I absolutely love this infographic on guest blogging from GuestBlogPoster! It’s great information for authors planning a virtual book tour (also known as the author blog tour).
If you’ve read my free report, Virtual Book Tour Basics: How to Connect with Your Audience and Sell More Books Without Leaving Home, you know that virtual book tours aren’t just about generating book reviews. This exciting book publicity tactic can generate guest blogging opportunities (hence, the infographic below), video chats, podcast interviews, author Q&As, and book giveaway contests, among other activities.
This detailed infographic will help you learn more about how to uncover the right guest blogging opportunities for your virtual book tour and how to make sure you get the most out of them.
I’m sharing it here with a little extra commentary designed to make it particularly relevant for guest blogging authors.
A few observations
- Step 2 reminds us to “Use heading tags to separate topics.” Writers call them “subheads.” You used them in your book; remember to use them in your blog posts (but don’t be confused by the H1 and H2 tag reference).
- I’ll add to Step 2 that you want to include a short “about the writer” bio that includes your book title and a link to where it can be purchased online.
- Step 3 points out that a guest blog request from an individual gets a better response than a request from a marketing agency. This is why I encourage authors to book their own virtual book tours. That personal touch and connection makes a difference.
- When managing your project in Step 4, consider using a Word table, too. As a writer, I’m more comfortable with Word than I am with Excel, and find that a Word table usually suits my tracking needs. And I’ve had too many problems with Google docs to recommend that option with any enthusiasm.
What other advice or tips about guest blogging would you add that might help authors?
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