Our guest blogger today is Federica Auletta, a communications assistant at Market Inspector, a business-to-business digital marketplace for businesses and institutions in Europe. The company makes it possible for businesses to compare quotes and offers from different suppliers. The article and helpful infographic that follows provide useful information for author bloggers with a wide range of experience.
70 quick tips that will boost your author blog
By Federica Auletta
Any author can blog, but only a lucky few are successful at it. As a matter of fact, there are hundreds of millions of blogs available on the web, but the majority of internauts know only about a handful.
With that in mind, you might wonder how some bloggers drive tons of traffic to the blog on their website. Market Inspector has created an infographic (below) with 70 proven tips to help authors like you start or promote a successful blog on your site.
What to work on?
1. Search engine optimization – SEO
There are likely several key factors that influence a website’s search result rankings. No one is fully aware of how browsers classify pages, since these algorithms are kept a secret.
What is certain, though, is that some criteria have been identified: blog updates, the use of links, content relevancy, spam level, and domain authority are just some of the specifics that help optimize a page.
Even behind a monitor, a personal approach always matters. The first rule for effective blogging is commitment. Perseverance and expertise are keywords when it comes to starting or managing a blog.
It’s important that the blog page is updated with unique content at least once a week. You want readers to anticipate your posts, so the only way to gain more traffic, better visibility, and returning visitors is to be a consistent blogger.
Certainly, what mostly affects the performance of a page is that the content is not only engaging for your readers, but also for search browsers. This being said, the content provided has to be high-quality, unique, and innovative.
This is particularly true for authors, who should be using a blog to showcase their writing ability.
In addition, text length and keyword density make content relevant. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. The keyword should also be included in the title and headings to make it even more significant.
Identifying an audience for your blog or article must be a priority even before you start writing. Therefore, start by collecting information about the questions people are asking and what answers they are looking for from someone like you.
To retain readers’ attention, it is essential to think like them and to catch their interest. This can be done by providing richer content than your competitors and by meeting the target audience’s needs.
Content is king, but how it looks counts as well. Both the layout of the blog and the posts themselves affect the final outcome. A clear layout, an easy-to-read font, and an appropriate balance of images is always important.
Concerning the text, the use of boldfacing, lists, numbers, and spacing always helps give the eyes a break from condensed paragraphs. A good layout is not only visually pleasant, but is also more appealing to read since it targets the right side of our brain – the creative side.
Spreading the message is the last phase of the author blog-building process. At this point, it’s important to be current by creating a page for your blog on every social media site. Social media platforms are certainly related to online marketing, and therefore are important even for blogs.
Share groundbreaking articles. This will help your post spread more quickly, which, in turn, will help you develop a larger network of readers.
The comprehensive infographic below offers 70 helpful tips for making certain that your author blog takes off, whether you’re just starting out or have been blogging for some time. Set a schedule to implement them over time, starting with the easier ones first, and watch your blog soar!
Which tip from this list will you act on first? Share it in a comment below.