2025’s top book marketing articles: Here’s what you were reading

What can you learn from 2025's most popular book marketing articles on this site? Click each article title to read it and find out. 😊

What held your attention on the Build Book Buzz blog this year?

I use Google Analytics to determine which blog posts attract the most traffic (visits). I’m always so intrigued by how the top 15 list always includes articles written (well) before the current calendar year.

The resulting list of 2025’s top book marketing articles helps you by highlighting articles you’re interested in but might have missed.

It helps me by:

• Identifying trends
• Uncovering surprises
• Shaping what to write about in the following year

Sometimes I’m surprised by the flops. Other times, it’s the successes that I didn’t see coming. But I always learn from the review.

I hope this recap helps you discover the information you need now or in coming weeks and months.

Your most popular book marketing articles in 2025

Here are your most popular book marketing articles this year, starting with the post that attracted the most visitors.

Click on each blog post title to go to the article to discover why it’s popular.

No. 1: 2025 literary calendar: 180 opportunities for embracing reading and writing

I asked ChatGPT, “What’s the most popular literary calendar for 2025?”

The response?

“The most popular and widely used literary calendar for 2025 (especially among authors, book marketers, librarians, teachers, and book lovers) appears to be the Build Book Buzz 2025 Literary Calendar.”

More than 500 people downloaded the 2025 calendar. Be sure to download next year’s 2026 literary calendar here, too.

No. 2: How to use e-mail to transfer a book to your Kindle

This is an updated version of the article I first published almost a decade ago. It’s information every author needs. Share this link when you email your e-book to someone who has agreed to review it.

No. 3: How to email a press release to journalists: The biggest mistake to avoid

Because I’m also a freelance writer (diversify your income!), I receive several press releases a day. Most publicists know how to do this by now, but a surprising number don’t. This perennially popular article, first published more than a decade ago, includes a video demonstration.

No. 4: 3 powerful things authors can do now to find their ideal readers

It’s absolutely crucial that you know who is most likely to buy your book. Without this knowledge, your marketing could be useless. Get specific steps you can take to better understand who will love your book and how you’ll reach them.  

No. 5: How to build a killer book publicity media list

This is another oldie but goodie, updated for 2025 and beyond. Get seven tips for building a media contact list that will help you generate the high-profile attention you and your book deserve.

No. 6: 8 ways to leverage someone else’s network

Don’t worry if you’re starting from scratch. You can move forward faster when you collaborate and cross-promote with others who reach your ideal readers. Get eight easy and effective ways to do that.

No. 7: Comprehensive 2024 literary calendar showcases 163 opportunities for supporting reading and writing

Authors, publicists, publishers, librarians, and others continued to download the 2024 calendar into 2025.

No. 8: 17 best alternatives to Amazon for buying books online

This is one of my favorites, so I’m glad you like it, too. Not enough people know that Amazon isn’t the only place to buy books online.

No. 9: 6 free literary agent databases for fiction and nonfiction

Looking for an agent? You always want to approach someone who sells the types of books you write. If you can get a connection to the right agent through a friend or colleague, start there. Otherwise, there are a number of other ways to find the right agent for your book, including using one of these searchable databases.

No. 10: Who reads books, what do they read, and why do authors need to know this?

This article draws on extensive research to give you data that will help you understand your audience better. Don’t miss the infographic on how Americans sort their books.

No. 11: Using AI as your author assistant: Why it’s ethical, efficient, and essential

Many of us have legitimate concerns about using artificial intelligence. But using AI as your author assistant gives you an ethical advantage. Discover why and how to use it as a timesaver.

No. 12: How to create buzz: The ultimate book cover reveal guide

What’s a book cover reveal and how can it support your book? In this information-packed article, four authors who do cover reveals share the what, why, and how.

No. 13: 3 common book marketing tactics that are useless (self-centered edition)

In addition to discovering what many authors are doing wrong, you’ll learn how to avoid or correct those mistakes. It’s “do this, not that” for book marketing.

No. 14: 19 apps and tools authors can’t live without

I asked authors to tell me what apps, tools, and resources they can’t live without. Maybe there’s an “Oh! I need that!” in the article for you.

No. 15: Amazon Verified Purchase reviews: Fact versus fiction

There’s a lot of misinformation about Amazon reviews, including those that are verified. Learn more about them as well as the facts around other types of reviews and who can and can’t post them.

What book marketing topics do you want to see covered in 2026?

I’m looking ahead to what I’ll write about in 2026.

What do you want to learn about? What topics are most important to you? Which book marketing tactics seem the most confusing?

How can I help you better market your books in 2026?

Please drop your article ideas in a comment here. Thanks!