Would you tuck a promotional postcard about your book inside a birthday greeting card mailed to a friend?
Then why would somebody write “Happy birthday!” on my Facebook timeline and include a link to his book’s Amazon purchase page? (Forget that it wasn’t my birthday — that just confuses things further.)
When you gather with a few friends to chat over coffee, do you hand them a bookmark for your book each time you speak or comment?
Then why would an author include a link to her (unrelated to the topic) book’s Amazon purchase page every time she comments on my personal Facebook page status updates?
I don’t understand it. If we don’t do these sorts of things in face-to-face or “real world” social exchanges, why do we think they’re acceptable in social networking interactions?
They’re not. And here’s my advice for those doing this: Stop.
If you know something about me that makes you think I’d like to read your book, please tell me that in a private message via Facebook inbox or e-mail. That way I’ll feel like you’re really talking to me, not trying to use my timeline to get your book title in front of my Facebook connections.
If you’re doing this with others, you’re going to find your friend count dwindling. And that makes me sad for you, because I don’t think that’s what you want.
So, tell me . . . am I too sensitive about this? Is it OK for authors to promote their books this way on anyone’s personal timeline? What do you think?
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