Category Archives: Tools

Cool Reviewer Grabber Tool finds book reviewers

reviewer grabber tool

“How do I find reviewers for my book?”

I get this question from authors all the time. And it’s a good one.

I often suggest that they follow this three-step process:

Facebook profile, Page, or group? An author’s primer

Facebook profile, Page, or group

Of all the social networks you can use to help promote your book, Facebook might have the most potential for a few reasons.

First, it gives you several ways to interact with your target audience. Second, it reaches a wider range of people than other social networks, and those users spend a lot of time on the site. Third, it offers affordable advertising options that, when implemented properly, can be effective.

For that reason, it’s important to understand the three primary ways you and your book can have a presence on that social network:

  1. Profile
  2. Page
  3. Group

Do you have a Facebook profile, Page, or group — or any combination of the three? I’ve noticed many authors using the three interchangeably, as if they’re all the same.

They aren’t.

How to publish a book on Amazon

publish a book

“Can anyone tell me how to publish my book on Amazon?”

It’s a question I see in online groups over and over and over.

They’re asking about converting their manuscript to an ebook that can be read on a Kindle, not referring to Amazon’s print-on-demand service, CreateSpace.

Uploading to Amazon through Kindle Direct Publishing — KDP — can be a daunting process, even if you’re tech savvy. What if you make a mistake? And if you do, can do you fix it?

Guest post: Why you need both CreateSpace and IngramSpark

em>Amy Collins, New Shelves BooksBecause Amy Collins and I live just a few miles apart, we’re able to meet regularly for tea and shop talk. Today’s guest post came from a conversation last week over a cup of Earl Grey and a vanilla chai latte. Amy is the former director of sales at Adams Media and special sales director for its parent company, F+W Media. In 2006, she started the successful book sales and marketing company, New Shelves Books. Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, and Wal-Mart and become a trusted partner and recommended sales consultant for some of the largest book and library retailers and wholesalers in the industry. In the past 20 years, Amy has sold more than three million books into the bookstore, library, and chain store markets for small and mid-sized publishers.

Why you need both CreateSpace and IngramSpark

By Amy Collins

I have been asked one question more than any other: “Do I need IngramSpark if I have CreateSpace?”

I know it’s tempting to avoid the extra expense and hassle of taking on a second print on demand (POD) provider, but I want to take a moment and share some of the experiences we’ve had at New Shelves Books with our POD work.  I hope these statements help you determine if you need one or both.

So . . . do you need both?

9 things you can do with your book’s press release

book's press release

A book announcement press release is a specific type of press release.

Your book’s press release, as authors often refer to it, summarizes your book, helps people understand how it will help or entertain them, and tells them a little about the author and why she’s the best person to write it.

There are other types of press releases that are useful for book promotion, including the tip sheet, but this article is about the book announcement press release. When I mentioned it in last week’s blog post about the “5 essential tools for a first-time author,” one reader asked, “To whom am I supposed to send it and what else am I supposed to do with it?”

What a great question.

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