Why did you write your book?
Was it so you could say you did it — something to cross off your bucket list? For many that’s enough. After all, it is a huge accomplishment. Nothing wrong with that.
Or, did you write it so that others would read it? If that’s the case, you have to make sure they know about it.
Many of you know this and are smart enough to lay the groundwork long before the book is available. Some of you, though, are surprised to discover that writing the book isn’t enough. You thought that once it was published, people would find your book and love it.
You probably know by now that it doesn’t work that way.