Seriously: Is it time to announce the death of the press release?
In spite of what you might read elsewhere, the press release is still alive.
I read an article last week about how one company has ditched the press release in favor of announcing news on its blog.
In reality, it hasn’t stopped using press releases as the article states. Instead, it has stopped paying press release distribution services to distribute its news to a long list of media outlets that might or might not be interested in its news.