Category Archives: Tools

Want to sell more books? Treat authorship as a business

sell more books

When I was employed by a large corporation, I took advantage of a professional development budget that let me attend conferences and training programs. I was able to learn about everything from speechwriting to how to use new technology.

I brought that corporate approach to lifelong learning with me when I became self-employed. The world is changing quickly, so I invest in both in-person and virtual training and education so I can embrace what’s working today and ditch what worked five years ago, but isn’t relevant anymore.

I am, after all, running a business here. And if you want to sell books, you need to start running a business, too.

But this “authorship is a business” concept only applies if you want people to discover, read, and recommend your books. You might be someone who writes books as a hobby and isn’t interested in readers and sales.

Naming and claiming your author website

author website

You need an author website. (No, you can’t use a Facebook Page in place of an author website.)

So the question isn’t the one I hear from so many authors — “Should I create a website?”

The question is: What should I use for my author website name and address (URL or domain name)?

Options include your:

  • Author name
  • Book title
  • Book topic
  • Company name
  • Memorable phrase related to your book

For some, the answer is obvious. For others, it isn’t.

And the whole situation can be somewhat confusing, especially if you introduce landing pages into the conversation. (Landing pages are single page sites designed to get people to take a specific action, such as provide an email address to receive a free digital download, enter a contest, purchase a product, register for an event, subscribe to a newsletter, and so on. There are no toolbars or menus because of all the content is contained on that single page.)

How to save a Facebook link to read later

save a Facebook link

How many times have you noticed interesting articles you’d like to read as you’ve scrolled down through your Facebook newsfeed and thought, “I’d love to read that but I don’t have time right now”?

Did you know that a little-known feature lets you save those links to read later?

It’s my new favorite time management tool.

Before, I’d either try to remember what I’d seen later when I had more time to read (didn’t work) or take a quick screenshot on my phone (only worked if I was looking at Facebook on my phone). Now, with a couple of clicks, I can save everything that interests me and read it later when I have the time (or I’m procrastinating).

I created a short video that shows you how to do it.

Opportunistic book publicity: Leverage what’s in the news

The House

This Friday, June 30, the new comedy “The House” hits theaters in the U.S.

Starring Will Ferrell and Amy Poehler, the movie’s about what happens when parents who have blown their daughter’s college fund start an illegal casino in their basement to generate enough money to cover her higher education expenses. (Hilarity ensues!)

If you’ve written a book on how to pay for college, you should be capitalizing on the buzz around this movie starring two bankable comedians. (More on that in a moment.)

In general, you always want to look for ways to link your book to current events, whether it’s breaking news, celebrity gossip, or, as in this case, a movie that’s getting a lot of attention. It’s about being opportunistic — the opportunity presents itself and you grab it to get book publicity.

Are you guilty of these author press kit blunders?

author press kit

What’s in your online author press kit and how is it presented?

If you’re looking for book publicity — free media exposure — you have to:

  • Have an author press kit on your website
  • Include the right elements with the right information
  • Present it in a format that’s easy for all journalists to use

Are you making any of these common author press kit mistakes that are interfering with your ability to effectively promote your book? Don’t worry if you are — all of these can be fixed easily:

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