Does your book deserve more attention than it’s getting?
Do you want to generate more buzz to sell more books?
If your answer is “Yes,” then I’m going to show you how to get the outstanding publicity your book deserves – and I’ll do this for FREE. I’ll even give you a FREE copy of my special report, Beyond the Press Release: 10 Exciting Book Buzz Ideas That Will Take You to the Top, too!
and get the free special report!
- Have you got a book coming out that needs some buzz?
- Has your publisher’s publicist moved on to other projects, leaving you without ongoing support?
- Do you have a book in stores that you know deserves more media attention than it’s getting?
- Do you need to get the word out about a book you’ve self-published?
- Do you need to pump up the promotion section of your book proposal?
- Do you have limited resources for book promotion?
Do any of these situations describe yours?
Then you’re in the right place for help. And because you’ve found this valuable resource, you probably already know one of the dirty little secrets of book publishing: You are responsible for marketing your book.
You used to think the publisher would get the word out about your book, right? That’s not your job – your job is to write the book. The publisher is supposed to take care of everything else, right?
The truth is, even when your publisher assigns a staff publicist to your title, you have that person’s (limited) attention for only a short period of time. That in-house publicist is very busy promoting not just your new book, but the new books of a lot of other authors, too. And once your book isn’t “new” anymore, you get no attention or support. Period.
Really. It’s all up to you.
And I can help.
My name is Sandra Beckwith and I learned all about this the hard way. My publisher didn’t have the staff to take advantage of the publicity potential of my first book, WHY CAN’T A MAN BE MORE LIKE A WOMAN?, so I launched my own on-going campaign and eventually sold out the book.
I appeared on several national TV talk shows – I even gave holiday shopping advice to actor George Segal and supervised a Stupid Men Tricks race on “Crook & Chase” on The Nashville Network. I was interviewed by more than 100 radio stations, newspapers and magazines and generated several paid media spokesperson assignments that got my book priceless exposure on the CBS Early Show, in The New York Times, and other key media outlets coast-to-coast.
It wasn’t any different with my two subsequent books. Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, was published in 2003, but I generated a regular stream of media interviews for years. It’s been featured in many magazines ranging from Entrepreneur to Sam’s Club Source to Financial Planning Association Solutions, all of which helped it sell out of three press runs. I enjoyed similar success with the target audience for my third book, Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions. I even appeared on MSNBC-TV’s “Your Business” show to share tips from the book. And I continue to promote it to the press today.
There’s no way I could afford to buy that kind of exposure as advertising – which is why this FREE publicity is so valuable to authors like us.
I used to be a publicist – I’ve won several national and regional publicity awards – and that sure helps. I know what tactics, tools, and resources give me the biggest bang for my buck. But I can’t keep a secret…which is why I want to share what I know with you. I truly want you to enjoy serious, exciting results without racking up a high bill with a pricey public relations firm.
That’s why I’m offering you a free bi-weekly e-newsletter called Build Book Buzz.
This free newsletter gives you:
- Concrete (and easy to execute!) book promotion tips you can use today for immediate success
- Opportunities to pick the brains of successful book publicists and authors through Q&A exchanges
- “Here’s how I did it” case studies from authors who have enjoyed exciting success
- Ideas, ideas, ideas that will get you excited about generating buzz for your books
and get the free special report!
Sign up today! Start getting and using ideas that will build buzz for your books!
I’m looking forward to helping you learn and grow.
Sandra Beckwith, national award-winning publicist, author of two publicity books, and “Book Publicity 101: How to Build Book Buzz” online course instructor