What are people reading on your blog and why should you care?
Using Google Analytics to determine your most popular blog posts helps you:
- Identify trends
- Uncover surprises (“I expected the article about how to replace a kanooter valve to be more popular than it was.”)
- Guide what you write about in the following year
When I did this to find my top 10 articles from 2015 to list here, I was happy to see that one of the trends I’ve identified in the past continues: I do a good job of recruiting guest bloggers.