Category Archives: Tools

This year’s most popular blog posts

heart candy canes

What are people reading on your blog and why should you care?

Using Google Analytics to determine your most popular blog posts helps you:

  • Identify trends
  • Uncover surprises (“I expected the article about how to replace a kanooter valve to be more popular than it was.”)
  • Guide what you write about in the following year

When I did this to find my top 10 articles from 2015 to list here, I was happy to see that one of the trends I’ve identified in the past continues: I do a good job of recruiting guest bloggers.

Goal-setting tools for authors

Set of tools over a wood panel with space for text

Thanks to a regular habit of setting goals and creating a plan that will help me reach them, I have been able to consistently increase my income while working on projects I enjoy.

I often share information here on how to set and stick to goals, but this year, I’d like to offer a few tools that will help you do exactly that. Sometimes, a tool that either walks you through the process or helps you do a piece of it is exactly what you need to finally take action.

The first three are true goal-setting tools — they help you figure out your goals. The rest help you maintain the activity that will help you reach those goals.

Put your fictional characters on social media

fictional characters on social media

Travis Maddox has one.

So does Thomas Loud.

Heck, even Ivan the Giraffe is in on it.

You’ll find these fictional characters on social media. And they’re all from books.

It’s an effective strategy for novelists, but big brands are in on the fun, too. Elmo, Superman, Mr. Peanut, and even Barbie all have their own accounts on networks that include Facebook, Twitter, and Instagram.

Authors need daily book marketing advice

book marketing tips

Every year at this time, I blog about the importance of goal-setting.

If you’ve been reading this blog for awhile, you know that I meet with my goal buddy near the end of every year so we can celebrate (usually with cheesecake!) what we’ve accomplished, announce what we plan to accomplish, and discuss how we will reach our goals for the coming year.

My 2015 goal helps with your 2016 goals

29 awesome gifts for authors


gifts for authors

Wondering what to buy the author in your life (or yourself) this holiday season?

I asked author friends in the Build Book Buzz Facebook Group for their thoughts on gifts for authors; they recommended everything from a review of the author’s book to alcohol to printing services for bookmarks and postcards to a gym membership for a healthy escape from the keyboard.

Several suggested specific products, as well. I’ve incorporated some of them here along with those I uncovered through research. It’s worth noting, too, that a few of these came from a retailer I discovered when its Instagram account followed the Build Book Buzz account on that social network. Until then, I had never heard of the company. Social media can make a difference!

Here are a few fun and special ideas that are sure to generate a heartfelt “Thank you!” from any author you know.

Disclosure: A small number of the links on this site are affiliate links. We receive a small compensation for the recommendation if you click through on them and make a purchase. The cost of any affiliate product is the same to you whether you use an affiliate link or not. To keep things simple, please presume that all of the links are affiliate links.