A participant in my October Book Publicity 101 e-course noted that she was going to focus on as many free book promotion tactics as possible so she would have money in her client’s book promotion budget to purchase a review if necessary.
I responded that a purchased review probably wouldn’t be necessary because the book should generate trade magazine reviews. In addition, those industry reviews will carry more clout with the book’s target audience than a purchased review from a generic book review publication or site.
Her thinking reflected a question I’m getting a lot from authors, but the question is usually very specific: “Should I buy a review from Kirkus?”
The answer is, “It depends.”