6 ways to promote your book as a holiday gift

An organization I do business with gives its clients books as holiday gifts. One year it was True Enough: Learning to Live in a Post-Fact Society; another time, it was It’s Not About the Coffee: Leadership Principles from a Life at Starbucks.

Smart, eh? I mean, really, who doesn’t like to receive books? In my house, there’s always a book or two under the Christmas tree every year.

Books are wonderful gifts! So let’s make sure that yours gets into the hands of a lucky reader this holiday season.

Get your book into round-up articles

Here are six ways to get your title included in gift round-up and other stories in the coming weeks. Your book might be in a different category or genre from those listed here, but you can use these suggestions as idea-starters for your own gift article campaign.

  1. Sport-specific: Whether your book is about football, golf, basketball, or any other sport, pitch “5 great gifts for sports fans for under $25.” Include your book and pull in four other products representing different sports so that you’ve got five represented in your gift collection.
  2. Romance: Send a press release on how to create a romantic gift basket for that special someone this holiday season. Your book is one of the basket items.
  3. Memoir: Distribute a press release listing memoirs to buy as gifts for different types of people on the typical gift list. Offer one for men, women, teens, and other categories. Your memoir, of course, is identified as the choice for your target audience.
  4. Business: Send a press release listing 10 books that would make good gifts for business associates. Offer advice about who to give each book to – perhaps one is a good choice for an entrepreneur while another is appropriate for someone who works in finance. Offer as much diversity in your list as possible. The more types of readers you touch on, the more likely you are to see your list published in newspaper business sections and city and state business journals.
  5. Health and wellness book: Books and other items that can help improve our health make thoughtful gifts. Write a press release sharing a list of six gifts that will improve the recipient’s health in the coming year – with your book as one of the options (and the only book).
  6. Children’s book:  Write a tip sheet offering advice on how to select age appropriate books. Include one book as an example for each age group – including yours, or course. (Get instructions on how to write a tip sheet here.)

Work now to get your book included in those gift idea round-up articles that will appear in daily and weekly newspapers and on blogs in the next five to six weeks.

Remember to subscribe to Help a Reporter Out — HARO — so you can respond to queries from journalists looking for gift suggestions for their guides. They’ve already started — don’t miss out.

To get more free book publicity and promotion tips like this in your e-mail twice a month, subscribe to the Build Book Buzz newsletter at https://buildbookbuzz.com.

What are you doing to make sure your book is featured as a gift idea?


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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.com site as an outstanding resource for authors, so you know her advice is author-tested.

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8 Responses to 6 ways to promote your book as a holiday gift
  1. Flora Morris Brown, Ph.D.
    November 17, 2012 | 8:04 pm

    Hi Sandra,

    Another great set of tips. Wow! Thanks.

    • Sandra Beckwith
      November 18, 2012 | 1:02 am

      Thanks, Flora! : )

      Sandy

  2. Tracey Chantel Marshall
    November 18, 2012 | 6:45 pm

    I think this information is great! I’m just starting to promote my book, more of a reference guide, “How To Get Started As An Independent Recording Artist On Your Own’, for aspiring performers.

    • Sandra Beckwith
      November 18, 2012 | 7:24 pm

      Thanks, Tracey! It sounds like your book would be a great “New Year’s resolutions” gift, too. Any performer who vows to “make it happen” in 2013 will want to read it. Good luck!

      Sandy

  3. Atta Arghandiwal
    November 29, 2012 | 4:08 pm

    Many thanks Sandy for all the support and great ideas.
    Sincerely
    Atta Arghandiwal

    • Sandra Beckwith
      November 29, 2012 | 4:17 pm

      You’re welcome, Atta! Thanks for commenting.

      Sandy

  4. Kathy Golden
    November 30, 2012 | 2:50 pm

    Thanks for this information. My short book, The Omission, is a family drama, so I’ll have to think of a gift idea that will allow me easily to include the book. But I like this promotional suggestion very much.

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