"Save thousands of dollars in book publicist fees
with this just released collection of fill-in-the blanks
media relations tools designed to help you sell more books!"

About the Author

Sandra Beckwith is a recovering publicist with more than 25 years of award-winning publicity experience. She uses workshops, one-on-one coaching and her information-packed books on publicity to help individuals and organizations learn how to generate their own publicity. She teaches the popular e-course for authors, "Book Publicity 101: How to Build Book Buzz," leads a workshop on "How to Become an Expert," and offers a half-day in-person workshop on "How to Write Press Releases that Sizzle" for corporate media relations staffs.

Sandra has received a coveted national Silver Anvil award from the Public Relations Society of America (PRSA) for her shoestring publicity program promoting a subscription newsletter she created and has judged several Silver Anvil and Bronze Anvil competitions.

In addition, Sandra has received a national award for creating, managing and publicizing the best public relations program in the beverage alcohol industry; is the youngest and first female recipient of the lifetime achievement award from PRSA's Rochester, N.Y., chapter; and has received five regional PRSA awards for publicity success.

She is the author of two publicity books - Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, a how-to guide for small business owners such as freelance writers, and Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions, a step-by-step manual for nonprofit organizations. She is also the author of WHY CAN'T A MAN BE MORE LIKE A WOMAN?

While promoting her books, she has appeared on many national TV talk shows and radio programs coast-to-coast and been interviewed countless times for magazine and newspaper articles.

Self-employed since 1985, Sandra's professional experience includes positions at Burson-Marsteller/Chicago, one of the world's largest public relations firms. She was a product publicity manager at the former Heublein Inc. in Hartford, Conn., a beverage alcohol distiller/marketer. She has a degree in journalism and public relations from Utica College of Syracuse University.

A full-time freelance writer, Sandra is a member of the American Society of Journalists and Authors, the American Society of Business Publication Editors, and the Public Relations Society of America.

Dear Author:

You know the importance of selling books. It goes beyond cashing royalty checks — the advance on your next book often depends on how many copies your last book sold. And if you're self-published, sales mean money in the bank — immediately.

But you can't sell books unless people know about them, and that's the problem. And it's your problem, not the publisher's. A publisher makes your book available for purchase, but it's up to you to make certain people know it's there to buy.

If book promotion isn't in your skill set, you have to pay thousands of dollars to a publicist who might or might not be good, right?


You don't have to spend thousands
of your hard-earned dollars on a publicist
to generate the buzz that leads to book sales.
You can do it yourself
and you can it do it very well.

It doesn't matter what you do or don't know about book promotion right this very minute. I've got the combination to the lock on secrets of top publicists and I'm going to give that combination to you.

Help is here. Serious help. I'm talking about the kind of help that can make a huge difference in your results — and your bank account.

I've assembled an incredible workbook that is brimming with easy-to-use book publicity forms and templates — and detailed instructions on how to use them so you'll get fantastic results. If you can string together coherent sentences and want your book to succeed, you'll be able to use this workbook to create all the tools you need to generate incredible book buzz.

You'll learn how to create and use each media relations tool. Here's just a sampling of what you can do with these tools:

  • Generate book reviews
  • Snag valuable interviews with local, regional and national journalists representing all types of media outlets
  • Secure exposure on the blogs of influential thought-leaders
  • Create an attention-getting press kit containing the most sought after information about your book
  • Generate radio talk show interviews and prepare the host for a thought-provoking, controversial or fascinating conversation with you, the expert
  • Convince a reporter that your credentials make you the ideal expert source for an article
  • Provide media outlets with tips and advice they will use because their audiences need the information only you can provide
  • Syndicate informational articles online
  • Achieve your communications goals with every single media interview
  • Publicize any and all news associated with your book
  • Position yourself as a credentialed expert resource

The material in Build Book Buzz Publicity Forms & Templates will save you oodles of money.

It's hard to put a price tag on information, but industry experience tells me that the tools in this workbook will save you thousands of dollars in publicist fees. Thousands. And who knows what they might generate in book sales? It's exciting to think about!

Who knows your book better than you?
Who knows your book's media angles better than you?
Who wants this book to succeed more than you?

Nobody. This is your job. And I'm giving you what you need to do it well and at a mere fraction of the cost of hiring a specialist.

I've created the forms in this workbook from my way too many years of experience as an award-winning publicist. But because I'm such a stickler for giving you the best value for your money, I spoke with others in the business, too — top book publicists and industry insiders who know what works and what doesn't — to make sure what I've got in this priceless workbook is as good as it can be. And it is.

I'm so certain that you'll find the tools in Build Book Buzz Publicity Forms & Templates to be useful and valuable that I'm giving you a guarantee right here, in writing:

If Build Book Buzz Publicity Forms & Templates
doesn't save you at least what you paid for it
over the course of one year, I'll refund your already
low purchase price immediately, no questions asked.
That's a promise.

Here's what people who have used Build Book Buzz Publicity Forms & Templates are saying about it:

"The most successful authors are those who take responsibility for promoting their own titles. This workbook is a valuable resource for those who want to make certain their books get the exposure they deserve."

Andrea M. Rotondo, senior editor
Barnes & Noble Publishing

"I highly recommend the Build Book Buzz Publicity Forms & Templates workbook. Even though I've been writing press releases for 15 years, I picked up a new tip from the workbook about how to write them more effectively. And after posting my Author Q&A on my Web site, it was reprinted in several national magazines. That was great (free) publicity for my new book."

Candy Harrington, author
101 Accessible Vacations: Travel Ideas
for Wheelers & Slow Walkers

"Using Build Book Buzz Publicity Forms & Templates, I was able to quickly create my first tip sheet, which is generating local and national interest in my new book. Instead of hiring a publicist to do this for me, which would have cost at least $500, I learned exactly how to put it together myself for maximum impact. And that's just one of the tools! I'll easily save myself thousands of dollars because I'll be able to prepare all the publicity documents I need for my latest book using the contents in this workbook as my guide."

Marcia Layton Turner, author
The Complete Idiot's Guide to Webkinz

These tools are precisely what authors need, whether you've got a traditional publisher, are self-published, or used print-on-demand services. Need more evidence? Here's a list of forms and samples in this 70+ page workbook:

  • Message development template
  • Sample message
  • Book announcement press release writing form
  • Sample book announcement press release
  • Author bio form
  • Sample author bio form
  • Author Q&A template
  • Sample author Q&A
  • Tip sheet writing template
  • Sample tip sheet
  • Press release writing form
  • Sample press release
  • Press kit quiz template
  • Sample press kit quiz template
  • Book review form
  • Sample book review form
  • Web site press room template
  • Sample Web site press rom
  • Virtual book tour e-mail pitch template
  • Sample virtual book tour e-mail pitch
  • Radio talk show e-mail pitch template
  • Sample radio talk show e-mail pitch template
  • Article or segment pitch letter form
  • Sample article or segment pitch letter
  • Syndicated article writing template
  • Sample syndicated article
  • Create a sound bite form
  • Sample sound bites
  • Book publicity plan template
  • Sample book publicity plan

And, to make it as easy as possible for you to use,
Build Book Buzz Publicity Forms & Templates
comes to you in a downloadable Word file.

I've created this as a Word file, instead of a PDF file (the format used for many e-books), because Word lets you create new documents by copying the templates and then typing right into the spaces I've left for you. You can't do that with PDF files.

I know what authors need when it comes to tools.

I'm a recovering publicist — I don't work for hire anymore but I can't give it up so I teach others how to do it themselves. The online course I teach, "Book Publicity 101: How to Build Book Buzz", has helped me uncover what most authors do and don't know about book promotion.

I've created this workbook to help fill in the knowledge gaps, giving you everything you need to reach out to the traditional and online media, whether you're pitching yourself as a TV talk show guest, offering to write a column for a local business journal, or writing an article for someone else's e-zine.

Start saving money now by creating your own book publicity materials with the incredibly valuable information offered here.

You're in the best position to identify and communicate what's new or groundbreaking in your nonfiction book or novel and to uncover story ideas you can pitch to the media. And you'll save a ton of money using the tools here.

And this workbook is so affordable, especially considering the high fees a publicist would charge to create the essential media relations tools you'll learn about in Build Book Buzz Publicity Forms & Templates.

Here's how inexpensive this workbook really is.

The price is only $67.

You will get your workbook quickly through a link you receive automatically via e-mail. Use the link to download the workbook file and save it on your computer.

Act immediately and receive the following 3 bonuses:

If you order now, I will give you 3 fabulous bonus resources that will help take your book promotion even farther!

Free bonus 1:

Your Author Website: 21 Content Ideas for Profit and Publicity, an in-depth special report by Patrice-Anne Rutledge, author of the new book, The Truth About Profiting from Social Marketing. Do not create or update your Web site until you read this special report! Her advice is excellent!

Free bonus 2:

The 235-page e-book, How to Write Blockbuster Sales Letters by Benjamin Hart, whose letters and other direct mail pieces have generated more than $500,000,000 in sales for his clients. Use Hart’s professional instruction and sample letters to craft a sales letter that will help you crack nontraditional book retail locations, secure better distribution, or create marketing partnerships with trade associations.

Free bonus 3:

“How to Build Buzz for Your Book,” a revealing one-hour audio Q&A with me on how to generate exciting exposure for your book. The recording is in MP3 file format – you can begin listening immediately. You won’t believe you didn’t have to pay for it!

(These incredible bonus products are yours to keep, no matter what!)

To order Build Book Buzz Publicity Forms & Templates for immediate downloading to your computer for just $67, click the “BUY NOW” button below. I know some people prefer to pay with checks or money orders, too, and if you do, just make it payable to Beckwith Communications and send it to 25 Erie Crescent, Fairport, NY 14450 with a note explaining what you're purchasing and your e-mail address. I will send you the workbook via e-mail.

Start making exciting things happen for your book! It deserves the attention you can give it when you purchase Build Book Buzz Publicity Forms & Templates.

Wishing you success,
Sandra Beckwith

P.S. Don't forget that this valuable and affordable workbook comes with a one-year, 100% money back guarantee. What do you have to lose? Purchase it now!