Book Publicity, Promotion, & Marketing Resources
I hope you’ll find this list of resources helpful.
I earn a small commission when you make a purchase with one of the companies listed below with this designation – (aff) – after the name. The cost to you is the same, though! Note, too, that I only affiliate with companies I’m familiar with and trust.
Press release distribution services
Free press release distribution services (scroll down for the grid with the list, but stop to read the very helpful information along the way, too)
PRWeb.com (aff) — using this link gets you a 10% discount on your first order (it’s like a coupon code for PRWeb)
Cision (formerly Bacon’s)
Media list resources
Build Book Buzz City Business Journal Directory
Alex Carroll’s radio station database (aff)
Services that connect journalists with sources – including authors
HARO (Help a Reporter Out)
Reporter Connection (aff)
ProfNet via PRLeads (aff)
Radio-TV Interview Report (aff)
Books
Build Book Buzz Publicity Forms & Templates by Sandra Beckwith
Radio Publicity Manual (aff)
Twitter Guide for Authors by Dana Lynn Smith
The Associated Press Stylebook
Publicize Your Book: An Insider’s Guide to Getting Your Book the Attention it Deserves by Jacqueline Deval
Plug Your Book by Steve Weber
Buzz Your Book by M.J. Rose and Douglas Clegg
1001 Ways to Market Your Books by John Kremer
Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets by Brian Jud
The New Rules of Marketing & PR: How to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly by David Meerman Scott
55 Ways to Promote & Sell Your Book on the Internet by Bob Baker
Building Buzz: How to Reach and Impress Your Target Audience by Marisa D’Vari
Book Marketing in the Digital Age: Online Promotion Made Easy by Yvonne Perry
Other
eBooks2go — I worked with this e-book formatting and distribution service for my e-book, Get Your Book in the News: How to Write a Press Release That Announces Your Book 
