Category Archives: Book Publicity

Pitch your book to holiday gift guides

holiday gift guides

Would your book make a good holiday gift? Now’s the time to start thinking about how you’ll pitch it to annual holiday gift guides that run in newspapers and on websites and blogs.

These holiday gift guides are often built around a theme – gifts under $20 or $50, or for the person who has everything, runners, romance readers, knitters, and so on.

This type of article is often referred to as a “round-up.” A “roundup” usually gathers up the best, worst, most, least, newest, top, funniest, etc. products related to a specific category or theme.

Remember that roundups can be broader than books. In fact, if you come up with a “gifts for” or “best gifts of” topic that includes a wide range of product types, you might be more successful than if you focused only on books.

Here are the steps to follow to pitch the press on a holiday gift guide that includes your book.

How to get trade journal book publicity

trade journal book publicity

In an earlier post, “Trade journals: The book publicist’s secret weapon,” I wrote about trade journals and how they might fit into your book marketing plan. Today’s post expands on that by detailing the steps to follow to get trade journal book publicity.

A quick reminder about publicity: Publicity isn’t advertising. You can’t buy it; you can’t control it. Publicity is what you get when you’re interviewed for an article or on a talk show, or your book is mentioned in a short news item. “Trade journals: The book publicist’s secret weapon” lists the typical book publicity opportunities in trade magazines.

So how do you secure this exposure that means so much more to your book than paid advertising? Here are the six steps to follow.

National Publicity Summit testimonials

National Publicity Summit

Steve Harrison’s National Publicity Summit is a four-day gathering of more than 100 journalists and producers and just 100 of the people who want to get their attention — authors, entrepreneurs, speakers, consultants, and others.

The program uses panel presentations and one-on-one meetings to connect those seeking media attention with the journalists who can provide it.

In addition — and just as importantly — the Summit teaches attendees how to make the most of those interactions with reporters, producers, editors, and others. Registrants get personalized help identifying possible article and segment ideas, defining and refining their key messages, and making their pitches to the press.

Trade journals: The book publicist’s secret weapon

trade journals

I’m going to let you in on one of the best kept secrets in book marketing: trade journals.

Successful authors and their publicists go after trade journal publicity because it sells books and generates paying speaking opportunities.

Savvy nonfiction authors and novelists alike add this tool to their book marketing toolkits because they know that a news item, review, or article in a trade journal sells books.

How one author got ripped off and how you can avoid it

author rip off

“Renegade writer” Linda Formichelli is a book business veteran.

She has written or co-authored more than a dozen traditionally or self-published books. She knows how the business works and what it takes to get her books into the hands of the people she writes them for.

But like so many of you, Linda really and truly just wants to write.

So she decided to outsource much of the marketing for her newest book, How to Do It All: The Revolutionary Plan to Create a Full, Meaningful Life – While Only Occasionally Wanting to Poke Your Eyes Out With a SharpieShe selected the firm she hired because she felt it would be able to introduce her book to readers outside her existing network.

It didn’t work out too well, as she details in this recent blog post. In fact, hers is a tale of how one author got ripped off.

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