Category Archives: Tools

21 free resources for authors

freeWhat are your favorite free resources for authors?

I publish the free Build Book Buzz newsletter twice a month; the content in the second issue of the month always includes a free resource for authors. I’ve compiled my absolute favorites for power and impact in a free report, Top 5 Book Promotion Resources, but that doesn’t mean that the others I’ve been featuring each month aren’t valuable.

Here are some of my favorites from the newsletter in somewhat alphabetical order. What would you add to the list? Please include them in a comment.

Set book marketing goals for 2015

Tony Robbins goal quote

You’ve heard that saying about how failing to plan is planning to fail, right?

Or about how if you don’t know where you’re going, you won’t know if you’ve arrived?

The point is: You need to set book marketing goals. And now’s the best time to do it.

What do Facebook’s new rules mean for authors?

Group of friends using smartphones in the campus

On November 14, 2015, Facebook announced new rules for posts from Facebook Pages that mean you’ll be seeing fewer posts from Pages in your timeline starting in January 2015.

Facebook is making the change because its research shows that’s what users want. Facebook said:

Use LinkedIn’s publishing platform to create book buzz

Flora Morris BrownEvery time I see something online from today’s guest blogger, Flora Morris Brown, I’m impressed. Whether she’s contributing to a discussion in a Facebook group or commenting on a blog article, she is wise and knowledgeable. Flora is a book coach who helps take the fear out of publishing your first or next book. She is also a professor emeritus at Fullerton College and author of six books. Her upcoming book is the 2nd edition of Color Your Life Happy: Create the Success, Abundance, and Inner Joy You Deserve. Download a free e-book at her website.

Use LinkedIn’s publishing platform to create book buzz

By Flora Morris Brown

You’ve been building buzz for your book with your e-mail list and social media engagement.

Now that LinkedIn has opened its publishing platform to all members, you have a more powerful way to expand your reach to the largest professional network.

Book review: How to Get Good Reviews on Amazon

How to Get Good Reviews on AmazonHow to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers by experienced reviewer Theo Rogers takes readers into the subculture of prolific Amazon reviewers.

It’s a book about how to get reviews from those experienced reviewers, not a book about how to get reviews from anyone who can post them on Amazon. His advice is limited to working with those who consistently review books in your genre or category on the site.

As he notes in the introduction when referring to those who are regular reviewers, “The really interesting traffic often goes on outside the public forums, once people get to know each other and start using more private channels of communication.” (This observation, by the way, sent me to Facebook to see if there are groups for Amazon reviewers. There are, which underscores this sense of subculture I got from Rogers’ book.)

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.