Category Archives: Tools

4 daily deal services that will sell your book

e-mail deals for booksIf you’re like most authors, discoverability is one of your biggest problems. How do you get your book in front of the right readers so that they “discover” it?

There are at least four deal services for book lovers that use e-mail to help you do that. Each sends daily book deal e-mails to thousands – even millions – of readers who have opted in to get the messages offering books in the genres they enjoy.

These services not only help readers discover your book, they can also:

  • Help drive sales for backlist titles
  • Be part of a bestseller list marketing strategy (especially when you drop the price to $0.00)
  • Generate buzz for your new release
  • Introduce readers to what could become their next favorite series – yours

Here are specifics on four that could be selling your books.

How to be media friendly to sell more books

Betsy TalbotI discovered Betsy Talbot and her wisdom when she offered tips on how to be more media friendly in a Facebook group for authors. Talbot  and her husband Warren are the authors of Married with Luggage: What We Learned About Love by Traveling the World. They also co-host the popular Married with Luggage Podcast, a weekly conversation with experts around the world on love, sex, and communication in today’s modern relationships. When they aren’t traveling the world, you can find them writing their next book in a small, whitewashed village in Spain. Find out more about their relationship hacks and real-world insights at Married with Luggage.

How to be media friendly to sell more books

By Betsy Talbot

Are you making it easy for the media to help you promote your books?

Use book blurbs to build buzz

Dream book blurbDuring a recent free teleseminar on how to get the book blurbs of your dreams, we did some collective brainstorming on how to build excitement for your book’s release by sharing these pre-publication endorsements and testimonials with social networks.

One of the best ways to do this is with images. (Yes, that’s an image of my dream book blurb on the right. It’s a corner of the cover for the first book I wrote, WHY CAN’T A MAN BE MORE LIKE A WOMAN?)

Images built around book endorsements combine two things that get liked and shared the most on social networks:

  1. Images
  2. Quotations

How to create a video with PowerPoint

file0001729717762Confession time: I view creating videos as a necessary evil.

It’s not something I look forward to, and that’s not just because good hair days don’t come around very often.

It’s because I’m not as familiar as I’d like to be with the technology involved.

But I know that because YouTube is the second most popular search engine, I need to load more videos into the Build Book Buzz YouTube channel. This will help more authors discover the free book marketing tips and advice I offer on this site and in the free Build Book Buzz newsletter.

To help anyone who is just as new at this as I am, I’m sharing the steps I took to create this video that I just uploaded. I hope it saves you time, since you’re spared all of the Googling I did to figure out how to do something that’s new to me.

3 cool things you can do as a Goodreads author

goodreads logoThere is no question that Goodreads is the most powerful social network for authors looking to connect with people who love to read books.

The world’s largest site for readers and book recommendations, Goodreads boasts an audience of 30 million book lovers. Incredibly enough, every second, five books are added to a “want to read” shelf on the site. What’s more, readers add 30,000 reviews to the site every single day.

Authors who have figured out how to use Goodreads for book promotion have seen the potential there — they can build a fan base, generate influential reviews, expand their platform, and ultimately sell more books.

Any author who wants to find readers needs to be on Goodreads. Here’s just a sampling of what you can do there once you take the necessary steps to use the site as an author (in addition to as a reader):

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