When I first connected with Susan Daffron several years ago, she was an award-winning author of nonfiction books, including several about pets and animal rescue. In the years since, she has successfully transitioned to writing fiction — Susan is now the author of the Alpine Grove Romantic Comedies series that features residents of the small town of Alpine Grove and their various quirky dogs and cats. Learn more about Susan on her website.
BookBub ads: One author shares her experience
By Susan Daffron
If you’ve been writing books for any length of time, you’ve probably heard of BookBub. When it comes to e-book advertising, The Bub is arguably the most well-known option.
The bad news for authors is that a BookBub ad is going to cost you. On countless forums, you see writers whining that ad rates are expensive. If your book falls into one of the larger categories like crime fiction or contemporary romance, for example, you’re looking at many hundreds of dollars. The largest lists have more than 3 million subscribers, but spending more than $900 on a single ad gives many struggling authors considerable pause.