Book Publicity, Promotion, & Marketing Resources
I hope you’ll find this list of resources helpful.
Please note that I have affiliate relationships with a handful of these organizations. That means I might receive a small commission if you become their customer. It also means that I can often offer you a discounted price or a special free trial because of my relationship. Using an affiliate link will never cost you more, though. Regardless, I’m careful to recommend only the services that I know, like, and trust.
I’ve noted the services where there’s some kind of affiliate connection; view that as a seal of approval.
Press release distribution services
Free press release distribution services (scroll down for the grid with the list, but stop to read the very helpful information along the way, too). Free services are helpful with your site’s SEO because you’ll include a link to your site in the press release you submit to the free services, but they don’t distribute the press releases to the media.
eReleases — This PRNewswire re-seller lets you be thoughtful and selective about the media outlets you send to. It’s less expensive than PRN, too. (affiliate)
PRWeb.com — using this link gets you a 10% discount on your first order (it’s like a coupon code for PRWeb). For more information on how to use the PRWeb site, read my instructive blog post. (affiliate)
Cision (formerly Bacon’s) — Cision’s approach is similar to PRWeb’s. “Back in the day,” you could handpick the media outlets to send your material to, but not anymore.
Media list resources
Build Book Buzz City Business Journal Directory — I created (and regularly update) this directory for business book authors looking to get exposure in city and state business journals.
U.S. Newspaper List — You can handcraft your media list using this, but it will take time.
Radio Locator — Enter a ZIP code and get the radio stations for that market. It’s most useful for building local/regional media lists.
Radio Talk Show System — The database of nearly 800 radio stations gets high marks from users. Adding my name, Sandra Beckwith, to the “comment” box if you purchase this database from Joe Sabah helps him track referrals. (affiliate)
Alex Carroll’s radio station database — This is a great resource if you plan to contact radio stations more than once. (affiliate)
ContactAnyCelebrity — Comprehensive database provides celebrity contact information for forewords, book blurbs, reviews, and more. (affiliate)
Sell Your Book and Ebook to Libraries — This thorough training program contains everything you need to know — whether you’re a traditionally published or self-published author — to get your book into libraries. Get how-to information PLUS phone numbers and addresses for 30,000+ library contacts. (This link also gets you a “friend of Sandy’s” discount.) (affiliate)
KindleBookReview — Get the honest Amazon reviews your book needs at a very affordable price. Packages run from free to $90.
Grammarly’s Free Grammar Checker — Correct all grammar errors and check for plagiarism – instant and free! (affiliate)
eBooks2go — I worked with this e-book formatting and distribution service for my e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book.
Services that connect journalists with sources – including authors
Pitchrate — Like HARO, Pitchrate helps journalists find sources for articles and segments.
ProfNet via PR LEADS PLUS Press Release Special Report — This paid service filters out the riffraff and sends you only the queries that are a good fit for you. (affiliate)
RadioGuestList.com — If you’re interested in doing radio interviews, register with this service that connects radio shows with guests.
Build Book Buzz Publicity Forms & Templates by Sandra Beckwith
Radio Publicity Manual by Alex Carroll (affiliate)
TARGET MARKETING FOR AUTHORS: How to Find and Captivate Your Book’s Target Audience by Jan Bear (Amazon affiliate)
How to Get Your Book Reviewed by Dana Lynn Smith (affiliate)
The Associated Press Stylebook (Amazon affiliate)
Publicize Your Book: An Insider’s Guide to Getting Your Book the Attention it Deserves by Jacqueline Deval (Amazon affiliate)
Plug Your Book by Steve Weber (Amazon affiliate)
Buzz Your Book by M.J. Rose and Douglas Clegg (Amazon affiliate)
1001 Ways to Market Your Books by John Kremer (Amazon affiliate)
Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets by Brian Jud (Amazon affiliate)
The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly by David Meerman Scott (Amazon affiliate)
55 Ways to Promote & Sell Your Book on the Internet by Bob Baker (Amazon affiliate)