Learn a pro’s book promotion secrets for fiction in a new, self-paced e-course!

You know that you need to promote your novel, but do you know where to begin – and how? Book promotion expert Sandra Beckwith teaches you what you need to know now!

If you need to learn how to promote your novel but prefer to study at your own pace, then the affordable “Book Marketing 101 for Fiction: How to Build Book Buzz Basic E-course” is for you.

You get all of the benefits of high-quality instructional content from an award-winning publicist without any of the constraints of a scheduled or time-limited learning experience.

There are no time constraints or deadlines. Learn when you can, when it’s convenient for you. (We’ve also got a Basic E-course for nonfiction authors, too!) Because this “home study” course has no required time frame for learning, you set your own timetable.

Here’s what you will learn

You will learn how to:

  • Create a book publicity blueprint that makes the most of your available resources
  • Announce your book to the press and other key communities
  • Snag book reviews
  • Rock it on Amazon
  • Use social networking tools and sites to boost book sales
  • Conduct a virtual book tour with bloggers who can help you build buzz quickly
  • Generate media interviews – print, broadcast, online
  • Capitalize on book clubs
  • Build an author Web site that supports book sales and other goals
  • And much, much more

In addition, each module contains learning materials for authors who use traditional publishers and those who are self-published. The information, tactics, and tools presented work for e-books and printed books. You have everything you need to learn, grow, and succeed, regardless of your publishing situation.

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 Get 4 learning modules

Each module focuses on an important book marketing topic:

Module 1: Announcing Your Book

You will learn:

  • How to plan for success
  • Finding the time for book promotion
  • Must-haves for your book’s online press kit
  • Why you need an e-mail list (and how to get one)
  • How to announce your book with an e-mail blast
  • How to write your book announcement press release
  • The best resources for getting the word out
  • How to generate book reviews
  • Creating a mailing list


Module 2: Working with the Media

You will learn:

  • How to write press releases that get results
  • How to create the hardest working tool for authors
  • How to distribute press releases
  • Pitching the media How to build media relationships
  • The hidden news pegs in your novel
  • The skinny on working with publicists

Module 3: Discoverability: Promoting Your Book Online

You will learn:

  • How to create online buzz
  • Author website essentials
  • How to plan contests and giveaways
  • How to rock it on Amazon
  • How to plan and execute a virtual book tour
  • The top 101 book marketing sites
  • How to use social networking for book promotion
  • The top book-specific social networks for fiction
  • Why you must think past book trailers with YouTube
  • How to set up Google & Twitter alerts


Module 4: Speaking to Sell on Radio, TV, and to Groups

You will learn:

  • How to pitch radio stations and be a great guest
  • How to handle yourself during TV interviews
  • How to use public speaking to build buzz and sell books
  • How to connect with book clubs
  • How to complete your book publicity blueprint

The price for all of this is only $79 (compare that to the cost of most online courses!).
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Book Marketing 101 for FictionHere’s how it works

When you purchase the Basic E-course, you get access to a password-protected website, where you will find links to each of the four modules. Clicking on a module link takes you to another page, where you find links for several files for that module.

Each of the four modules contains files corresponding to the course outline above:

  • A PDF file with the module’s instructional content
  • Additional resources in PDF format

Everything you need is there. Use it when you have time. . . don’t worry when you don’t. It will still be waiting for you.

The price is just $79.

Need another incentive? Purchase the comprehensive Basic E-course and receive a discount on the supplemental Build Book Buzz Publicity Forms & Templates media relations workbook. Full price is $67, but if you purchase it with the “Book Marketing 101: How to Build Book Buzz Basic E-course,” the price drops to $50. Just select that option in the purchase form when you click here:

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About your course instructor

Book Marketing 101 for Fiction 2

Before Sandra Beckwith began teaching authors how to save thousands of dollars by doing their own book publicity and promotion, she was a national award-winning publicist.

She is the publisher of the popular free e-newsletter, Build Book Buzz; writes the award-winning Build Book Buzz blog;  and is the author of five books, including four on publicity topics. Her years of hands-on work with authors guide the content for this course – she knows what you need to learn to succeed!

This exciting e-course is waiting for you now!

The “Book Marketing 101 for Fiction: How to Build Book Buzz Basic E-course” instructional material is waiting for you online:

  • Gain access to four modules loaded with in-depth learning materials.
  • Download everything immediately or one module at a time.
  • Learn and grow at your own pace.
  • Don’t worry about taking a break from learning when life gets in the way – you have unlimited access to the modules.

Here’s what past students have said about the Book Marketing 101 for Fiction: How to Build Book Buzz E-course:

“I really loved your class and am so excited to have a plan with action steps.”
Jennifer Lawler, author
Catch a Falling Star

“By taking this course, I learned the tricks of promoting a fiction book in a non-fiction marketplace. The class helped me to build a publicity plan to show prospective publishers. If you need the latest advice and ideas on how to promote your work, particularly in using on-line marketing, it’s an excellent class. I thought the amount of information was well worth the fee.”
Cynthia Rosi, author
Butterfly Eyes

“Sandra Beckwith’s Book Marketing 101 for Fiction Writers is an indispensable tool for the 21st century fiction writer. Whether you’re self-published or traditionally published, the publicity for your work will fall in large part on you. This well-laid out and information-packed four-week course will give you a solid foundation for your book plan. Sandra wants to help, and she has information that is difficult to gather on your own. This generous class will save you time and money, and will help you think strategically about the trajectory of not only your novel, but your career. I can’t recommend this enough!”
Laraine Herring, author
Ghost Swamp Blues

“The Book Buzz workshop was enormously helpful. I thoroughly enjoyed every minute.”
Elizabeth Donatelli, author
Gerald Ford’s Pancakes

Get the information you need to promote your novel now! Learn what you need to know, when to do it, and how to do it. Then use what you learn to sell more books!

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Questions? Contact Sandra Beckwith.

100% Money Back GuaranteeHere’s my guarantee: If for whatever unlikely reason this course doesn’t deliver the information you expect, I’ll refund your already low purchase price within 90 days of purchase, no questions asked. That’s a promise.

Sandra Beckwith is an award-winning former publicist who now teaches authors how to market their books. Three groups have recognized her BuildBookBuzz.com site as an outstanding resource for authors, so you know her advice is author-tested.

Download Sandra’s free “Top 5 Free Book Promotion Resources” and you’ll also receive the free weekly “Build Book Buzz” newsletter loaded with book marketing tips and advice.