The right way to save your book’s Amazon sales page link

Amazon sales page link

Ever wonder why some of the reviews on your book’s Amazon sales page are removed by Amazon?

It could be because of the way you saved and shared your Amazon sales page link.

There’s a right way and a wrong way to do it. When you do it the wrong way, you’re signaling to Amazon that you shared the link with lots of people.

When you do it the right way, Amazon doesn’t know that book buyers and reviewers got the link to your book’s sales page from you rather than on their own.

So how do you do it the right way?

It’s easy. Watch this short, two-and-a half-minute video to find out how.

Did I get this information directly from Amazon?


But it’s been widely promoted on the Internet by authors and others. And it makes sense, so I feel comfortable sharing it.

And really, it can’t hurt — it can only help.

Saving your Amazon sales page link with the Associates program

There’s another way to share your link, although it’s comes with restrictions. You can enroll in Amazon’s Associates (affiliate) program so you make a few extra pennies every time someone buys your book with the Associates program link you provide. If you do that, though, note that Amazon doesn’t allow you to send Associates/affiliate links in emails or include them in e-books. You can use them on your website and blog, but that’s it.

Why? Because it’s Amazon.

Learn more about the Amazon Associates program and how to use it on the Amazon website.

If you’re starting to realize that you need to learn more about how to maximize your book’s presence on Amazon so you sell more books, our video training program is for you. “How to Sell More Books on Amazon” teaches everything you need to know. Learn more about the training at this link.

Think other authors might need to learn how to share their Amazon sales page link? Please share this article with friends and colleagues who need to learn this important step.

What other Amazon tips can you offer to help save someone time or frustration? 

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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” ( and you’ll also receive the free weekly
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18 Responses to The right way to save your book’s Amazon sales page link
  1. Terri
    January 18, 2017 | 10:11 am

    I clicked the link to watch your video but only saw a static image of an ad for Sneaky Pete. Your voice comes through fine, but there’s no video to watch.

    Is it just me?

    • Sandra Beckwith
      January 18, 2017 | 6:36 pm

      Terri, there is no change on the screen until the 50-second mark. Keep watching — you’ll get to it. I had to explain the why before showing you the what.


  2. Jim Donovan
    January 18, 2017 | 1:37 pm

    Great tip. Thanks for sharing. It’s interesting that, after twenty years in this business, I still learn something new almost daily. Getting complex.

    • Sandra Beckwith
      January 18, 2017 | 6:37 pm

      Jim, that’s because things are always changing! But I kind of like always learning. I hope you do, too.


  3. Maxine Marsolini
    January 18, 2017 | 6:32 pm

    Thank you. The shortening the url before sharing Amazon links was really insightful.

    • Sandra Beckwith
      January 18, 2017 | 6:38 pm

      I’m so glad it was helpful, Maxine. Thanks for letting me know.


  4. Renee Alter
    January 18, 2017 | 7:09 pm

    I don’t remember how or where I learned this, but all you need is I take out the title part. You can also use

    • Sandra Beckwith
      January 18, 2017 | 7:25 pm

      Thanks, Renee. For clarification for readers here, for that first Amazon link you’re offering, authors need to replace the word “number” with their ASIN number, right? Easy easy easy!

      Regarding the second URL, that takes people to your Amazon author page but only if you’ve customized your page to replace the automatically generated string of characters for the link/URL with your name. That’s an extra step in the author page set up process.

      Thank you!


  5. Virginia Reeves
    January 18, 2017 | 11:19 pm

    I’d been going to the bookshelf area, calling the book up from there, and then copying that link which has a bunch of numbers in it. This way is cleaner.
    Thanks Sandra.

    • Sandra Beckwith
      January 18, 2017 | 11:22 pm

      Thanks, Virginia. I’ll bet this looks a little cleaner, right?


  6. Temple Emmet Williams
    January 21, 2017 | 3:26 pm

    Excelent pointers,

    You can shorten it even further by eliminating the book/author name preceding the “/dp”. For example. my latest book’s link is without reference to the author or the book. It works fine.

    Also, (or other link reducers) protect you even further.

    I have never had a review removed on any of my non-fiction or fiction books. And they are all legitimate editorial or reader reviews, of course.

    • Sandra Beckwith
      January 21, 2017 | 5:07 pm

      Thank you, Temple! Renee mentioned that in another comment above, too — it’s a great tip! I might need to create another video….

      As for shorteners like, if you’re using the wrong link, Amazon will still know that, even when you shorten the URL.

      Thanks so much for sharing such a helpful tip — please stop back!


  7. Flora Morris Brown
    January 22, 2017 | 8:26 pm

    Thanks for sharing this vital info Sandy. No matter how long we’ve been in the publishing business, there is a steady flow of changes to grasp. That’s why we need great sites like this to keep us up to speed.

    I was happy to discover that I have not been making the mistake of using that l-o-n-g URL with the reference info. It is not because I am so smart, however. I didn’t know about it being a tip-off to Amazon. I just despise long URLs and always see how much I can chop off without losing the path.

    • Sandra Beckwith
      January 22, 2017 | 10:11 pm

      Flora, I’m so glad that worked out for you! Phew! Don’t you love when that happens?


  8. Debra Erfert
    February 2, 2017 | 9:01 pm

    Yes, everything after the / (not including the forward slash) is all stamped time markings. This is very good for every published author to know. Good job with your video!

    • Sandra Beckwith
      February 2, 2017 | 9:16 pm

      Thanks, Debra!


  9. Elisabeth Zguta
    February 7, 2017 | 3:42 pm

    Hi Sandra, thanks for another good tip. I have always “cleaned up” my links but never realized that Amazon checked, but now I can see how it would assist the company’s attempt at link tracing. I wonder if you know of issues with other link types –
    #1 Is it okay to use the short links given out on our KDP dashboards and on Author Central?
    #2 Is it okay to use shortened links via Owly or other link shortening and/or tracking site?
    #3 Is it okay to use links with our Affiliates code added at the end (used on blog sites, but will they question any reviews?)
    Thank you!

    • Sandra Beckwith
      February 7, 2017 | 3:52 pm

      Elisabeth, here you go:
      #1 Yes, that’s what they’re there for. No problem.
      #2 Shortened links are OK unless you’re shortening the wrong link — the one demonstrated in the video. Shortened links just re-direct to whatever long link you started with, and Amazon knows that. So use the right link, then shorten it.
      #3 Affiliate/Associates links are OK. You’ve got 2 options for that. You can log in to your Associates account, then use the search bar in the Associates system to get your book’s link. Or, you can go to your book’s sales page and go up to the very top of the page, to the “Amazon Associates site stripe” and grab the link there. You have 3 options — text, image, and text + image.

      I hope that helps!


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