Category Archives: Tactics

Are you on Instagram? Let’s collaborate there!

Are you on Instagram?

If you are, I’d like to use my Instagram business account to give your book some attention.

I’m about to make a few changes to that account that were inspired by Hilary Rushford’s “Free Instagram Class” on how small businesses can use that social network more effectively. I tuned in to last week’s webinar specifically because I wanted to start doing more with my Instagram business account and was looking for inspiration.

I got it.

3 author mistakes that will hold you back in 2018

3 author mistakes that will hold you back in 2018

Writing, publishing, and marketing a book require a great deal of time and knowledge.

Most authors feel a great sense of accomplishment when they hit “publish” on Amazon and make that labor of love available for purchase.

The smile that comes with that achievement quickly fades, though, when you discover that nobody is buying your book.

Once you take friends and family out of the mix, you’ve got no movement — no sales.

It’s discouraging. And it’s frustrating.

But it’s also typical, so know that you are not alone.

And know that you can turn that around if you work to avoid these three author mistakes.

Book marketing goals: Plan for success in 2018

plan for success

How do you define success for your book?

Do you look at success in terms of the number of books sold? Or is it seeing your title hit the top of your category on Amazon? Maybe it’s seeing your book in a store or library. For some, it’s the “thank you” emails they receive from grateful readers.

It doesn’t really matter how you define success. What counts is that you do define it. Because if you don’t have a goal for your book marketing efforts, you won’t know if you’re successful or not.

And I want you to be successful.

Goodreads e-book giveaway program now open to self-published authors

Goodreads e-book Giveaway

While visiting with one of my favorite millennials recently, we discovered that we both listen to a lot of audiobooks.

“My absolute favorite this year was A Man Called Ove,” she declared.

“Me, too!” I replied with surprise.

We started to compare notes on other books when she said, “Are you on Goodreads? I’m going to connect with you there!”

It was yet another reminder of how book lovers use the world’s largest site for readers and book recommendations. Studying reader behavior there as a reader yourself can give you insights into how people discover and recommend books like yours.

Get book publicity with HARO

HARO

Want free book publicity? Subscribe to Help a Reporter Out — HARO.

HARO is a free daily email service that connects journalists with sources. The 800,000-plus people who use it receive three e-mails a day loaded with queries from journalists who describe what they’re looking for in a source and why.

If you make the effort to scan those emails for opportunities to contribute your expertise or experience, you and your book could be mentioned in the news or on a blog.

The trick to getting an interview and subsequent exposure — all of which you don’t pay for — is responding to the right queries appropriately. More on that later, though. It helps to first understand more about HARO and how the system works.

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