After announcing my Pinterest training teleseminar, “Pinterest for Books: How Authors, Publishers, and Others Can Use the Fastest-Growing Social Network for Book Promotion,” I heard from an author who questioned whether Pinterest would be useful for him.
“I’m still not convinced that it would work for me, as it seems like Pinterest is more for females and topics that chiefly interest them,” he wrote. The target audience for his book is men, and he doesn’t think men are on Pinterest.
His message was a reminder to me that it helps to know the demographics of Pinterest users, so I shared the infographic below with him. And while I also confirmed that he was right — most Pinterest users are female — I also pointed out that more women than men buy books in general. For that reason alone, he doesn’t want to overlook women in his marketing efforts, whether he’s using Pinterest or another tactic. Women buy books for men as gifts, and his sounds like the perfect gift for birthdays, the upcoming December holidays, anniversaries, Father’s Day, and so on.
Is it for you?
So … should you learn how to use Pinterest for book promotion? Here are a few facts about Pinterest that might help you decide:
- It has grown to become the third most popular social media site in a very short period of time.
- Its users spend more time on that site than on any other social network except Facebook. That means they’re very, very engaged when they’re using it.
- The site has 12 million users – and by next month, that number will certainly be even higher.
- It generates more referral traffic to outside websites than YouTube, Google+, and LinkedIn combined.
To make an informed decision, you need to know your book’s target audience as well as the demographics of Pinterest users. Here’s more information on finding your target audience:
- How to find your book’s target market
- Finding your novel’s target market
- How to find your book’s target market with Twitter advanced search
Who, specifically, is using Pinterest?
Is your book’s audience using Pinterest? According to this infographic from OnlineMBA.com, women dominate the site. Most have “some college” education; almost half of the users are in the $50,000 to $99,999 income range. Can they afford to buy books? I’m thinking that the answer is “Yes!”
I always recommend learning as much as you can about a new resource before adding it to your toolkit. For me, that usually involves studying those who have gone before me to see how they use it and taking a class or reading a book on the subject. When I came across Pinterest expert Andreea Ayers and her resources, I asked her to help us figure this resource out with a teleseminar on how to use Pinterest to promote books.
If you think your audience is using Pinterest (the infographic above helps with that) or if you just want to learn more about this visual social network, listen to the audio recording of my interview with Andreea about “Pinterest for Books: How Authors, Publishers, and Others Can Use the Fastest-Growing Social Network for Book Promotion.” She shared a great deal of helpful information that I know you’ll find useful.
What’s your question about using Pinterest for book promotion?
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