A book announcement press release is a specific type of press release.
Your book’s press release, as authors often refer to it, summarizes your book, helps people understand how it will help or entertain them, and tells them a little about the author and why she’s the best person to write it.
There are other types of press releases that are useful for book promotion, including the tip sheet, but this article is about the book announcement press release. When I mentioned it in last week’s blog post about the “5 essential tools for a first-time author,” one reader asked, “To whom am I supposed to send it and what else am I supposed to do with it?”
What a great question.