Novelists, here's a fiction guest blogging tip that will significantly expand the audience and reach for your novel.
Guest blogging is one of my favorite book promotion tactics for all authors because it’s targeted. The more targeted your efforts, the more likely you are to reach the people who will love your book.
Problem is, many novelists don’t write guest posts. And those who do usually contribute to their friends’ blogs or write for genre blogs.
And that’s all good.
But you know what’s even better?
Adding topic specific blogs to your list of potential sites for fiction guest blogging.
Look for the nonfiction nuggets
Novels are often built with or around a wide range of nonfiction subjects and themes. These are what I call the “nonfiction nuggets” in your book. They’re a tool you can use to expand your reach both with the press and topic bloggers.
You can usually find your book’s nonfiction nuggets in its:
- Real-life settings
- Medical conditions
Once you identify your nonfiction elements (see the exercise below), you can match them to blogs on those subjects.
What does this look like in practice?
Here are a couple of real-life examples of how you can apply this approach.
I just finished reading Liz Alterman’s “The Perfect Neighborhood.” It has a key storyline revolving around a kindergartner walking home from school alone. The author could write a parenting blog post about what she uncovered during her research about how parents handle the walking-home-from-school situation.
She could also blog for a parenting site about how her experiences with cliquey school mothers informed her character development (because they probably did).
For the Cumberland Creek series, she can guest blog for blogs dedicated to scrapbooking because, of course, scrapbookers who read cozy mysteries are the people who are most likely to love her books. That logic applies to the Cora Crafts books, too.
There are so many possibilities for every book.
Complete this fiction guest blogging exercise
How do you apply this to your fiction? Try this exercise:
- Skim through your novel to find “nonfiction nuggets.”
- List them. I’m sure you can find at least three (and probably many more).
- Search for and list blogs on that topic by Googling the topic and the word “blogs.”
- If you’re not familiar with “pitching” bloggers, follow the instructions for doing so in my free report, “Virtual Book Tour Basics: How to Connect with Your Audience and Sell More Books Without Leaving Home.”
Then the fun begins: writing your guest post.
Download my free Guest Blogging Cheat Sheet now
As a writer, you know that guest blogging involves more than just determining what you’ll blog about and who will be interested in that. You know that you have to deliver a guest post that your host will be proud to publish.
Start by reading the tips in my free “Guest Blogging Cheat Sheet.” It details nine best practices that will keep you from making mistakes that undermine your guest blogging success.
This cheat sheet, which you can download as a PDF file immediately, will help you deliver the guest post your host expects. It’s your shortcut to looking — and acting! — like a guest blogging pro.
The simple and easy process of identifying your book’s nonfiction topics and matching them to topic bloggers could vastly expand your reach to readers interested in something that plays a role in your story…and help you sell more books.
What are the nonfiction nuggets in your novel? Share one here in a comment!
(Editor’s note: This article was first published in February 2017. It has been updated and expanded.)
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