5 book marketing tasks in 5 minutes

book marketing tasks

I don’t have enough time.

Do you feel the same way?

Do you struggle to keep up with all of your work, family, and home responsibilities and find time to write and market your books?

I’ve been thinking about this a lot lately (while showering, walking, or driving — it’s always a two-fer). I’m wondering if there might be some system I could create for myself that might help me better manage the short periods of time — 10 minutes here, 5 minutes there — before I have to jump on the phone, leave for a meeting, and so on.

Quick and easy book marketing tasks

I’m starting by listing quick and easy tasks I can tackle in those brief in-between periods.

You might want to apply this concept, too. What book marketing tasks do you think you can start and finish in five minutes or less?

I’ve started a list here with five I know I can do in that window, but I’m certain you can expand it.

Book marketing task 1:

Find something to re-tweet or share on Facebook.

I do this using Hootsuite, a free social media posting and scheduling tool. I go to a Twitter list of influencers I created and labeled as “networking colleagues” and scroll down looking for something to share.

Here’s what part of it looks like:

book marketing tasks 2

I can re-tweet that person’s tweet easily or share it on Facebook or LinkedIn.

Book marketing task 2:

Find an image to use for your next blog post.

You already know you need to have at least one image in your blog posts, right? (Right?)

You should be able to find one that fits your post content pretty quickly with one of the free image sources listed in, “6 free image sources for author blogs.”

There are paid image options, too. If you have an account with one of them, you might be able to accomplish this task in even less time.

Book marketing task 3:

Find and “like” the Facebook Pages of three successful authors in your genre.

You probably know who they are already. If you’ve done this task, find three more.

Why do it?

First, once you “like” their Pages, you might see, and learn from, their content in your newsfeed. And you’ll probably see their sponsored posts or ads in your newsfeeds, too. If they know what they’re doing with ads, you can learn from their examples.

Second, doing something this simple helps you build relationships with these authors. You won’t regret that.

Book marketing task 4:

Create an image quote to share on social media.

Using the $4.99 WordSwag app (that’s my affiliate link) on my iPhone makes it possible for me to do this while stretched out in my La-Z-Boy recliner in front of the TV watching a favorite show. (There’s that “two-fer” idea again.)

Here’s one I created with WordSwag using a photo I took on my iPhone. The app also provides all kinds of photo — including access to free Pixabay images — and background options:

book marketing tasks 3

There are other apps, of course, and online platforms you can use from a smartphone or your computer. Discover a few possibilities in “How to create shareable images with quotes.

Once you get the hang of any app or online platform you use — including PicMonkey and Canva — you’ll be able to create an image quote in about five minutes. I made the title image at the top of this post during a commercial break on the evening news.

When you’re done, make a note to share it on your social networks the next time you have about five minutes. One of my favorite places for sharing them is on my author inspiration board on Pinterest.

Book marketing task 5:

Comment on a blog that you want to host your virtual book tour.

Virtual book tours are easier to set up when you’re not contacting strangers to host you.

Months before your book comes out, start researching blogs that would be good homes for your virtual book tour — your author blog tour. When you have a few minutes to spare, visit one and leave an appropriate comment on a recent post.

Do this enough times and the blogger will know your name when you’re ready to schedule your tour.

Next: Start a list of book marketing tasks

book marketing tasks 4To make sure you do these and all the other activities you can pull off in five minutes or less, start writing them down.

With a list at hand, you won’t waste any time thinking about what you should do next.

You’ll also often realize you need to add another step in the process before the task is truly complete. For example, as already noted, after you create that shareable image quote, you’ll need to share it. If you’ve run out of time, add that quick and easy sharing task to your list.

Whether you use paper and pen or a smartphone app (I like the free Wunderlist — and that’s my affiiate link), take just five minutes now to start listing the book marketing tasks you can probably do in five minutes or less for each.

It doesn’t take a math whiz to see how much farther ahead you’ll be at the end of the week if you turn brief moments of down time into productive book marketing time.

What other five-minute book marketing tasks do you recommend? Please share them in a comment! 


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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.com site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” (https://buildbookbuzz.com/gift) and you’ll also receive the free weekly
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6 Responses to 5 book marketing tasks in 5 minutes
  1. Kathy Steinemann
    October 4, 2017 | 10:10 am

    Helpful information, Sandra.

    Another one: Spend a few minutes googling for book reviewers. Record their information in a text file. During another break, contact one or two.

  2. Takara Shelor
    October 4, 2017 | 12:27 pm

    Thanks Sandra:

    With such a giant to do list going all the time, it is often tough to figure out what to do whem you only have a couple of minutes before the next big thing needs your attention.

    I tend to revert to cleaning out email, which has zero positive impact on sales.

    Thanks for these great, quick suggestions.

    • Sandra Beckwith
      October 4, 2017 | 12:39 pm

      Takara, don’t tell anyone, but Candy Crush or Solitaire often call my name when I’ve got 5 blank minutes….

      Sandy

  3. Wendy Raebeck
    October 4, 2017 | 7:34 pm

    Thanks Sandra. I like the idea of quickly choosing an image for a promotion or blog. It’s a fun thing to do and really doesn’t take long.

    • Sandra Beckwith
      October 4, 2017 | 7:53 pm

      Thanks, Wendy! I agree. That’s one of my favorite quick tasks.

      Sandy

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