Press releases


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Detailed new guide helps authors announce their books

FAIRPORT, NY – July 10, 2012 – A new e-book by a veteran publicist and book marketing coach teaches authors how to create the all-important press release that announces their books.

Get Your Book in the News: How to Write a Press Release That Announces Your Book ( by Sandra Beckwith is the only resource that takes authors through the press release process step-by-step. Authors, book publicists, publishers, and others learn how to create a document that contains the information journalists need and expect – and in the format they prefer.

Get Your Book in the News distills Beckwith’s 25+ years of experience into a handy guide that offers readers:

  • Nine ways to use an announcement press release to get publicity, attract book buyers to a website, or secure speaking engagements
  • A detailed, 13-step process for writing a book announcement press release and a companion fill-in-the-blanks template
  • Specifics on who to send the press release to, when, how to send it, and how to follow up
  • A list of the most common press release mistakes and advice on how to avoid them
  • Formatting instructions
  • A press release makeover
  • Press release distribution service recommendations and other resources
  • A bonus section with 11 actual press releases used to announce fiction and nonfiction books in several genres

“A book announcement press release is probably the most essential and versatile book promotion tool because it can generate book reviews, news items, author interviews, blog columns, and speaking engagements,” says Beckwith, who has won several national publicity awards. “Done right, it creates impressive and long-lasting exposure. Done wrong, it ends up in an electronic trash can.”

Beckwith, a book marketing coach and former publicist, helps authors learn how to be their own book publicists. She teaches the popular “Book Publicity 101: How to Build Book Buzz” course online and publishes Build Book Buzz, a free e-newsletter available at She is also the author of three nonfiction books, including two on publicity topics, and an author publicity workbook.

Get Your Book in the News: How to Write a Press Release That Announces Your Book is available as a PDF for $9 on the author’s website at For more information, contact Beckwith at

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Contact: Sandra Beckwith,, 585-377-2768


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New Guide Helps Authors Sell More Books

FAIRPORT, NY – August 2010 – Authors seeking more media exposure for their books now have a new and unique book promotion resource. Build Book Buzz Publicity Forms & Templates is a 50-plus-page workbook containing nearly all the media relations tools authors need to generate exposure with traditional and online media outlets. Now in its second edition, the action guide features fill-in-the-blanks forms used to secure book reviews, media interviews, online appearances through virtual book tours, syndicated articles and columns, and much more.

Because the workbook is published in a Word for Windows file, users can copy and paste each form or template over and over. This allows them to fill in the blanks on their computers – instead of on paper – as they follow the steps to create the documents needed for their book promotion activities.

Each tool includes instructions for how and when to use it, questions authors must answer before writing the final tool, and a sample finished product to use as a guide.

The workbook was created by Sandra Beckwith, a former award-winning publicist; the author of two books on publicity; instructor of the online book promotion course, “Book Publicity 101: How to Build Book Buzz;” and publisher of the free Build Book Buzz e-zine. She believes it helps authors take charge of their book promotion, a necessity in today’s publishing environment.

“There’s a limit to the amount of support a publisher can provide for each book, so it’s up to the authors to make sure their books get – and stay – in the news,” Beckwith says. “This workbook helps them pick up where their publishers leave off.”

The downloadable e-book costs $67 and includes three bonus gifts. Beckwith offers a full money back guarantee. For more information or to purchase, go to

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CONTACT: Sandra Beckwith,, 585-377-2768




Sandra Beckwith bio

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Sandra Beckwith is a former national award-winning publicist who now teaches authors how to be their own book publicists. She works as a book marketing coach, publishes the free Build Book Buzz e-newsletter, teaches book marketing e-courses, and offers educational products that help authors become more successful.

Beckwith is the author of four publicity how-to books: Get Your Book in the News: How to Write a Press Release That Announces Your Book; Build Book Buzz Publicity Forms & Templates Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions; and Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement. She is also the author of the humorous WHY CAN’T A MAN BE MORE LIKE A WOMAN? and has ghostwritten several books.

She has spoken on book marketing at Book Expo America, the American Society of Journalists and Authors conference, the University of Wisconsin Writer’s Institute, Author U, the Florida Writers Association conference, and several other conferences and events. In addition, three organizations for authors and writers have named her Build Book Buzz site a top resource for indie authors.

Before becoming self-employed, Beckwith’s career included work at a small educational publishing company, one of the world’s largest public relations firms, and the product publicity department of a global beverage alcohol producer and importer. Throughout her career, her freelance articles have appeared in a wide range of consumer, trade, custom, and corporate publications.

A member of the American Society of Journalists and Authors and the Independent Book Publishers Association, Beckwith has a journalism and public relations degree from Utica College of Syracuse University, where she is on the board of the Raymond Simon Institute.

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