Book Publicity, Promotion, & Marketing Resources

I hope you’ll find this list of resources helpful.

Press release distribution services

Free press release distribution services (scroll down for the grid with the list, but stop to read the very helpful information along the way, too). Free services are helpful with your site’s SEO because you’ll include a link to your site in the press release you submit to the free services, but they don’t distribute the press releases to the media.

eReleases – This PRNewswire re-seller lets you be thoughtful and selective about the media outlets you send to. It’s less expensive than PRN, too. – using this link gets you a 10% discount on your first order (it’s like a coupon code for PRWeb). For more information on how to use the PRWeb site, read my instructive blog post.

Cision (formerly Bacon’s) — Cision’s approach is similar to PRWeb’s. “Back in the day,” you could handpick the media outlets to send your material to, but not anymore.

Media list resources

Build Book Buzz City Business Journal Directory – I created (and regularly update) this directory for business book authors looking to get exposure in city and state business journals.

U.S. Newspaper List – You can handcraft your media list using this, but it will take time.

Radio Locator – Enter a zipcode and get the radio stations for that market. It’s most useful for building local/regional media lists.

Radio Talk Show System – The database of nearly 800 radio stations gets high marks from users. Adding my name, Sandra Beckwith, to the “comment” box if you purchase this database from Joe Sabah helps him track referrals)

Alex Carroll’s radio station database – This is a great resource if you plan to contact radio stations more than once.

Services that connect journalists with sources – including authors

HARO (Help a Reporter Out) — Subscribe, then read my tips on how to respond to appropriate queries from journalists.

ProfNet via PRLeads – This paid service filters out the riffraff and sends you only the queries that are a good fit for you. – If you’re interested in doing radio interviews, register with this service that connects radio shows with guests.

Radio-TV Interview Report – I’ve had phenomenal success when I’ve advertised in RTIR. It’s a great resource if your book appeals to radio audiences (and let’s be honest . . . not all of them do). If you decide to run an ad, let them write it for you. They’re real pros.


Get Your Book in the News: How to Write a Press Release That Announces Your Book by Sandra Beckwith,

Build Book Buzz Publicity Forms & Templates by Sandra Beckwith

Radio Publicity Manual by Alex Carroll

TARGET MARKETING FOR AUTHORS: How to Find and Captivate Your Book’s Target Audience by Jan Bear

How to Get Your Book Reviewed by Dana Lynn Smith

The Associated Press Stylebook

Publicize Your Book: An Insider’s Guide to Getting Your Book the Attention it Deserves by Jacqueline Deval

Plug Your Book by Steve Weber

Buzz Your Book by M.J. Rose and Douglas Clegg

1001 Ways to Market Your Books by John Kremer

Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets by Brian Jud

The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly by David Meerman Scott

55 Ways to Promote & Sell Your Book on the Internet by Bob Baker

Book Marketing in the Digital Age: Online Promotion Made Easy by Yvonne Perry


Grammarly’s Free Grammar Checker. Correct all grammar errors and check for plagiarism – instant and free!

eBooks2go — I worked with this e-book formatting and distribution service for my e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.