Have you got a book publicity, promotion, or marketing question you’d like answered? I’m going to start using video to answer some of the questions I receive. Video lets me show, rather than tell, how to do certain tasks, but it also offers a way for those who prefer watching videos over reading to learn more about the topics I cover in my blog.
Today’s topic could be the question I receive the most: What’s the best way to e-mail a press release to a journalist or an author? (For more information on using press release distribution services for mass mailings, read, “How to use PRWeb for press release distribution.“) You can get the answer by watching the how-to-do-it video below or by reading a quasi-transcript of my online instructions below. (To see the on-screen steps better, use the “full screen” icon in the lower right of the video box.)
Today I’m going to answer a question I get asked all of the time: What’s the best way to e-mail a press release about your book to a journalist or a reporter?
I can tell you now what the worst way is – sending it as an attachment. I know authors do it that way because I receive them in my e-mail. Journalists – and others — usually won’t open attachments from people they don’t know. That means the press release doesn’t get read, and it could explain some of the disappointing results.
I’ll walk you through the process on my computer screen. It will only take a few minutes.
What you do want to do is copy and paste. You don’t want to attach anything – whether it’s a press release or photos.
- Start with a catchy subject line. Don’t use “press release from author” or “News release.” You can copy and paste the headline of your press release – that can work. I write something catchy and have it prepared in my Word file with the press release. I’ve used “New book shares pro’s press release secrets” because the press release we’re working with announces my new book, which teaches authors how to write a book announcement press release.
- Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.”
- Copy and paste your press release into the e-mail message form.
- Add your signature.
- Check everything over.
- Fill in the “To” line. If it’s just one person, just type in the e-mail address. If you’re sending it to several at once, you want to protect their privacy and e-mail addresses by not using the “To” space. When sending to more than one person, put all addresses in the BCC line (blind carbon copy) and send it to yourself.
- Hit the send button.
That’s it. In summary, you need:
- A great subject line
- Quick cover note
- The press release copied and pasted
- E-mail signature
- The “To” line and “BCC” line completed (when appropriate)
- Review before sending
I’m happy to answer questions about this or other topics. Send them to me at sbATbuildbookbuzz.com. I’ll respond through e-mail, here on the blog, or maybe in another video.
I hope this helps. Good luck promoting your book!
Please share this link with any authors you think would find the information helpful. Also, feel free to ask questions here by leaving a comment instead of using e-mail.