Use quirky holidays in March for book marketing

quirky holidays

Because book marketing can get pretty intense, it helps to lighten things up a bit now and then. Nothing makes that easier than the list of quirky holidays in March offered at HolidayInsights.

I pulled out a few of my favorites (below), but before scanning these and the full list at HolidayInsights, consider how you might leverage one of the many special days coming up next month.

How to leverage whacky holidays

Here are just a couple of ideas:

  • Write a blog post about why one of the holidays resonates with you. For example, “Old Stuff Day” speaks to me as I spend a little time each evening donating, tossing out, or recycling some of what I’ve accumulated during two decades raising a family. I’m getting rid of “old stuff,” but maybe you’re hanging on to it. Write about why.
  • Create a social media image for your favorite occasion in March and share it with a question that generates engagement. I’ll be doing that on the Build Book Buzz Facebook page on March 1, so I hope you’ll join the conversation there then.
  • Write and distribute a tip sheet related to a holiday you can link to your book. Proposal Day on March 20 can lead to a tip sheet on how to propose marriage or anything else.
  • Create a contest. Ask readers to submit a picture of their favorite food on a stick on March 28 and give a copy of your book to the winner.

I’m sure you can think of many, many more things you can do with any of these quirky holidays next month.

The quirkiest of quirky holidays in March

Here are a few of the whackiest special days, but be sure to check out the full list on

  • March 1 Peanut Butter Lovers’ Day
  • March 2 Old Stuff Day
  • March 3 If Pets Had Thumbs Day
  • March 6 National Frozen Food Day
  • March 9 Panic Day
  • March 10 Middle Name Pride Day
  • March 11 Worship of Tools Day – guys, you can relate
  • March 13 Ear Muff Day
  • March 15 Dumbstruck Day
  • March 16 Everything You Do is Right Day
  • March 18 Supreme Sacrifice Day
  • March 20 Extraterrestrial Abductions Day
  • March 20 Proposal Day
  • March 22 National Goof Off Day
  • March 23 Melba Toast Day
  • March 25 Waffle Day
  • March 27 National “Joe” Day
  • March 28 Something on a Stick Day
  • March 28 Weed Appreciation Day

Which of these can you have fun with? Tell us about it in a comment.

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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her site as an outstanding resource for authors, so you know her advice is author-tested.

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2 Responses to Use quirky holidays in March for book marketing
  1. Wanda Luthman
    February 7, 2018 | 2:52 pm

    Thank you for this fun list, Sandra! I like frozen food day. I can totally see it going with my Franky the Finicky Flamingo book who loves shrimp. Maybe he needs some frozen shrimp to keep when he can’t find the fresh kind. LOL

    • Sandra Beckwith
      February 7, 2018 | 2:55 pm

      That is a GREAT idea, Wanda! I wonder if he’s interested in whether there are any nutritional differences between fresh and frozen shrimp….


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