Build Book Buzz Publicity Forms & Templates workbook
This breakthrough fill-in-the-blanks workbook includes publicity forms and templates for nearly all the media relations tools you need to build book buzz for your book with traditional and online media outlets. The 50+-page workbook features instructions for how and when to use the tools and a sample of each that you can use as a guide when creating the essential materials you need to communicate with the press. You’ll be able to generate book reviews, interviews, talk show appearances, by-lined articles, blog interviews, virtual book tours, and much, much more.
- Regular rate: $67 | Buy
- Purchased with a “Book Publicity 101: How to Build Book Buzz” workshop registration: only $50 (select your workshop below; your workbook will be added to your shopping cart)
“Book Publicity 101: How to Build Book Buzz”
This dynamic book promotion e-course taught by a veteran publicist and author teaches you how to generate priceless media attention for your books. Because it is offered in partnership with Freelance Success, the newsletter and online community for experienced writers, Freelance Success subscribers receive a discounted rate.
- Regular rate: $199 | Buy
- Regular rate plus workbook: $249 | Buy
- Freelance Success subscriber and ASJA member rate: $179 | Buy
- Freelance Success subscriber and ASJA member rate plus workbook: $229 | Buy
“Book Publicity 101 for Self-Published Authors: How to Build Book Buzz”
In addition to all the content offered in “Book Publicity 101: How to Build Book Buzz,” this course tailored to the special needs of self-published authors includes instructional material and assignments related to announcing a book to the press and other key audiences professionally and successfully. Because it is offered in partnership with Freelance Success, the newsletter and online community for experienced writers, Freelance Success subscribers receive a discounted rate.
- Regular rate: $199 | Buy
- Regular rate plus workbook: $249 | Buy
- Freelance Success subscriber and ASJA member rate: $179 | Buy
- Freelance Success subscriber and ASJA member rate plus workbook: $229 | Buy
“How to Use LinkedIn to Sell More Books” audio program
Once viewed as a networking site for business people, LinkedIn is quickly becoming the virtual water cooler for people who want to learn about and read your books – whether you write nonfiction or fiction. LinkedIn, the second largest social network in the U.S. and the world’s largest professional network on the Internet, offers you more than 120 million members in more than 200 countries. You can’t afford to ignore LinkedIn any longer! Its unique features can help you be even more targeted and effective with your book promotion efforts than either Twitter or Facebook. LinkedIn expert Wayne Breitbarth, author of The Power Formula for LinkedIn Success, shares his LinkedIn book sales secrets for the first time with authors.
“From Author to Speaker: How to Get Paid to Speak” audio program
Whether your goal is to leverage your author status to be paid – and paid well – to speak on a regular basis or to secure high-profile conference speaking gigs that let you sell books to a very targeted audience, you’ll learn what you need to know during “From Author to Speaker: How to Get Paid to Speak”. This audio program features speaking industry expert Mary McKay, who shares insider information from her 29 years of experience booking more than 2,200 paid speaking engagements. Mary had so much information to share that we needed two audio files – you can get more than 2.5 hours of information and the bonus handout for just $29.
- Teleseminar recording: $29 | Buy
“9 Novel Ways to Promote Fiction” audio program
Fiction is absolutely harder to promote than nonfiction. Promoting and publicizing fiction requires more thought, creativity, and effort. Learn what works, what doesn’t, and how to do what’s most important in a fascinating teleseminar with veteran book publicist Sandra Poirier Diaz, president of Smith Publicity, Inc. Sandy shares her firm’s publicity and promotion secrets for novels, romance, science fiction, and other types of fiction books in a 75-minute session featuring success stories from her firm’s impressive client roster. She shows us how to use the news media, social networking, and other effective options to build sales-generating buzz for fiction.
“Boost Your Book Sales with Social Networking” audio program
Discover how to sell more books and strengthen your author platform with social networking sites with the “Boost Your Book Sales with Social Networking” audio program. Whether you’re already networking online or just getting started, you’ll learn how to develop a networking plan to meet your goals and use these sites and services to their fullest potential. In this information-packed program, Sandra Beckwith, editor of the Build Book Buzz newsletter, interviews book marketing expert Dana Lynn Smith, author of The Savvy Book Marketer’s Guide to Successful Social Marketing and several other e-books on book marketing. As Dana shares her tried and true tips and techniques for making the most of social networking, you’ll learn how to harness this powerful tool so that your networking time becomes time well-spent, not valuable time wasted.
- Teleseminar recording only: $29 | Buy
- Teleseminar plus dramatically discounted e-book, The Savvy Book Marketer’s Guide to Successful Social Marketing: $39 | Buy
Build Book Buzz City Business Journal Directory
Use publicity to reach more business people! This very affordable media list of more than 100 city and state business journals includes the names, specific (not generic) e-mail addresses, and telephone numbers of the top editors at these publications that can help you alert the business community to your book. It’s an Excel file that includes insider publicity tips on how to reach out to and connect with these media outlets so you get the most mileage possible from this resource. You’ll also receive a bonus 60-minute audio recording on how to build book buzz. Download both immediately and start using them today!
- Web rate: $19 (download immediately) | Buy
Build Book Buzz e-zine, first 12 months (May 2007 to April 2008)
Get the first 12 issues of the information-packed Build Book Buzz e-zine printed and stored in a three-ring binder for easy access. “Here’s-how-to-do-it” topics covered in this 12-month period include:
- Tips from a top publicist at a big name publisher
- 5 tips for building buzz with technology
- 4 ways to use Google Alerts to uncover publicity opportunities
- Connecting with book buyers using Amazon Connect
- How to create a viral marketing plan
- Web sites for authors
- Finding the opportunities in op-eds
- How to plug your book online
- Promoting with blogs – yours and others’
- How to promote fiction
- How to create a book trailer or book video
- Building a strong online presence
- Web rate: $19 (includes shipping) | Buy
Freelance Success newsletter
Freelance Success (FLX) is the only publication for professional freelance nonfiction writers that gives you the in-depth information you need to make more money from your work. FLX editors focus on the top-paying markets, going after the information you need to increase your freelance income. The subscription fee includes access to an online networking group where you can make contacts with successful writers around the world in private FLX bulletin boards.
- Freelance Success subscription: $99 for 12 months. | Subscribe at the Freelance Success Web site.