Category Archives: Tools

BookBub ads: One author shares her experience

Susan DaffronWhen I first connected with Susan Daffron several years ago, she was an award-winning author of nonfiction books, including several about pets and animal rescue. In the years since, she has successfully transitioned to writing fiction —  Susan is now the author of the Alpine Grove Romantic Comedies series that features residents of the small town of Alpine Grove and their various quirky dogs and cats. Learn more about Susan on her website.

BookBub ads: One author shares her experience

By Susan Daffron

If you’ve been writing books for any length of time, you’ve probably heard of BookBub. When it comes to e-book advertising, The Bub is arguably the most well-known option.

The bad news for authors is that a BookBub ad is going to cost you. On countless forums, you see writers whining that ad rates are expensive. If your book falls into one of the larger categories like crime fiction or contemporary romance, for example, you’re looking at many hundreds of dollars. The largest lists have more than 3 million subscribers, but spending more than $900 on a single ad gives many struggling authors considerable pause.

This year’s most popular blog posts

heart candy canes

What are people reading on your blog and why should you care?

Using Google Analytics to determine your most popular blog posts helps you:

  • Identify trends
  • Uncover surprises (“I expected the article about how to replace a kanooter valve to be more popular than it was.”)
  • Guide what you write about in the following year

When I did this to find my top 10 articles from 2015 to list here, I was happy to see that one of the trends I’ve identified in the past continues: I do a good job of recruiting guest bloggers.

Goal-setting tools for authors

Set of tools over a wood panel with space for text

Thanks to a regular habit of setting goals and creating a plan that will help me reach them, I have been able to consistently increase my income while working on projects I enjoy.

I often share information here on how to set and stick to goals, but this year, I’d like to offer a few tools that will help you do exactly that. Sometimes, a tool that either walks you through the process or helps you do a piece of it is exactly what you need to finally take action.

The first three are true goal-setting tools — they help you figure out your goals. The rest help you maintain the activity that will help you reach those goals.

Put your fictional characters on social media

fictional characters on social media

Travis Maddox has one.

So does Thomas Loud.

Heck, even Ivan the Giraffe is in on it.

You’ll find these fictional characters on social media. And they’re all from books.

It’s an effective strategy for novelists, but big brands are in on the fun, too. Elmo, Superman, Mr. Peanut, and even Barbie all have their own accounts on networks that include Facebook, Twitter, and Instagram.

Authors need daily book marketing advice

book marketing tips

Every year at this time, I blog about the importance of goal-setting.

If you’ve been reading this blog for awhile, you know that I meet with my goal buddy near the end of every year so we can celebrate (usually with cheesecake!) what we’ve accomplished, announce what we plan to accomplish, and discuss how we will reach our goals for the coming year.

My 2015 goal helps with your 2016 goals

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