I’m the guest blogger today at The Fearless Self-Publisher, where the topic is author press kits. The article outlines the six essentials and two other optional documents for online media kits for authors who need the right tools for working with the press.
I’m not going to repeat what’s in that guest column (but please do read it!), but I’d like to offer a few examples of good author press kits here from my roster of “Book Publicity 101: How to Build Book Buzz” e-course students.
- Blood Work by Holly Tucker includes the book announcement release, a fact sheet (“12 surprising things you didn’t know about blood transfusion”), an author Q&A, and other key elements.
- 1000 Mitzvahs by Linda Cohen uses a “scroll down the page” format that could be improved, but I love how the format she’s using makes it super easy for people to copy and paste her information. The easier you make it, the more likely journalists are to use it.
- Changing Planet, Changing Lives by Paul Epstein and Dan Ferber includes a background Q&A and high res images; elsewhere on the site you’ll find links to the book’s impressive publicity success.
Your online press kit doesn’t need to be slick. (In fact, it shouldn’t be slick — “slick” is often a synonym for “overly designed and hard to use.”) But it does need to be there. Make sure your website includes a press room with some, if not all, of the elements outlined in the guest blog post.
Are you proud of your online press kit or media room for your book? Share the link here!