Learn a pro’s book promotion secrets in a self-paced e-course!

You know that you need to promote your nonfiction book, but do you know where to begin – and how? Book promotion expert Sandra Beckwith teaches you what you need to know now!

If you need to learn how to promote your nonfiction book but prefer to study at your own pace, then the affordable “Book Marketing 101 for Nonfiction: How to Build Book Buzz Basic E-course” is for you.

You get all of the benefits of high-quality instructional content from an award-winning publicist without any of the constraints of a scheduled or time-limited learning experience.

There are no time constraints or deadlines. Learn when you can, when it’s convenient for you. (We’ve also got a Basic E-course for fiction, too!) Because this “home study” course has no required time frame for learning, you set your own timetable.

Here’s what you will learn

You will learn how to:

  • Create a book marketing blueprint that makes the most of your available resources
  • Announce your book to the press and other key communities
  • Snag book reviews
  • Rock it on Amazon
  • Use social networking tools and sites to boost book sales
  • Conduct a virtual book tour with bloggers who can help you build buzz quickly
  • Generate media interviews – print, broadcast, online
  • Build an author website that supports book sales and other goals
  • And much, much more

In addition, each module contains learning materials for authors who use traditional publishers and those who are self-published. It applies to e-books and printed books. The information, tactics, and tools presented work for all book genres. You have everything you need to learn, grow, and succeed, regardless of your publishing situation or category.

Buy Now


Get 4 learning modules

Each module focuses on an important book marketing topic:

Module 1: Announcing Your Book

You will learn:

  • How to plan for success
  • Must-haves for your book’s press kit
  • How to announce your book with an e-mail blast
  • How to write your book announcement press release
  • Why you need to collect e-mail addresses (and how to start doing it)

  • The best resources for getting the word out
  • How to generate book reviews


  • Tips from a PR director at a self-publishing company
  • Advice from a major publisher publicist

Module 2: Working with the Media

You will learn:

  • How to write press releases that get results
  • How to create the hardest working tool for authors
  • How to distribute press releases
  • How to pitch yourself as an expert resource
  • How to build media relationships


  • Tips from a publicist at a major book publicity firm

Module 3: Promoting Your Book Online

You will learn:

  • How to create online buzz
  • How to rock it on Amazon

  • How to plan and execute a virtual book tour
  • The top 101 book marketing sites
  • How to use social networking for book promotion
  • The top book-specific social networks for authors
  • Why you must think past book trailers with YouTube
  • Planning contests and giveaways
  • How to set up Google & Twitter alerts


  • Tips from an online book promotion specialist
  • Q&A with a social networking course instructor

Module 4: Speaking to Sell on Radio, TV, and to Groups

You will learn:

  • How to pitch radio stations and be a great guest
  • How to handle yourself during TV interviews
  • How to use public speaking to build buzz and sell books
  • How to complete your book publicity blueprint


  • Wise words from 10 creative authors
  • 33 more ideas for book promotion

The price for all of this is only $79 (compare that to the cost of most online courses!).
Buy Now

book marketing 101 for nonfictionHere’s how it works

When you purchase the Basic E-course, you get access to a password-protected website, where you will find links to each of the four modules. Clicking on a module link takes you to another page, where you find links for several files for that module.

Each of the four modules contains files corresponding to the course outline above:

  • A PDF file with the module’s instructional content
  • Additional resources in PDF format

Everything you need is there. Use it when you have time. . . don’t worry when you don’t. It will still be waiting for you.

The price is just $79.

Need another incentive? Purchase the comprehensive Basic E-course and receive a discount on the supplemental Build Book Buzz Publicity Forms & Templates media relations workbook. Full price is $67, but if you purchase it with the “Book Marketing 101: How to Build Book Buzz Basic E-course,” the price drops to $50. Just select that option in the purchase form when you click here:

Buy Now

About your course instructor

Book Marketing 101 for Nonfiction 2Before Sandra Beckwith began teaching authors how to save thousands of dollars by doing their own book publicity and promotion, she was a national award-winning publicist.

She is the publisher of the popular free e-newsletter, Build Book Buzz; writes the award-winning Build Book Buzz blog;  and is the author of five books, including four on publicity topics. Her years of hands-on work with authors guide the content for this course – she knows what you need to learn to succeed!

This exciting e-course is waiting for you now!

The “Book Marketing 101 for Nonfiction: How to Build Book Buzz Basic E-course” instructional material is waiting for you online:

  • Gain access to four modules loaded with in-depth learning materials.
  • Download everything immediately or one module at a time.
  • Learn and grow at your own pace.
  • Don’t worry about taking a break from learning when life gets in the way – you have unlimited access to the modules.

Get the information you need to promote your book now! Learn what you need to know, when to do it, and how to do it. Then use what you learn to sell more books!

Buy Now

Here’s what past students have said about the Book Marketing 101: How to Build Book Buzz E-courses:

“For me, writing my book was the easy part – promoting it was a whole different ball game. Fortunately, Sandra Beckwith is the ideal coach. Her book publicity course offers a perfect mix of practical tools, creative ideas and unfailing encouragement and support to help authors learn to make the most of each and every opportunity to get their books known. I highly recommend it to any author – first time or veteran.”
Dara Chadwick, author
You’d Be So Pretty If…: Teaching Our Daughters to Love Their Bodies – Even When We Don’t Love Our Own

“By taking this course, I learned the tricks of promoting a fiction book in a non-fiction marketplace. The class helped me to build a publicity plan to show prospective publishers. If you need the latest advice and ideas on how to promote your work, particularly in using on-line marketing, it’s an excellent class. I thought the amount of information was well worth the fee.”
Cynthia Rosi, author, Butterfly Eyes

“There is so much information out there about what authors ought to do to promote their books, it can feel overwhelming! Sandra Beckwith’s Build Book Buzz course can help you cut through the noise and figure out what makes sense for you. Sandra’s students learn by doing and benefit from her excellent judgment and in-depth experience. You’ll come out of the course with a do-able promotion plan that fits your skills, resources, and needs.”
Eileen Kennedy-Moore, PhD, author
SMART PARENTING FOR SMART KIDS: Nurturing Your Child’s True Potential and WHAT ABOUT ME? 12 Ways to Get Your Parents’ Attention Without Hitting Your Sister

“Taking Sandra’s workshop was the most important step I took in my book journey, second only to the writing of the book. ‘Book Marketing 101: How To Build Book Buzz’ is a must for every new author as well as for those with a dozen books to their credit. These days, authors whose books are being carried by major houses as well as those who are self-publishing, need to know how to promote and market their books. With her background and expertise in both writing and publishing, Beckwith is an instructor extraordinaire, giving her students hands-on experience in generating media exposure for their books. When you add to this the personal attention and wise counsel she gives to each student and the generous sharing of information and ideas from the other members of the workshop, you get an online experience that is an incredible value and one that definitely should not be missed by any author!”
Vivian Kirkfield, author

“The Book Buzz workshop was enormously helpful. I thoroughly enjoyed every minute.”
Elizabeth Donatelli, author
Gerald Ford’s Pancakes

“This has been fantastic! I am now a follower and a believer. Thank you taking the time to personally work with each of us. I am very happy – you have me thinking like a marketer.”
Karen McCullough, author
The Seven Women Project: Your Personal Guide to Success in Work, Play and Dress

“You deliver so much value, and I LOVE the personal interaction!”
Liliane Grace, author
Australia’s bestselling The Mastery Club

“You are worth your weight in gold!”
Eitan Schwarz, MD, author
Kids, Parents, and Technology: An Instruction Manual for Young Families

“Thanks for your terrific one-on-one teaching. I feel so fortunate to have connected with you. The course has been invaluable and surprisingly accessible—a very positive first online course experience!”
Beth Boosalis Davis, author
Mayor Helen Boosalis: My Mother’s Life in Politics

“Most authors think that writing their book is the most difficult part of the publishing process. Far from it! The true work happens when you have to market and publicize your book. You need all the help you can get to promote and sell your book. I took Sandra Beckwith’s Build Book Buzz course. She covers the essential inside information you must have to generate great book publicity. In fact, the best part of her course is her personal help on your key publicity documents. If you have any hesitation at all about taking this course, I encourage you to e-mail me directly at omalley@Canadiandivorcelegaladvice.com.”
Thomas O’Malley, author
Canadian Divorce and Legal Separation Made Easier

“Although I have a degree in public relations, I feel I have learned a great deal during your course and am positive that it will result in additional sales. I appreciate your specific comments on how to make my homework submissions better. I only get one chance to launch a new book and I believe it will be much more successful through this course.”
Ken York, author
The Father of the Bride Wedding Guide

“This class helped me gain national attention for a regional travel guide. Without the course, I never would have seen those possibilities let alone known how to make them happen!”
Jen A. Miller, author
Atlantic City to Cape May: Great Destinations

I’ve learned so much, and am enjoying every minute of it. You’ve created a wonderful program, and you deliver it beautifully.
Dorothy Pedersen, author

Questions? Contact Sandra Beckwith.

100% Money Back GuaranteeHere’s my guarantee: If for whatever unlikely reason this course doesn’t deliver the information you expect, I’ll refund your already low purchase price within 90 days of purchase, no questions asked. That’s a promise.

Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.com site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” and you’ll also receive the free weekly “Build Book Buzz” newsletter loaded with book marketing tips and advice.