a href=”http://buildbookbuzz.com/wp-content/uploads/2014/07/DSCN4334f.jpg”>I reviewed an excellent book on social media marketing, The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies, on this blog a few months ago.
In the first chapter, author Dan Zarrella, a social media strategist at Hubspot.com, summarizes his research regarding consumer e-book preferences. He surveyed more than 1,000 American adults who own a computer or e-reader and have a job paying $70,000 or more a year.
I’m sharing just a few gems from that research here. I think it’s useful to authors even if the people surveyed don’t exactly fit your reader demographics. I recommend buying the book so you can get even more information on e-book readers, but also so that you can read Zarrella’s interpretation of the data.