Author Archives:

Perseverance, success, and authors

perseverance

Louis Pasteur wasn’t referring to a book he wrote when he said, “Let me tell you the secret that has led to my goal. My strength lies solely in my tenacity,” but he might as well have been.

Sometimes, it’s nothing more than perseverance that separates successful authors from those who fail — no matter how you define fail.

Many authors are familiar with the story of how best-seller Chicken Soup for the Soul was rejected by 123 publishers before it was acquired. It’s a contemporary example of why authors must persist.

5 book marketing tasks in 5 minutes

book marketing tasks

I don’t have enough time.

Do you feel the same way?

Do you struggle to keep up with all of your work, family, and home responsibilities and find time to write and market your books?

I’ve been thinking about this a lot lately (while showering, walking, or driving — it’s always a two-fer). I’m wondering if there might be some system I could create for myself that might help me better manage the short periods of time — 10 minutes here, 5 minutes there — before I have to jump on the phone, leave for a meeting, and so on.

3 tips for generating article ideas for book publicity

generating article ideas

Getting publicity — news media exposure — for your book is all about generating article ideas and segment concepts that will resonate with the media outlet’s audience.

You present — “pitch” — those ideas to the right media outlets as a way to get interviewed. You’re identified in the article or segment as the author of Insert Your Book Title Here. Your book, of course, is the credential you need to be interviewed on that topic.

Many authors in full-on promotion mode understand this. They know that the fact that they’ve written a book isn’t enough to attract media attention. These authors realize they have to be pro-active about contacting the press with a newsworthy angle.

They get it.

What they struggle with — and maybe this describes you, too — is generating the article and segment ideas they can use to snag the interviews that will get them that priceless media exposure.

Want to attract readers? Create social media content that resonates

attract readers

Do you want to attract readers for your books?

I had that idea in mind when I read an article on Adweek‘s site last week — “3 tips for creating original social content your audience loves.”

Be sure to click through and read it — it will help. Simply substitute “book” for “company” or “brand” and you’ll have no trouble seeing how it can help you promote your book.

One of the three tips hit home with me because I experienced how that works just a few weeks ago on the Build Book Buzz Facebook page. It’s the third tip from Larry Alton, to “continuously gather ideas.”

Quirky October holidays offer book promotion possibilities

book promotion possibilities

One of the easiest ways to promote your book is to link it to events, seasonal occasions, and holidays.

You’ve probably noticed how many businesses use some sort of “back to school” advertising and promotion angle in August and September. You’ll see many doing the same thing with Halloween next month.

You can do this with your book just as easily as they can with their products. It just takes a little imagination.

A long list of fun, quirky holidays helps, too. That’s why I’ve listed what’s coming up for October here.

Read Our Privacy Policy Here

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.