Available Workshops: Original Workshop | Self-Published Authors

Book Publicity 101 for Self-Published Authors:
How to Build Book Buzz

September 6 - October 1, 2010
$199 | Register
$179 for Freelance Success subscribers and ASJA members | Register

My work teaching authors how to publicize their books has revealed that self-published authors aren't getting the help and instruction they need to announce their exciting new books when they become available, so I've created a course just for them and their unique learning needs.

Like the original Book Buzz course, this specialized version, "Book Publicity 101 for Self-Published Authors: How to Build Book Buzz," is a dynamic, highly-interactive four-week online course offered in partnership with Freelance Success, the popular subscription newsletter and online community for established nonfiction writers. You will learn how to launch your self-published book and keep it in the news for months to come. This specialized course for self-published authors features instructional materials and assignments on how to introduce your book when it's published because unlike authors using traditional publishers, you need to build your own media lists, write your own media materials, and send review copies yourself. This course teaches you how, but it also teaches so much more! You will learn how to:

Announce your book professionally and successfully to the press and other key communities
Create a book publicity blueprint that makes the most of your available resources
Craft the most compelling media materials needed to generate results
Learn how to use social networking tools and sites to boost book sales
Conduct a virtual book tour with bloggers who can help you build buzz quickly
Employ the media relations tools that will take you the farthest fastest
Generate high-impact radio interviews
Build an author Web site that supports book sales and other goals
And much, much more

Here’s how the course works:

It’s taught in a forum format, with lessons and homework assignments posted online in a private, password-protected forum. The forum is very easy to navigate and use.
After reviewing instructional materials and resources, students complete and post weekly assignments that help them discover how easy it is to create book buzz.
I provide very specific and constructive feedback on the homework so that students leave the course with actual tools they can use to generate buzz.
Student interaction on the forum enhances the learning experience by offering fresh perspectives and new ideas for all participants.
A free-for-all Q&A corner lets students get answers to questions not covered in the course materials, making this a highly-personalized learning experience for nonfiction and fiction authors.

Have questions? Send me a note at sb@buildbookbuzz.com!

You are worth your weight in gold!

~ Eitan Schwarz, MD, author, Kids, Parents, and Technology: An Instruction Manual for Young Families

Thanks for your terrific one-on-one teaching. I feel so fortunate to have connected with you. The course has been invaluable and surprisingly accessible—a very positive first online course experience!

~ Beth Boosalis Davis, author, Mayor Helen Boosalis: My Mother's Life in Politics

Most authors think that writing their book is the most difficult part of the publishing process. Far from it! The true work happens when you have to market and publicize your book. You need all the help you can get to promote and sell your book. I took Sandra Beckwith’s Build Book Buzz course. She covers the essential inside information you must have to generate great book publicity. In fact, the best part of her course is her personal help on your key publicity documents. If you have any hesitation at all about taking this course, I encourage you to e-mail me directly at omalley@Canadiandivorcelegaladvice.com.

Thomas O’Malley, author, Canadian Divorce and Legal Separation Made Easier

Although I have a degree in public relations, I feel I have learned a great deal during your course and am positive that it will result in additional sales. I appreciate your specific comments on how to make my homework submissions better. I only get one chance to launch a new book and I believe it will be much more successful through this course.

Ken York, author, The Father of the Bride Wedding Guide

This class helped me gain national attention for a regional travel guide. Without the course, I never would have seen those possibilities let alone known how to make them happen!

Jen A. Miller, author, Atlantic City to Cape May: Great Destinations

I've learned so much, and am enjoying every minute of it. You've created a wonderful program, and you deliver it beautifully.

Dorothy Pedersen, author

I took Sandy's class 2 years ago and she taught me everything I know about book publicity. She is the best. I highly recommend this to anyone with a book to sell. The course material is great, but so is her attention to your particular problems and questions. She was an amazing help to me and I use the things she taught me every day.

Brette Sember, author of more than 20 book

The homework feedback was excellent, but so were the class materials.

Yvonne Jeffery, author, The Everything Fix-It Book

I feel like I'm much better prepared with good ideas for getting the word out.

Kris Bordessa, author, TEAM TASKS: Activities to encourage creativity, cooperation and communication

Register for the next session now!

$199

$179 for Freelance Success subscribers and ASJA members