Rob Eagar is one of the most accomplished book marketing experts in America. He’s coached more than 800 authors, consulted with top publishing houses, and helped both fiction and nonfiction books hit The New York Times bestseller list. Get three free e-books from Rob to help jumpstart your book sales at http://www.RobEagar.com.
10 Amazon changes authors need to know about
By Rob Eagar
Amazon is a company that never sits still. It is constantly experimenting, pioneering, and creating new features for customers to enjoy. Its innovation also applies to authors.
Amazon recently launched numerous updates that benefit authors in the following three areas:
1. Amazon Advertising
2. Author Central account
3. KDP Self-publishing system
Here’s a rundown of the 10 most important updates you need to know.
New features for Amazon Ads
1. The release of Sponsored Brand Ads
Have you seen the special advertising box that appears at the very top of Amazon search results? It’s called a Sponsored Brand Ad, and it represents some of the most coveted and powerful space on their website.
For years, this exclusive ad space was reserved for publishing houses and authors with a vendor account. But, Amazon recently made Sponsored Brand Ads available to authors who self-publish with KDP (Kindle Direct Publishing). This ad feature levels the playing field between self-publishing and traditional publishing.
There is a caveat, though. You must have at least three books published and be willing to pay top dollar for this ad space. But, any author with a reasonable ad budget can promote their books alongside the top publishing houses, including HarperCollins and Penguin Random House.
2. Negative Product keywords
Amazon added another great feature within its advertising system called “Negative Product Targeting.” This option was sorely needed, because Amazon’s “automatic” targeting function sometimes wastes money by showing ads on irrelevant book detail pages.
Fortunately, the addition of Negative Product Targeting gives greater control to limit losses from Amazon’s automatic targeting algorithms. This feature helps improve profitability for author ad campaigns. Nice work, Amazon!
3. Buy international ads in 8 countries
Can you say “Buy my book” in French or Spanish? Amazon makes it possible by offering new ad capabilities on its international websites, including the UK, Germany, France, Italy, Spain, Canada, and Australia. More countries will be added soon.
It’s never been easier for authors and publishers to reach readers around the globe. In addition, there’s less competition for ad space on Amazon’s international sites. Those who act quickly can sell more books at a lower advertising cost.
4. KENP reads and royalties results from ads
If you self-published a book using Amazon’s KDP service and enrolled your e-book into KDP Select, now Amazon shows how your ads drive KENP (Kindle edition normalized pages) reads and royalties.
If you’re unfamiliar with KDP Select, it’s the option to sell an e-book exclusively on Amazon in exchange for extra income based on the “page reads.” Amazon currently pays around $.0045 per page. So, an e-book that’s equivalent to a 300-page paperback would yield $1.35 of royalties.
Until now, Amazon’s system didn’t measure the performance of Amazon ads on e-book page reads and royalties. But, the company figured out how to make it happen, which is an impressive feature for KDP Select authors to enjoy.
New features for Author Central
1. Author Central gets a makeover
Every author should create a free Author Central account, regardless if you’re self-published or traditionally published. But, Author Central looked woefully outdated until Amazon released a beautiful redesign last month.
Now, Author Central offers an intuitive interface and easier navigation to find your books, update your author profile, and review helpful reports. If you haven’t visited Author Central, see the new look at: https://authorcentral.amazon.com/
Now, Author Central offers an intuitive interface and easier navigation to find your books, update your author profile, and review helpful reports.Click to tweet2. Easily update multiple formats
The old Author Central version had a major flaw. You couldn’t easily locate every format of your book to update the product descriptions. Amazon addressed this problem by making each book format visually stand out when a title is selected in your account, including Kindle and paperback versions. It’s a much-needed improvement. Nice work, Lord Bezos!
3. Create international author pages
Earlier, I mentioned that Amazon offers multinational advertising in numerous countries. Author Central matched this global update by enabling authors to create “Author Pages” in the US, UK, Germany, France, Japan, and Brazil. Authors can also add bios using multiple foreign languages. Below is my Amazon Author Page in France:
It’s a big world out there. If you’re only focused on selling books in America, Amazon wants to help you think internationally.
Updates to KDP Self-Publishing Service
1. New version of KDP Reports
If you’ve self-published a book using Amazon KDP, you’ll love the new beta reporting features. It’s easier than ever to gauge real-time book sales, compare title performance, and estimate monthly royalties. KENP page reads are also included along with an updated payment history section.
To access the beta reports version, click on the “Reports” tab within your KDP account. Then, look for the link that says, “Try the new KDP Reports beta.”
2. Nominate your e-book for a Kindle Deal
KDP added a new section labelled “Marketing” that acts as one-stop-shop for all of the book promotion tools. There are quick links to KDP Select, Amazon Advertising, Author Central, and Price Promotions.
But, KDP also added a new marketing tool in beta version called “Kindle Deal Nomination.” Kindle Deals are limited-time discounts on e-books typically priced at $.99 – $2.99. If Amazon accepts your nomination, your e-book could be featured on its website for a day and even possibly multiple weeks.
You can nominate up to two eligible e-books at a time. If a book nomination isn’t accepted, you can automatically renew it every 90 days. This is a great opportunity to gain prime promotional access to thousands of Amazon shoppers.
3. Create and manage a book series
Writing books in a series is the smartest way to build your author career. But, arranging a series within KDP used to require reaching out to Amazon’s customer service team. Now, you can create and manage a series on your own directly within KDP. This is a great time-saving feature that makes it easier to cross-promote related books to avid readers. Once again, Amazon did authors a huge favor. Bravo!
In my 14 years as a book marketing consultant, I’ve never seen Amazon release so many updates in such a short period. These 10 upgrades are good news for authors, because they provide more control over your success.
Learn more about Amazon
Note from Sandra:
Friends, if you still haven’t made Amazon your top priority for selling books, now is the time to get on board.
Register for a FREE WEBINAR on Thursday, July 15th, at 2:00 pm Eastern, where Rob and I will discuss these Amazon updates and answer your questions. Click the link below to reserve your spot:
Amazon is leading the way with new innovation. Rob and I are here to help you stay on top of all the changes.
Together, let’s make 2021 the best year ever for you and your books!
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