28 weird, whimsical, and wild holidays for March book promotion fun

Use these weird and wonderful holidays to add energy, fun, and personality to your March book marketing calendar. 

In Western New York, where I live, the first few days of March often bring winter’s worst storm.

But after the past few months here on the tundra? Pshaw. At this point, we probably wouldn’t notice.

With my region ranking as the second snowiest city in the state this season, we are on track for the most snowfall in 15 years. And the temperatures? Oof. Day, after day, after day of windchill temps below 0°.

So, I’m looking to March with hope. Hope that by the end of the month, we will no longer be able to sled down the parking lot snow mountains. Hope that we spend less time shoveling. Hope that the sun will break through and shine two days in a row.

One thing’s for sure: March offers authors a rich list of quirky, lighthearted, and just plain fun occasions you can use to bring attention to your book.

How to take get the most from March book promotion fun occasions

What’s the best way to take advantage of the many fun March book promotion opportunities listed below?

Once you identify those that are a good fit for your book or promotion goals, how can you use them?

Here are a few examples to inspire your brainstorming.

March 1, Plan a Solo Vacation Day

Are you a travel writer?

Does a key character in your book travel a lot?

Is an important character in your novel a loner?

Solo travel is so different from group, friend, or partner travel. Have you traveled alone? Can you offer advice on how to plan a solo vacation?

Here are a few ideas:

• Write a newsletter article or blog post about how to decide if solo travel will work for you. Or, write an essay about a particularly interesting experience you’ve had as a solo traveler.
• Create an Instagram carousel with solo travel tips.
• Create and distribute a tip sheet on how to stay safe as a solo traveler.

March 8-14, Crochet Week

Do you crochet?

Does one of your characters crochet, or are they a crafter?

Me? I’m a knitter. But crocheting is having a moment.

If there’s a connection to your book or your life, why not take advantage of what has become a hot topic?

• Generate newsletter subscriber engagement by asking subscribers to tell you if they crochet and what they make.  
• Shoot a short behind-the-scenes social media video showcasing anything related to your crochet habit – your yarn stash, current project, something you’ve made that you’re proud of, etc.  
• Create and share on social media a crochet week graphic and ask followers to post photos of their crocheting projects or works in progress.

March 19, Absolutely Incredible Kids Day

Do you write children’s books?

Are you an educator?

While anybody with children in their lives can run with this, it’s especially well-suited to children’s book authors and teachers.

• Create a short YouTube video talking about how you hope your children’s books help children become absolutely incredible.
• Create a series of social media posts about “ordinary” children doing incredible things, from calling 911 when a parent is ill to doing something kind for a neighbor. 
• Write an article for your newsletter about how incredible kids inspire you. Ask subscribers to share their stories of incredible children, too.

Your March book promotion idea triggers

Here’s a partial list of the March marketing opportunities you can add to next month’s book promotion calendar. Get the full list on the Holiday Insights site. (And while you’re there, look ahead to other months.)

• March 1 Plan a Solo Vacation Day
• March 1 World Compliment Day
• March 2 Old Stuff Day
• March 3 I Want You to Be Happy Day
• March 4 National Snack Day
• March 7 Plant Power Day
• March 8–14 Crochet Week
• March 9 Get Over It Day
• March 9 Panic Day
• March 10 International Day of Awesomeness
• March 10 Middle Name Pride Day
• March 11 Worship of Tools Day
• March 14 Genealogy Day
• March 14 International Fanny Pack Day
• March 15 Dumbstruck Day
• March 17 Tea for Two Tuesday
• March 18 Supreme Sacrifice Day
• March 19 Absolutely Incredible Kids Day
• March 19 Let’s Laugh Day
• March 20 Extraterrestrial Abductions Day
• March 20 Proposal Day 
• March 22 National Goof Off Day 
• March 25 International Waffle Day
• March 27 International Scribble Day
• March 28 Something on a Stick Day
• March 28 Weed Appreciation Day
• March 30 I am in Control Day
• March 31 National Crayon Day

Be sure to check out the list of book-related occasions during March in our 2026 literary calendar, too.

Which of these fun March holidays speaks to you? How will you use this list next month to create engagement while calling attention to your book in a lighthearted way? Please tell us in a comment.