Category Archives: Tools

Use LinkedIn’s publishing platform to create book buzz

Flora Morris BrownEvery time I see something online from today’s guest blogger, Flora Morris Brown, I’m impressed. Whether she’s contributing to a discussion in a Facebook group or commenting on a blog article, she is wise and knowledgeable. Flora is a book coach who helps take the fear out of publishing your first or next book. She is also a professor emeritus at Fullerton College and author of six books. Her upcoming book is the 2nd edition of Color Your Life Happy: Create the Success, Abundance, and Inner Joy You Deserve. Download a free e-book at her website.

Use LinkedIn’s publishing platform to create book buzz

By Flora Morris Brown

You’ve been building buzz for your book with your e-mail list and social media engagement.

Now that LinkedIn has opened its publishing platform to all members, you have a more powerful way to expand your reach to the largest professional network.

Book review: How to Get Good Reviews on Amazon

How to Get Good Reviews on AmazonHow to Get Good Reviews on Amazon: A Guide for Independent Authors & Sellers by experienced reviewer Theo Rogers takes readers into the subculture of prolific Amazon reviewers.

It’s a book about how to get reviews from those experienced reviewers, not a book about how to get reviews from anyone who can post them on Amazon. His advice is limited to working with those who consistently review books in your genre or category on the site.

As he notes in the introduction when referring to those who are regular reviewers, “The really interesting traffic often goes on outside the public forums, once people get to know each other and start using more private channels of communication.” (This observation, by the way, sent me to Facebook to see if there are groups for Amazon reviewers. There are, which underscores this sense of subculture I got from Rogers’ book.)

4 daily deal services that will sell your book

e-mail deals for booksIf you’re like most authors, discoverability is one of your biggest problems. How do you get your book in front of the right readers so that they “discover” it?

There are at least four deal services for book lovers that use e-mail to help you do that. Each sends daily book deal e-mails to thousands – even millions – of readers who have opted in to get the messages offering books in the genres they enjoy.

These services not only help readers discover your book, they can also:

  • Help drive sales for backlist titles
  • Be part of a bestseller list marketing strategy (especially when you drop the price to $0.00)
  • Generate buzz for your new release
  • Introduce readers to what could become their next favorite series – yours

Here are specifics on four that could be selling your books.

How to be media friendly to sell more books

Betsy TalbotI discovered Betsy Talbot and her wisdom when she offered tips on how to be more media friendly in a Facebook group for authors. Talbot  and her husband Warren are the authors of Married with Luggage: What We Learned About Love by Traveling the World. They also co-host the popular Married with Luggage Podcast, a weekly conversation with experts around the world on love, sex, and communication in today’s modern relationships. When they aren’t traveling the world, you can find them writing their next book in a small, whitewashed village in Spain. Find out more about their relationship hacks and real-world insights at Married with Luggage.

How to be media friendly to sell more books

By Betsy Talbot

Are you making it easy for the media to help you promote your books?

Use book blurbs to build buzz

Dream book blurbDuring a recent free teleseminar on how to get the book blurbs of your dreams, we did some collective brainstorming on how to build excitement for your book’s release by sharing these pre-publication endorsements and testimonials with social networks.

One of the best ways to do this is with images. (Yes, that’s an image of my dream book blurb on the right. It’s a corner of the cover for the first book I wrote, WHY CAN’T A MAN BE MORE LIKE A WOMAN?)

Images built around book endorsements combine two things that get liked and shared the most on social networks:

  1. Images
  2. Quotations

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