Online press kits for authors

I’m the guest blogger today at The Fearless Self-Publisher, where the topic is author press kits. The article outlines the six essentials and two other optional documents for online media kits for authors who need the right tools for working with the press.

I’m not going to repeat what’s in that guest column (but please do read it!), but I’d like to offer a few examples of good author press kits here from my roster of “Book Publicity 101: How to Build Book Buzz” e-course students.

  • Blood Work by Holly Tucker includes the book announcement release, a fact sheet (“12 surprising things you didn’t know about blood transfusion”), an author Q&A, and other key elements.
  • 1000 Mitzvahs by Linda Cohen uses a “scroll down the page” format that could be improved, but I love how the format she’s using makes it super easy for people to copy and paste her information. The easier you make it, the more likely journalists are to use it.
  • Changing Planet, Changing Lives by Paul Epstein and Dan Ferber includes a background Q&A and high res images; elsewhere on the site you’ll find links to the book’s impressive publicity success.

Your online press kit doesn’t need to be slick. (In fact, it shouldn’t be slick — “slick” is often a synonym for “overly designed and hard to use.”) But it does need to be there. Make sure your website includes a press room with some, if not all, of the elements outlined in the guest blog post.

Are you proud of your online press kit or media room for your book? Share the link here!


Get more helpful free book marketing information in the “Build Book Buzz” e-mail newsletter.

Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” and you’ll also receive the free weekly “Build Book Buzz” newsletter loaded with book marketing tips and advice.

One Response to Online press kits for authors
  1. sbo333
    July 11, 2016 | 2:20 am

    With havin so much written content do you ever run into
    any problems of plagorism or copyright violation? My blog has
    a lot of exclusive content I’ve either written myself
    or outsourced but it appears a lot of it is popping it up all over the web
    without my authorization. Do you know any techniques to help reduce content
    from being stolen? I’d genuinely appreciate it.

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Read Our Privacy Policy Here

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.