How are authors using LinkedIn to promote their books?

Wayne Breitbarth

Now that LinkedIn is the second largest social network in the U.S., authors can’t afford to avoid it any longer. But they also can’t afford to just “show up” on the site and expect it to have an impact on their books and their businesses. There’s a right way and a wrong way to use this powerful resource. I talked about that with LinkedIn expert Wayne Breitbarth during “How to Use LinkedIn to Sell More Books,” a teleseminar that’s now available as an audio file.

Here’s how four authors active on LinkedIn use it to reach their marketing goals:

  • Sell books to a very specific target audience: Michelle Murray created I Will Hold You In My Heart Forever…A baby book for little angels to help grieving parents capture memories of babies who didn’t survive. On LinkedIn, she connects with and sells to professionals serving these parents, including midwives and doulas, hospice and hospital bereavement personnel, grief professionals, funeral home personnel and others.
  • Generate media interviews and speaking engagements: Michelle Dunn, author of The Guide to Getting Paid, started a LinkedIn group for people interested in her book’s topic. That tactic and other activities have led to book sales, media interviews, and paid speaking engagements. “My target audience is entrepreneurs and business owners,” she says. “Having this group has allowed me to reach people I would never have reached – and let them know about my expertise and my books.”
  • Position yourself as an expert: Career coach Roy Cohen uses LinkedIn to communicate his topic expertise. The author of The Wall Street Professional’s Survival Guide says LinkedIn helps him share information about the book, his coaching practice, speaking engagements and events, and opinions about career management with people he wouldn’t be able to otherwise reach. All of this generates awareness that helps sell books, too.
  • Learn and grow: Michael Allen, author of the self-published When You Miss Me, uses the social network not to sell books, but to learn more about book marketing, promotion, and publicity. He participates in book marketing groups on the site to learn more about best practices and “what not to do.”

Not using LinkedIn yet but thinking about exploring the potential? Or are you using it but not getting anywhere? Wayne Breitharth, author of The Power Formula for LinkedIn Success, shares what authors need to know on “How to Use LinkedIn to Sell More Books,” an information-packed session. Learn more here.

What’s your best LinkedIn tip?

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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” and you’ll also receive the free weekly “Build Book Buzz” newsletter loaded with book marketing tips and advice.

10 Responses to How are authors using LinkedIn to promote their books?
  1. Aggie Villanueva
    October 21, 2011 | 12:02 pm

    Great post Wayne. Thankx for that. And for the info about the session How to Use LinkedIn to Sell More Books.

    I want to register but I just had surgery so I know I won’t be able to attend live. You said they will send me a link to listen to it afterwards? That would work for me.

    THankx again

  2. Sandra Beckwith
    October 21, 2011 | 1:00 pm

    Glad you liked my column, Aggie. Yes, everyone who registers will receive a link to the audio file later that week so they can listen in at their convenience. We’ve got a lot of people from Europe registered, and I’m sure that’s how they plan to learn. I hope you can join us!


  3. Willie Griggs
    October 25, 2011 | 4:57 am

    Great info. I’m a 1st time writer in a unique situation. I’m writing a transcript for the life story of Professional Boxer Paul Nutall’s life story. The transcript I’m writing will be developed into a book. His life story has already been pitched and greenlit for a major motion picture starring Cuba Gooding Jr. who looks just like Paul. What’s the profit potential?

  4. Sandra Beckwith
    October 25, 2011 | 1:38 pm

    Glad you liked the post, Willie. I’m not sure I understand the question — what’s the profit potential for who — you?

  5. Patricia Blumhagen
    October 31, 2011 | 7:07 am

    I missed the date to register. Is it possible to get the link?

  6. Sandra Beckwith
    October 31, 2011 | 3:54 pm

    It is, Patricia. I’ll e-mail you separately. Thanks for asking!


  7. Richard Nata
    December 25, 2013 | 11:36 pm

    Good article. I will use linkedin to promote my books.

    Thank you.

    Lord Jesus bless you.


    • Sandra Beckwith
      December 27, 2013 | 2:27 am

      Thanks, Richard. Good luck!


  8. Vicki lee Zell
    January 31, 2016 | 12:04 pm

    Thank you so much Sandra. I joined Wattpad. Also, I am on LinkedIn. I have used the site to let others know of my upcoming books. Small audiences or large, it doesn’t matter as long as you know some readers love your stories.

    • Sandra Beckwith
      January 31, 2016 | 12:26 pm

      You’re welcome, Vicki. Good luck getting the word out!


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