.
It’s a multi-purpose tool
Book publicity is about more than book reviews, though, and you need a press release for your book to get other kinds of valuable exposure, including:
- Interviews with local media outlets
- Short news items in newspapers and magazines
- Radio and TV interviews
- Blog interviews on your virtual book tour
- Speaking engagements
- Website traffic
- Online and offline sales
Most, but not all, traditional publishers will write and distribute book announcement press releases for their authors. If you don’t have this publisher support, it’s up to you to write your own book press release, even if you’ve never seen a press release before.
Get started with these tips
If this is a new concept for you, here are a few tips that will help get you on the right track.
- Study what the big publishers send to the press. Use a search engine to find the press rooms of a few big publishers and read their press releases. What can you learn from them?
- Search for book press releases on paid press release distribution sites such as PRWeb and eRreleases.com. (The press release quality on the paid sites tends to be better than on the free distribution sites.)
- Avoid the mistakes made by most new press release writers. They’re outlined in my guest blog column, “Don’t make these common press release mistakes.”
- Take the time to learn. I wrote Get Your Book in the News: How to Write a Press Release That Announces Your Book so that you would have absolutely everything you need to know about how to write a positively sizzling press release for your new book. Just follow the simple 13 steps and you’re done!
Your book’s press release can be the difference between success and failure, so take the time to write one that meets the expectations of the important people you’ll send it to. It’s not hard when you have a little help.
Have you written yours yet? What has been your biggest press release-writing challenge?