4 reasons to embrace guest blogging

When writer Anne Wainscott invited me to do a Q&A for her blog this week, I was flattered and excited.

I view guest blog columns, e-mail Q&As that go up on blogs, recorded Skype interviews, and other invitations that fall out of the internet and land in my inbox as bonus opportunities for information sharing.

I realize, though, that not everybody sees it that way. Writing a column or answering questions for someone else’s blog takes time — and time can be hard to come by. Some authors are uncomfortable with the idea of sharing their knowledge. Still others aren’t sure what’s expected of them — or what to expect of others — so they don’t participate at all.

Guest blogging is a powerful tactic

But guest blogging — whether you’re contributing to someone else’s blog or inviting them to contribute to yours — is a powerful book marketing tactic. Here are four reasons why:

  1. You will reach people you might not reach on your own. When you contribute information to someone else’s blog, you’re sharing your message with people in your target audience who might not know about you. If there’s overlap with some of your other marketing efforts — for example, if some of the people who read that blog also follow you on Twitter and Pinterest — all the better. That boosts your credibility while you get the benefit of message repetition.
  2. The person who contributes to your blog will bring their fan base to your site. When you invite another author to write a guest blog post or do an interview with you on yours, the people in that person’s network will follow that author to your site, learn more about you, and possibly become fans of yours, too. That’s a real two-fer — you get content for your blog that you don’t have to create while you secure new-to-you eyeballs reading it, too.
  3. You will create and solidify important relationships that will support your activities over the long run. Do you think that Anne Wainscott is my new BFF after inviting me to answer questions on her blog? You bet she is! We are now connected in a way that isn’t superficial. I will go out of my way to support her as much as I can as a way to repay her for the opportunity to share information with her followers.
  4. Articles and information on your blog that come from other sources become a reader service. You’re giving your blog subscribers and followers access to information and insights they might not get elsewhere. Isn’t that the point of your blog?

I hope you will be open to the potential of guest blogging. It could open doors that have been stuck shut; it could expand your reach in new and exciting ways.

What other reasons would you add to the list?

 


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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.com site as an outstanding resource for authors, so you know her advice is author-tested.

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6 Responses to 4 reasons to embrace guest blogging
  1. Anne Wainscott-Sargent
    October 2, 2012 | 8:50 pm

    Great post, Sandra. I’ve been blogging about writing and storytelling excellence since October 2009. Including guest posts and expert Q&A interviews are great ways to increase readership and build my own network. Thanks for taking the time to be featured on The Writing Well, and for the nice callout!

    • Sandra Beckwith
      October 2, 2012 | 9:09 pm

      I was honored to be asked, Anne, and appreciate the opportunity to provide information that might help your readers. And thanks for stopping by to comment! : )

      Sandy

  2. Kirk Axelson
    October 3, 2012 | 2:51 pm

    Thanks for the post, I have just started to blog and looking for all sorts of tips to help promote my new book release. Thanks so…much for sharing.

    • Sandra Beckwith
      October 3, 2012 | 3:20 pm

      I hope you end up enjoying it, Kirk. Blogging makes sense for a number of reasons, but one of the biggest is that it generates the content that helps your site get found on Google & other searches.

      Sandy

  3. judy cullins
    October 3, 2012 | 6:33 pm

    Sandra, I loved this post. I’ve been guest blogging for a year now and constantly updating my content to meet high-standard well known blogsters.

    Jon Morrow advised me to not to just submit to blogs in my and your field of book writing, self-publishing and book marketing, but to big blog sites that focus on personal growth, marketing, financial, writing, and other topics.

    One big blogger taught me hwo to write the perfect blog post. It includes an attention grabbing headine, followed by a key insight in first 3-4 sentences,big promise, soundbites quoting authorities, connecting emotionally and a buy or subscribe at the end.

    My surprise? nothing on including key words.

  4. Marianne Perry
    October 5, 2012 | 12:27 pm

    Hi Sandra. I really like this blog! Your recommendations made sense. It helps a writer build her base as well as learn more about another person and area. Who knows? The experience could inspire another book in addition to fostering a personal connection with someone else. Judy-I like your formula summation, too, re writing an effective blog. Thanks to all.

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