Do-it-yourself book marketing, publicity, and promotion

After congratulating one of my past “Book Publicity 101: How to Build Book Buzz” e-course students on a significant book publicity accomplishment, she replied that the experience showed her the true value of publicity (editorial mentions in the media).

“. . . a line or two in a ‘trusted’ mag and I’ve had more sales on Amazon in three days than I had in the preceding three months,” commented parenting book author Vivian Kirkfield about her interview in a Parenting Magazine article that also appeared on

This, I told her, is why we put so much emphasis on publicity and media relations in the course curriculum. While we also cover social media, virtual book tours, public speaking, and other tactics, I want participating authors to benefit from the fact that legitimate, traditional media outlets still carry a great deal of weight with book buyers. To make sure this happens, I offer personal attention and feedback to every author/student in the course. As a result, the book publicity plan they create at the end of the four-week course is one that will work for their book, and one they can implement in the time they have available for this type of work.

We have a few more slots available in the the next four-week session running January 30-February 24, 2012. Like Vivian, past students have enjoyed publicity success in everything from their local media to “The Today Show,” USA Weekend, and many other recognizable outlets. Join us to learn where (and how) to invest your energy, and what to avoid. This is not a generic, “one size fits all” course — you will learn what works best for your book, not someone else’s.

To learn more, please visit Questions? Send me at note at

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Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” and you’ll also receive the free weekly “Build Book Buzz” newsletter loaded with book marketing tips and advice.

2 Responses to Do-it-yourself book marketing, publicity, and promotion
  1. Vivian Kirkfield
    January 26, 2012 | 7:14 pm

    As always, Sandy, you provide great info and direction for authors.
    I’m definitely going to pass this along to all of the writers I’ve connected with….all would benefit from your course and counsel. 🙂

  2. Sandra Beckwith
    January 26, 2012 | 7:40 pm

    Thank you, Vivian! I would love more students just like you!

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