Infographic details anatomy of a book launch

I stumbled across this great infographic outlining the anatomy of a book launch recently on the website of Danny Iny, one of the (many) co-authors of Engagement from Scratch: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same.

The detailed infographic is part of a helpful blog post outlining how Iny and his 30 co-authors launched their book, and the outcome.

I think you’ll find both helpful.  Use this link to see the full-size infographic.

What’s the smartest thing you did for your book launch — I mean, besides writing a great book?