For many authors, writing the book description is harder than writing the book.
Your book’s description must be pithy, compelling, engaging, and accurate. It must draw readers in; it must say to them, “You will love this book.”
I like to watch television in the evening to unwind, but I find it almost impossible to just watch TV. I have to be doing something else at the same time — flipping through a magazine, knitting, or promoting my books.
Promoting my books? Really?
Yup. And you can promote your books while watching TV, too.
If you’re a multi-tasker like me, try doing a few of these book promotion activities the next time you watch your favorite show.
An endorsement, also known as a book blurb or testimonial, is advance praise for your book from someone who influences your book’s target audience.
Blurbs are secured pre-publication so that they can be placed on the book’s front or back cover or inside the front pages, on the book’s Amazon sales page in the “Editorial Reviews” section, in your marketing materials, and on your website.
One of my favorite book marketing stories came out of my campaign to promote my publicity book for small businesses, Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, to city business journals.
It received widespread exposure in those publications influencing my book’s target audience –business owners and entrepreneurs — but one response stood out in particular.
Did you know there are two types of book reviews?
When I talk to authors about reviews, many think only of reader reviews – those reader comments on your book that appear on Amazon, Goodreads, and other online sites. Reader reviews are important, essential, and influential.
But you also want to know about – and pursue – what the publishing industry refers to as “literary” or “trade” reviews. These are the critical, in-depth reviews of books offered by professional reviewers writing for media outlets.