The ultimate roundup: 15 most popular book marketing articles of 2024

What can you learn from the most popular book marketing articles of 2024 on this site? Click each article title to read it and find out. 😊

At the end of the year, I use Google Analytics to see which of my blog posts are the year’s most popular book marketing articles on this site. I turn the results into a roundup article I share here with links to each post.

In the past, I’ve shared only the 10 articles that were new that year, even though the actual 10 most trafficked articles included blog posts written in previous years.

This year, I’m shaking things up just a wee bit in two ways.

First, I’m linking to the top 15 articles.

And…I’m not limiting the list to articles that are new this year. Zeroing in on those that attracted the most readers feels more authentic while it highlights how some topics and content are evergreen.

Your most popular book marketing articles in 2024

Here are your most popular book marketing articles this year, starting with the post that attracted the most visitors.

Click on each blog post title to go to the article to discover why it’s popular.

No. 1: Comprehensive 2024 literary calendar showcases 163 opportunities for supporting reading and writing

Google “2024 literary calendar” and this will be at the top of your search results. The annual calendar I spend hours creating is a perennial favorite. Be sure to download the new 2025 literary calendar here, too.

No. 2: How to use e-mail to transfer a book to your Kindle

I updated this article first published almost a decade ago because I was certain the process and technology had changed during that time. It had, but only slightly. Still, when walking people through a process step by step, those steps need to be accurate. Share this link when you email your book to someone who has agreed to review it.

No. 3: How to email a press release to journalists: The biggest mistake to avoid

I’m in several media databases, so I receive a lot of press releases from publicists. Most have it figured out, but a surprising number don’t. This article includes a video demonstration of how to do it.

No. 4: 6 free literary agent databases for fiction and nonfiction

Ideally, a friend or colleague who’s represented by a literary agent will introduce you to theirs. When that’s not an option, there are a number of other ways to find the right agent for your book, including using one of these searchable databases.

No. 5: How to give readers a direct Amazon review link

Make it as easy as possible for readers to review your book by giving them a direct link to the review section on your book’s Amazon page. Watch the demonstration video to learn how to do it.

No. 6: Use 2023 literary calendar with 152 bookish occasions to celebrate and support books

I’m not even going to try to understand why the 2023 calendar was so popular in 2024, but it does show that authors and others are interested in celebrating all things books and reading.

No. 7: How to get a book sponsor

As this guest post explains, sponsors come in many different forms. The article includes a graphic featuring the writer’s seven-step model for getting a sponsor.

No. 8: Who reads books, what do they read, and why do authors need to know this?

The more you know about your book’s target audience, the more likely you are to get your book’s title in front of them. In this article, you’ll find lots of relevant data to help you understand your audience better.

No. 9: Amazon A+ Content: Elevate your book’s Amazon page

I send this article more than any others to my book marketing coaching clients. It takes a little effort to add Amazon A+ content, but your Amazon page will look like those of the big-name authors, so it’s worth it.

No. 10: Should you hire a book publicist? Here’s everything you need to know

I’ve learned that most authors asking about book publicists don’t understand what they do, what they cost, and how they’re paid (spoiler alert: it’s not a percentage of books sold). This article answers most of your questions.

No. 11: Getting your book into bookstores: Powerful advice from an indie store manager

I’m so pleased that this super-helpful guest post is on my best-of list because it’s packed with information every author seeking bookstore distribution needs to know. Be sure to read it if you have a print book you know belongs in stores.

No. 12: QuickWrite review: Why I recommend this AI tool created just for authors

When you think of controversial topics among authors, artificial intelligence (AI) falls near the top. I don’t think anyone should use it to write a book, but I’m a fan of taking advantage of all that AI tools like QuickWrite offer authors when used as an assistant. Discover why this is the one I recommend the most.

No. 13: Boost your author brand with these 31 expert publicity tips

Roundups like this one are a great way to share lots of useful information from expert sources. There’s so much wisdom from the pros in this article.

No. 14: Tip sheets: How to create the best book publicity document you’ll ever need

This is another one of the articles I share quite a bit with my book marketing coaching clients. A tip sheet is one of the most useful publicity tools available to authors. Master the tip sheet-writing process with these instructions and enjoy the attention you’ll generate with yours.

No. 15: 4 important reasons why I don’t recommend Substack for authors

Sure, there are reasons to love Substack. But is it the best tool for you to use for your author or topic newsletter? This article breaks down the upsides and downsides to this popular resource.

What book marketing topics do you want to learn about in 2025?

I’m working on my article calendar for 2025 right now.

What do you want to learn about here next year? What topics are most important to you? Which book marketing tactics seem the most confusing?

How can I help you better market your books in 2025?

Please drop your article ideas in a comment here. Thanks!