Search Results for: publicity

Opportunistic book publicity: Leverage what’s in the news

The House

This Friday, June 30, the new comedy “The House” hits theaters in the U.S.

Starring Will Ferrell and Amy Poehler, the movie’s about what happens when parents who have blown their daughter’s college fund start an illegal casino in their basement to generate enough money to cover her higher education expenses. (Hilarity ensues!)

If you’ve written a book on how to pay for college, you should be capitalizing on the buzz around this movie starring two bankable comedians. (More on that in a moment.)

In general, you always want to look for ways to link your book to current events, whether it’s breaking news, celebrity gossip, or, as in this case, a movie that’s getting a lot of attention. It’s about being opportunistic — the opportunity presents itself and you grab it to get book publicity.

How to get trade journal book publicity

trade journal book publicity

In an earlier post, “Trade journals: The book publicist’s secret weapon,” I wrote about trade journals and how they might fit into your book marketing plan. Today’s post expands on that by detailing the steps to follow to get trade journal book publicity.

A quick reminder about publicity: Publicity isn’t advertising. You can’t buy it; you can’t control it. Publicity is what you get when you’re interviewed for an article or on a talk show, or your book is mentioned in a short news item. “Trade journals: The book publicist’s secret weapon” lists the typical book publicity opportunities in trade magazines.

So how do you secure this exposure that means so much more to your book than paid advertising? Here are the six steps to follow.

National Publicity Summit testimonials

National Publicity Summit

Steve Harrison’s National Publicity Summit is a four-day gathering of more than 100 journalists and producers and just 100 of the people who want to get their attention — authors, entrepreneurs, speakers, consultants, and others.

The program uses panel presentations and one-on-one meetings to connect those seeking media attention with the journalists who can provide it.

In addition — and just as importantly — the Summit teaches attendees how to make the most of those interactions with reporters, producers, editors, and others. Registrants get personalized help identifying possible article and segment ideas, defining and refining their key messages, and making their pitches to the press.

Book contest generates publicity


High Five Jump

Don’t you love it when you receive outside validation on the advice you offer people?

That’s what happened to me when I read my daily newspaper on Sunday morning.

One of my buzz-building tips for authors has been to host a contest to name a character in your next book, as recommended in a post on this site, “How to host a book contest” (see second bullet point), and in my e-course materials.

4 quick tips about book publicity

newspaper standAuthors often overlook the important book publicity element of marketing, mostly because they don’t realize it’s an option, don’t know what it is, or want it but don’t know how to get it.

Here are four quick tips that will help demystify the process and get you moving on a publicity plan that will introduce even more readers to your book.

1. Book publicity is that free media exposure that results when your book title appears in a newspaper, magazine, or blog article or in a radio or TV interview.

Studies show that publicity is 10 times more effective than advertising (which is when you pay for, place, and control the message along with when and where it appears). That’s because of the implied editorial endorsement. The thinking is: If a journalist thought enough of you or your book to interview you or reference the book, you must be an expert or your book must be a great resource.

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