I’m a goal setter.
I’d like you to be one, too.
You might be making resolutions today. Performance consultant and author Donna Hartney reports that “lose weight” is the most popular New Year’s resolution, and maybe that’s on your list, too. But I hope that you’ve set book marketing goals, as well. They might relate to specific milestones or accomplishments, such as selling a certain number of books or getting interviewed on your book’s topic by an influential media outlet. Perhaps one of your book marketing resolutions is to learn more about your target audience and how to reach it.
No matter what you’d like to accomplish for your book this year, it’s less likely to happen if you don’t set goals for yourself. And today’s a good day to do that.
What did you accomplish last year?
I started my annual goal-setting process a few weeks ago using Leonie Dawson’s “Create your incredible year workbook and planner” and its companion business year calendar for 2013. Both were given to me by my goal buddy, Marcia Turner, founder of the Association of Ghostwriters.
What really struck me about Leonie’s process is how she forces you to recall the current year’s highlights before she lets you plan for the coming year. I’ve always reviewed the present year’s goals as I planned for the following year, noting where I had succeeded and which goals needed to be carried over to the following year or deleted because they were no longer relevant.
Leonie adds another key step that I found useful, though. Her process includes listing the year’s accomplishments. This was pivotal to my attitude going forward, quite frankly, because 2012 was a tough year for me. Family issues pulled me away from my business, and I ended the year feeling like I hadn’t accomplished as much as I would have liked. Yet, when this workbook forced me to list the year’s highlights, I was able to fill an entire page. That was a big surprise for me — and it got me thinking about what I might achieve with slightly different circumstances in 2013.
Find a process that works for you
No matter what process or method you use, though, please do use one. Take some time to think about what you want to accomplish with your book in 2013. Maybe you want to share your message through public speaking. Perhaps you want to use social media more effectively to promote your book. Or maybe you want to learn more about the various tactics available to you and which of them are the best fit for your book.
- Write your goals down.
- Create an action plan that will help you reach them.
- Review your goals and your plan periodically so that you stay on track.
- Make adjustments as you learn.
- Record your accomplishments.
- Celebrate when you achieve a goal.
As you get organized, let me know how I can help. If you don’t subscribe to my Build Book Buzz newsletter yet, consider doing so as an investment in your education. It’s free . . . you just need to make the time to read it.
Finally, happy new year! I wish you much peace, happiness, and book marketing success in 2013. Let’s move forward with hope and optimism.
What’s your single most important book marketing goal for 2013?
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