Category Archives: Tools

9 things you can do with your book’s press release

book's press release

A book announcement press release is a specific type of press release.

Your book’s press release, as authors often refer to it, summarizes your book, helps people understand how it will help or entertain them, and tells them a little about the author and why she’s the best person to write it.

There are other types of press releases that are useful for book promotion, including the tip sheet, but this article is about the book announcement press release. When I mentioned it in last week’s blog post about the “5 essential tools for a first-time author,” one reader asked, “To whom am I supposed to send it and what else am I supposed to do with it?”

What a great question.

5 essential book promotion tools for a first-time author

book promotion tools

Why did you write your book?

Was it so you could say you did it — something to cross off your bucket list? For many that’s enough. After all, it is a huge accomplishment. Nothing wrong with that.

Or, did you write it so that others would read it? If that’s the case, you have to make sure they know about it.

Many of you know this and are smart enough to lay the groundwork long before the book is available. Some of you, though, are surprised to discover that writing the book isn’t enough. You thought that once it was published, people would find your book and love it.

You probably know by now that it doesn’t work that way.

Knowledge is power with book marketing

book marketing

In an online book marketing group discussion recently, I was crushed – absolutely crushed – to learn how an author in the group responded to a marketing company solicitation.

She posted that she was “flattered” to have been selected for a promotion that would cost her $1,500. The promoter had convinced her that being selected for the “opportunity” was a privilege she had earned. She believed him, too naive to know how it really works.

How does it work?

Guest post: 10 rock-solid reasons why authors should build an email list

email listI have followed Joan Stewart for years and while we’ve spoken by phone, we didn’t meet in person until last spring when we both presented at a conference in Denver. We vowed to collaborate more going forward; this guest post is just the start of that. Joan, who is known as “The Publicity Hound,” works with authors, speakers and experts just like you who want to use free publicity to establish their credibility, enhance their reputation, and sell more books, products, and services. Learn more on her website and follow her her on Twitter at @PublicityHound.

10 rock-solid reasons why authors should build an email list

By Joan Stewart, The Publicity Hound

Two weeks before launching her book, the frantic author calls, begging me to help her identify every possible reader who might be interested in her book, and brainstorm ways to reach them.

One of my first questions always is, “Do you have an email list?”

Guest post: BookBub ads: One author shares her experience

Susan DaffronWhen I first connected with Susan Daffron several years ago, she was an award-winning author of nonfiction books, including several about pets and animal rescue. In the years since, she has successfully transitioned to writing fiction —  Susan is now the author of the Alpine Grove Romantic Comedies series that features residents of the small town of Alpine Grove and their various quirky dogs and cats. Learn more about Susan on her website.

BookBub ads: One author shares her experience

By Susan Daffron

If you’ve been writing books for any length of time, you’ve probably heard of BookBub. When it comes to e-book advertising, The Bub is arguably the most well-known option.

The bad news for authors is that a BookBub ad is going to cost you. On countless forums, you see writers whining that ad rates are expensive. If your book falls into one of the larger categories like crime fiction or contemporary romance, for example, you’re looking at many hundreds of dollars. The largest lists have more than 3 million subscribers, but spending more than $900 on a single ad gives many struggling authors considerable pause.

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