Guest blogging is a smart book marketing strategy because it puts your ideas (and writing skill) in front of people you might not otherwise reach while it generates links to your site that are important to your site’s SEO (search engine optimization). It’s also an excellent way to connect with key influencers — the blog owners — and people in your book’s target audience.
You want the guest blogging experience to build bridges to the host, the blog’s readers, and other bloggers reaching your audience. The best way to do that is to be a great guest blogger.
When you want to be a stand-out guest in real-world social experiences, you go beyond what’s expected. To be a great guest blogger, make working with you an easy, pleasant, and rewarding experience for your host.
Tips that will help you stand out
Here are five tips that will help differentiate you from other guest bloggers:
- Ask the blogger for guidelines — then follow them. Some have them, some don’t. Some who do forget to share them when issuing an invitation to write a guest post. But ask, because if you don’t know what they’re expecting, it’s harder to meet — or exceed — expectations. Review them one last time before submitting the column to make sure you’ve incorporated everything.
- Study the blog’s content and format. How is the information presented? Does the blogger use long or short paragraphs? What about subheads and bullets? Make your post easier to work with by incorporating the blog’s structural elements.
- Name the blog post file for the blogger, not you. Put yourself in the blogger’s shoes — what do you need when working with material from someone else? As someone who accepts guest posts here and is the co-editor of an association blog, I always appreciate it when the file arrives with the blogger’s name and the topic. “Beckwith, book promo on shoestring” is more helpful to me than the generic, “guest blog post.”
- Provide a head shot labeled with your name. Getting a head shot named “Library shot” doesn’t help me find that photo of you taken in a library after I saved your head shot to my system, but “Meghan McAllister” does.
- Write a great post. Don’t make the mistake of thinking that since you’re not getting paid for it, you don’t have to do your best job. You’re not going to make a good impression with sloppy, rambling writing. Take every guest gig as seriously as you take any other writing assignment. You’re giving readers a sample of what you’re capable of — shouldn’t it be your best work?
To be the guest blogger who builds bridges, make connections, and expands your fan base, do your best job with every guest post.
What’s your advice for being a great guest blogger?
Like what you’re reading? Get it delivered to your inbox every week by subscribing to the free Build Book Buzz newsletter. You’ll also get my free “Top 5 Free Book Promotion Resources” cheat sheet immediately!